“The shift from merely selling a product or service to building a Fanocracy is a powerful one. It starts by changing the way you think about your customers.” – David Meerman Scott
Why do some brands, even in supposedly mundane categories like car insurance and enterprise software, attract not just customers, or even loyal customers, but passionate fans? These brands have learned to provide the human connection people are now longing for. David Meerman Scott calls it a Fanocracy.
Creating fandom isn’t just for actors, athletes, musicians, and authors. Fandom can be rocket fuel for any company or organization that chooses to focus on inspiring and nurturing true fans. This webinar is based on David’s book Fanocracy and offers inspiring examples of offbeat and mainstream businesses and organizations that have harnessed passion to create fans – both external and internal – to win big.
David shows how the act of making business personal may be the most powerful communications strategy of all at a time when the technology pendulum has swung too far and everyone is doubling down and sending yet another tweet, yet another YouTube video, yet another LinkedIn connection, leaving us feeling like we’re in a world of digital chaos.
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Guest presenter: David Meerman Scott
David Meerman Scott is a marketing strategist, entrepreneur, advisor, and best-selling author. He spotted the real-time marketing revolution in its infancy and wrote five books about it including The New Rules of Marketing and PR, with more than 400,000 copies sold in English and available in 29 languages from Albanian to Vietnamese.