How to Maintain Authentic Partnerships
Our most recent audiogram features Allison Schroeder, owner of Pomme Communications and award-winning independent PR practitioner of the year 2017.
Read Allison’s original post on how to achieve, and preserve, brand authenticity.
Recent articles
Audience hijacking escalates as a threat to brands and retailers—what marketers need to know
Is your B2C brand prepared for the online-purchasing disruption known as audience hijacking? This happens when digital shoppers are diverted from their online buying journey by unauthorized distractions that can be placed on a digital commerce site—an issue that is...
5 tips for creating engaging interactive social media posts in 2023—and some great suggestions
If you’re a brand that uses social media platforms to promote your business, then you know the pressure to create content that is engaging, helpful, and relevant to your audience. This pressure mounts even higher as more businesses in your industry (your competitors)...
How digitalization can help businesses achieve net-zero goals—5 key insights
The urgent but, for many, elusive net-zero transition goals that companies worldwide are striving to achieve can be aided by digitalization efforts, according to a new report by MIT Technology Review Insights, which explains how digital technologies play a pivotal...