PR: The Missing Ingredient for
Content Marketing Success

Is your campaign missing something? You’ve done your research, identified your audience, and have excellent content to promote… but it’s not getting the traction it deserves.

Join award-winning digital communications consultant Sherrilynne Starkie as she breaks down public relations’ crucial role in successful content marketing campaigns.

With an international reputation as a social media innovator, Sherrilynne provides practical tips for great digital PR. Tune in for the insights, knowledge and wisdom she’s collected over 20+ years of helping clients face the big challenges.

But wait, there’s more:

  • Learn how to maximize ROI through publicity and influencer relations
  • Discover the essential elements of an integrated strategy that pays off
  • Build on the successes and avoid the mistakes of those who came before with real-world case studies

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Guest presenter: Sherrilynne Starkie

Sherrilynne Starkie is an award-winning digital communications consultant with more than 20 years experience working with private and public sector clients in Canada, Britain and the USA. She has an international reputation as a social media innovator, is a prolific blogger and podcaster and is an active community volunteer.

She assists organizations in dealing with big challenges–everything from market disruption to aging workforces to reputation management through effective digital strategies.

She is an accomplished public speaker having appeared at IABC World Conference, SXSWi, MARCOM Annual Conference, IABC Ottawa, IABC Toronto, CPRS Ottawa, Women in Communications and Technology Canada, UA Canada, The Bulldog Reporter among other.

She is a skilled communications trainer having led hundreds of open course seminars and workshops and bespoke training sessions including for Canada Mortgage and Housing Corporation, Environment and Climate Change Canada, Economic Development Canada, among others. She is Currently Vice Chair of the IABC Canada Eastern Regional Board.

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