We teamed up with Bulldog Reporter and guest presenter, Katie Paine, for an in-depth look at the state of measurement in the PR industry. In this webinar, Katie Paine, the Queen of Measurement, shares her PR measurement experience and the 6 Steps to Success with PR Measurement.
In this on-demand webinar you’ll learn how to:
- Connect the dots between your daily activities and business outcomes
- Develop customized metrics that reflect your value and contribution to business results
- Define benchmarks against which to judge performance
- Extract insight from your data
Measure what matters, not what’s easy.
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