The New COVID-19 Approach

to Media Relations

In late March, Lisa Arledge Powell hosted a national webinar for the Public Relations Society of America on digital communications during COVID-19. What the President of MediaSource didn’t realize was that at the time of the webinar, she was infected with COVID-19.

Lisa gets candid in this month’s webinar about her personal COVID crisis and how the PR industry’s approach to media relations has and continues to change due to the global pandemic.

Join Lisa for some need-to-know insights on:

  • What’s working now in media relations
  • Navigating the COVID-19 media landscape
  • Breaking through the media clutter to get your message heard
  • Getting creative with content to reach your target audience
  • Optimizing digital communications during the pandemic
  • Working with the media to get the public the information they need

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Guest presenter: Lisa Arledge Powell

Lisa is the President and co-founder of MediaSource. Under Lisa’s leadership, MediaSource has become one of the most respected names in content marketing and public relations. With a focus on culture and people and 20 years in the industry, Lisa fosters an environment that allows her team to deliver exceptional results for every MediaSource client. She began her communications career as a television news reporter/anchor and now applies that experience to storytelling for brands. Known as an industry thought leader, Lisa trains other communicators on best practices for how to use content to meet business goals. She can be seen on the speaking roster at industry events for organizations such as the Public Relations Society of America, Ragan, PR News, Content Marketing Institute and Mayo Clinic. Lisa is a regular contributor to PRSA’s Content Connection.

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