To successfully navigate the global, complex, and ever-changing media landscape, it’s essential that PR pros use the latest PR technology. But it’s how well you take advantage of this technology to reach journalists, monitor coverage, and measure impact that will set you apart in the industry.
In this webinar, Pragya Dubey, VP of Global Services & Analytics at Agility PR Solutions takes you through the results of the 2023 Media Relations and PR Tech Survey so you can see how your industry peers are currently using technology to streamline their media relations and measurement practices.
You’ll leave this webinar knowing:
- The results of the survey and how they apply to you
- PR measurement best practices
- Pro tips for reaching the media, making the most of your coverage, and measuring impact
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Pragya Dubey, VP, Global Services & Analytics at Agility PR Solutions
Pragya has over 17 years of industry experience in consulting and executing public relations, communications, and media measurement programs. She has worked with a range of clients representing Fortune 500 companies, federal, provincial, and municipal government divisions, and small to medium sized businesses. The key focus of her work was tracking companies’ communication activities to measure, and correlate and connect how these activities are impacting business objectives. Pragya’s approach includes educating and consulting, problem solving for clients, and creating solutions that are objective-based programs with defined success metrics.