Newsjacking. Maybe you’ve heard the word. Maybe you’ve read about it or been told stories of its power. Or maybe you even tried to do it once! Regardless…
David Meerman Scott, who pioneered the practice, is with us this month to give you the real lowdown on how to inject your ideas into a breaking news story to generate tons of media coverage for your organization.
Hear directly from the acclaimed PR and marketing strategist:
- How newsjacking can transform your public relations
- How easy it can be, with real life examples of it in action
- How you can master the process, from monitoring the news, to connecting with the right influencers, to measuring your newsjacking success
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Guest presenter: David Meerman Scott
In between speaking at events around the world, writing bestselling books, and advising emerging companies on disruption and growth, David invented and pioneered newsjacking – a technique so popular that it is now listed in the Oxford English Dictionary.