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PRWeek Reader:

An exclusive gift just for you…

 

The PR Pro’s

Essential Crisis Communications
Prep Guide & Workbook

  • Fill-in-the-blank worksheets to create your crisis response framework
  • The 7 people you need on your crisis team (p.5)
  • Must-do actions for each phase of the crisis communications life-cycle
  • And much, MUCH more!

GET YOUR WORKBOOK NOW

ONLY $47 FREE TODAY

Whether it’s a leaked video of employees behaving badly or a tragic natural disaster, PR professionals are often called upon to help fix any crisis our organizations or clients face.

When a brand makes a public misstep, it’s the comms people who feel the pressure.

Picture it: Journalists are banging down your door, the social conversation is getting out of hand, and the negative coverage is pouring in.

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BUT REMEMBER…

It’s how you respond that determines the lasting impact of the event.  

…and it’s how you prepare that determines your ability to respond.

Meet the perfect resource to help you prepare:

The PR Pro’s Essential Crisis Communications Prep Guide & Workbook

GET YOUR WORKBOOK NOW

ONLY $47 FREE TODAY

It’s true that there is no single formula for a perfect crisis communications response.

What has worked for others will not necessarily work for you, but you CAN put measures in place to ensure you’re able to pull it all together as quickly and seamlessly as possible.

Which brings us to this prep guide…

Whether you’re starting from scratch or working from existing policies, this free e-book will guide you through the steps to creating a bullet-proof crisis communications plan.

No battle was ever won according to plan, but no battle was ever won without one.

– Dwight D. Eisenhower

Ensure your organization or clients are as prepared as possible next time life throws a curve-ball your way.

Claim your copy and discover…

 

  • The 7 people you need on your crisis team (p.5)
  • How to pick the right spokesperson for your crisis team (p.6)
  • Messaging guide & exercises (p.13-14)
  • 5 must-use channels for external crisis comms
  • Fill-in-the-blank worksheets to create your crisis response framework
  • The #1 tool to make sure your messaging is in step with the public discussion
  • 6 external audiences you must NOT overlook (p.15)
  • 4 types of surrogates that can speak on your behalf during a crisis
  • Must-do actions for each phase of the crisis communications lifecycle
  • And much, MUCH more!

Download your free copy today:

The PR Pro’s Essential Crisis Communications Prep Guide & Workbook

Claim your copy today – $47 FREE 

“We always wanted to have a quick reference like this workbook. It’s been a huge time saver and puts us on the right track from step one. Every company should have something like this when planning for the unforeseen.”

Lynn Gayowski

Director of Marketing, Agility PR Solutions

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Keep calm

and consult your

crisis comms

workbook

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