Stop Doing Stupid Stuff:

Using PR Measurement to Make Better DecisionsEmpty heading

We teamed up with Bulldog Reporter and guest presenter, Katie Paine, for an in-depth look at the state of measurement in the PR industry. In this webinar, Katie Paine, the Queen of Measurement, shares her PR measurement experience and the 6 Steps to Success with PR Measurement.

In this on-demand webinar you’ll learn how to:
  • Connect the dots between your daily activities and business outcomes
  • Develop customized metrics that reflect your value and contribution to business results
  • Define benchmarks against which to judge performance
  • Extract insight from your data

Measure what matters, not what’s easy.

Katie Delahaye Paine

Founder of KDPaine & Partners Inc., The Delahaye Group and Paine Publishing, author and regular contributor to Communications World, PR Week, Business Marketing, and New Hampshire Magazine.

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