The Right (and Wrong) Ways to Use Influencers for Your Brand

Unless you’ve been living under a rock, you’re likely familiar with the world of social media influencers.

While celebrities were considered some of the first, the label now also applies to popular bloggers and other content creators. Together, these powerful social media players can influence the purchasing decisions of their followers and shape their perceptions of brands.

What you may be less familiar with, is the right way (yes, there is also a wrong way) to work with these influencers to boost brand loyalty, connect with your base, and reach new audiences, while avoiding the mistakes that result in a waste of resources with no real return on investment.

Enter the fabulous Nicole Rodrigues, CEO of NRPR Group. In this webinar, Nicole shares:

  1. How to vet influencers and create the best business partnerships for your brand
  2. How to ensure you’re getting the best ROI on your influencer investment
  3. How working with influencers is unique from other advertising and marketing efforts

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Guest presenter: Nicole Rodrigues

Nicole is a seasoned PR and social media marketing pro with 18 years of experience under her belt. She’s worked with some of the biggest names in business, including Yahoo!, Dolby, Sony Pictures Entertainment, Hulu, and the Oakland Raiders. Nicole is a member of the Forbes Agency Council, is one of eight hand-selected board members for Women in PR USA, and is also a board member for Fremont College, the Kenley Jansen Foundation, Gradelo, and Dock.

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