What to do when the sh*t hits the fan 

The question is not if a crisis will happen, but when. 

Every organization (yes, even yours) should be prepared with a plan of attack for unexpected curveballs, or risk facing the crisis after the crisis: lack of preparation. So, are you ready? 

In this webinar, Ron Sachs, veteran communicator and founder & CEO of Sachs Media Group, will walk you through the top 10 tips you need to know to effectively manage and communicate during a corporate crisis situation, including; 


  • How to break your own bad news 
  • The best strategy for keeping the media fed 
  • Case studies on the good, the bad, and the ugly of crisis communications 

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Guest presenter: Ron Sachs

A veteran communicator with an extensive background in journalism and government communications, Ron Sachs is one of Florida’s and the nation’s most accomplished media consultants with a proven track record in the creation and implementation of broad-based public education campaigns, branding, social/digital media, and high-wire crisis management. He is a multiple Emmy Award-winning producer in television journalism and has served as senior communications counsel to two Florida governors, Reubin Askew and Lawton Chiles. In 1996, he established Sachs Media Group — a dominant integrated communications agency named the “PR Firm of the Year” by PR News in 2018. 

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