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PR Measurement Pays: Connecting Media Coverage to Business Objectives

PR drives revenue. It impacts P&L. It has a direct effect on whether or not your organization reaches its goals.

Understanding how – and what’s working (or isn’t) – is critical.

The good news? It’s easy.

In this 60-minute webinar, Measurement Queen Katie Paine is going to walk us through three examples of organizations – both for-profit and non-profit – that aligned their media metrics to their business objectives…and saw success because of it.

In this webinar, you’ll learn:

  • how PR measurement has evolved
  • how to choose the right metrics
  • how to finally and clearly prove that PR contributes to the bottom line

Watch the Webinar

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Guest presenter: Katie Delahaye Paine

Katie Paine has been a pioneer in the field of communications measurement for three decades, having founded two measurement companies and written multiple books on the subject. Her latest book, Measuring the Networked Nonprofit: Using Data to Change the World, is the 2013 winner of the Terry McAdam Book Award.

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