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PRedictors

In this video series, PR professionals share their thoughts on what tomorrow’s communicator will have to do to thrive in the ever-evolving PR landscape.
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RECENT ARTICLES

Growing pains: A better way forward for fast-rising performance PR

Growing pains: A better way forward for fast-rising performance PR

Amidst the New York Times' positive quarterly earnings call in early February was the sustained success of one of the best news media acquisitions ever. Wirecutter, the product recommendation brand it acquired in 2016, showed 20 percent growth in the quarter, its...