How to Maintain Authentic Partnerships
Our most recent audiogram features Allison Schroeder, owner of Pomme Communications and award-winning independent PR practitioner of the year 2017.
Read Allison’s original post on how to achieve, and preserve, brand authenticity.
Recent articles
5 steps for navigating the shift to first-party data in public relations
The rules of the game are changing in public relations. A new king is ascending the throne: first-party data. With privacy laws tightening, the treasure trove of third-party data that PR professionals once relied upon is diminishing. This pivot demands a strategic...
Sustainability supersedes price and convenience in purchasing priorities: Where consumers stand on eco-shopping and brand credibility
Even in an unstable economy, consumers overwhelmingly say they would fork over a few more dollars for products from brands and retailers that have a proven track record on sustainability support and action. New research from digital supply chain transformation firm...
7 tips for developing marketing capability for your business—and how it enhances your PR
Marketing is the route to getting your brand into the public arena and building its presence and reach. But to achieve this your marketing capability needs to be fully developed and up to the task. Marketing capability, that vital mix of skills, knowledge and...