How to Engage With Influencers
Our second audiogram features Hilary Topper, prominent influencer and CEO of HJMT Public Relations, Inc.
Read Hilary’s original post on influencer relations tips.
Recent articles
New USC Annenberg report explores the trials and triumphs the comms industry will face on its journey into the uncertain world of AI
Still in its “wild west” phase, it’s hard to say how profoundly AI will impact the future of PR. We’re getting an idea of what we want it to do, but that’s based on where the wunderkind tech is right now as we hit the homestretch for the blurry year of 2023. As a...
Green PR: Crafting eco-conscious campaigns in the climate crisis era
You’ve probably noticed that there is a topic that rarely ever leaves public discourse—the environment. When there is news about a pop star reaching new levels of financial success, there will always be questions about their CO2 emissions. We talk about the...
New Gen Z marketing insights: How going niche can help brands connect with them
It’s not tough to figure out why Gen Z are presenting so many challenges for brands and marketers—if Gen Zers are defined by a single attribute, it's that their fluid sense of individuality makes them harder to pin down than their older counterparts. New research from...