Understanding how – and what’s working (or isn’t) – is critical.
The good news? It’s easy.
In this 60-minute webinar, Measurement Queen Katie Paine is going to walk us through three examples of organizations – both for-profit and non-profit – that aligned their media metrics to their business objectives…and saw success because of it.
In this webinar, you’ll learn:
- how PR measurement has evolved
- how to choose the right metrics
- how to finally and clearly prove that PR contributes to the bottom line
Watch the Webinar
Sign up to get your webinar access details and occasional emails about PR news and resources.
Guest presenter: Katie Delahaye Paine
Katie Paine has been a pioneer in the field of communications measurement for three decades, having founded two measurement companies and written multiple books on the subject. Her latest book, Measuring the Networked Nonprofit: Using Data to Change the World, is the 2013 winner of the Terry McAdam Book Award.
© Agility PR Solutions LLC · All Rights Reserved.
© 2022 Agility PR Solutions LLC · All Rights Reserved.