How to Maintain Authentic Partnerships
Our most recent audiogram features Allison Schroeder, owner of Pomme Communications and award-winning independent PR practitioner of the year 2017.
Read Allison’s original post on how to achieve, and preserve, brand authenticity.
Recent articles
Next-generation journalists speak out: Evolving media landscape loaded with challenges from misinformation to AI’s impact, but most are optimistic
It’s not an ideal time to be entering the field of journalism—declining public trust in the media, concerns about the impact of technology, and shrinking newsrooms are among many concerns—but new research from professional services communications firm Greentarget...
Brand storytelling: 7 steps for crafting compelling narratives to connect with your audience
Which is more enticing, emotion and reason? In almost all cases, emotion tends to win over reason or facts. Thus, in this overly-automated, fast-paced, and digitally-driven society, businesses should strive to pull their audience's heartstrings, connect with them, and...
Trust in marketing: 7 in 10 biztech decision makers are disappointed with B2B marketing content
With the clarity and impact of marketing content playing such an impactful role in B2B industries, senior business technology decision makers are viewing this content more critically—and new research from business technology market insights firm Informa Tech uncovers...