The signs are everywhere – content is king.
From organizations embracing social media as a business tool, to investing in the development of corporate podcasts and blogs, it’s clear that content is having a well-deserved moment in the spotlight.
But are we using it the right way? Are PR and communications professionals really making the most of what a content strategy can offer their business and clients?
In this webinar, bestselling author and world’s-first Chief Content Officer, Ann Handley, will challenge the content assumptions that are holding us back, with an eye toward challenging ourselves to do better.
In this highly engaging webinar, Ann uncovers the three specific places where most comms professionals are relying on fake news and hunches instead of data, research, and honest empathy.
In this 1 hr. webinar, you’ll learn:
- How your business can stand out by giving your communications strategy a cutting edge with a unique approach to content creation
- Why stellar content builds relationships, and successfully attracts and retains customers
- The sharpest content tools and specific pieces to get the job done
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Guest presenter: Ann Handley
Ann Handley is a Wall Street Journal bestselling author who speaks worldwide about how businesses can escape marketing mediocrity to ignite tangible results. IBM named her one of the 7 people shaping modern marketing. She is the Chief Content Officer of MarketingProfs; a LinkedIn Influencer; a keynote speaker, mom, dog person, and writer.
“Ann Handley is one of the best speakers (not just about marketing) on the planet.”
JOE PULIZZI, Content Marketing World
“I’ve seen a bazillion marketing keynote speakers. Ann is amazing. The energy. The insights. Time after time she’s the top-rated speaker. Book her as your keynote and sit in the front row.”
ANDY CRESTODINA, Orbit Media