Real Talk to Sharpen Your 
PR Business Development Skills 

For anyone hustling in the exhilarating, sink-or-swim, immersive environment of a PR agency or PR self-employment, you know that attracting and retaining clients is the lifeblood of the operation. You need clients to do work for. So, when was the last time you brushed up on the business development skills needed to land clients and keep them smiling? 

Shalon Roth, the co-author of How to Succeed in a PR Agency: Real Talk To Grow Your Career & Become Indispensable, has over 15 years of experience in PR and communications agencies, and she joins us this month to bring you Real Talk to Sharpen Your PR Business Development Skills 

In this practical and engaging webinar, Shalon will share:

  • How to turn even the toughest clients into your biggest fans 
  • The key to winning business from existing clients and growing accounts organically   
  • Specific strategies for landing new clients 

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Guest presenter: Shalon Roth

Shalon Roth is the co-author of How to Succeed in a PR Agency: Real Talk To Grow Your Career & Become Indispensable and has contributed to industry publications including Bulldog Reporter, PRWeek, Muck Rack, Ragan PR Daily, and PR Moment. She spent the last 15 years on the front lines of PR and communications agencies serving start-ups to multinational publicly traded companies before founding PR-it, a global comms collective delivering on-demand projects 24/7 for agencies and brands, backed by a quality guarantee.

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