Case Studies

Media Monitoring and Media Analysis

Tartan: Wowing Agency Clients One Analysis at a Time

Client: The Tartan Group is a leading public relations and marketing communications firm and represents clients in the travel, tourism, real estate and resort development industries.

Issue: Using a mishmash of free and paid tracking and analysis tools, Tartan Group staffers were in some cases spending an entire workday compiling regular client analysis reports, reducing the amount of time and budget available for outreach to generate new coverage.

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Media Monitoring and Media Analysis

Tourism Whistler: Reputation Management Analysis Case Study

Client: Tourism Whistler promotes Whistler resort as an international, four-season destination with the goal of increasing overnight visitation. It represents more than 7,000 members including hotels, restaurants and retail shops.

Issue: On the heels of the 2010 Winter Olympics in Vancouver, Tourism Whistler hoped to gauge its constituency’s reputation in the media and with the public amid internal concerns about a potential “Olympic hangover” regarding the resort and the brand.

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