PRedictors

In this video series, PR professionals share their thoughts on what tomorrow’s communicator will have to do to thrive in the ever-evolving PR landscape.
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RECENT ARTICLES

5 ways airlines can build stronger relationships to gain loyalty

Summertime is here—that’s right, time for vacation travelers to get ready for what they rightly assume will be forgettable airline experiences. With such a pathetic track record in customer satisfaction, what will it take for this industry to embrace some new CX...

Journalists on the move – Week of July 16

Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @MEDIAlertUSA and @MEDIAlertCANADA News and Media Associated Press: hires Steven Sloan (@stevenpsloan) as Political Editor. Columbia Journalism...

How community relations can outpace even your best media hit

If the early-in-my-PR-career me were looking at the current me writing this article, he would either be laughing or looking at me incredulously. In the earliest days of my career, I was a media placement machine. Getting a client placed was as simple a proposition as...