How to Maintain Authentic Partnerships

Our most recent audiogram features Allison Schroeder, owner of Pomme Communications and award-winning independent PR practitioner of the year 2017.

Read Allison’s original post on how to achieve, and preserve, brand authenticity.

Recent articles

So your client wants to be in The Wall Street Journal…

Most PR professionals have had this happen to them at one point or another. You’re in a meeting with top client/company executives, and to gain some insights into their thinking you ask them, “What would be a home run for the PR program?” The answer comes back, “A...

AI will lead the next tech revolution—but many fear its dark side

Artificial intelligence is expected to be the next touchstone of technological achievement for consumers and businesses alike—a whopping 91 percent of tech execs and 84 percent of the general public believe that AI constitutes the next tech revolution, according to...