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The Nitty-Gritty of Pitching the Media

Are your pitching efforts yielding the earned media results your organization or clients want?

Want to learn exactly how you should be going about pitching the media from someone who has developed a track record of securing 35 segments per week for various clients across the country in both local and national media?

Enter Heather DeSantis, the CEO and founder of Publicity For Good and Press Demand who’s successfully generated millions of earned media impressions for her clients from outlets like ABC, CNN, BBC, and Business Insider (to name just a few!).

Give your pitching practice the attention it deserves and join Heather as she walks us through some of the nitty-gritty of one of PR’s most fundamental skill sets:

  • How to prepare for a pitch – research, trends, headlines
  • How to write the pitch – formatting, what to include in the body
  • How to follow-up – if it doesn’t work tweak and repeat

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      Heather DeSantis

      Guest presenter: Heather DeSantis

      Heather DeSantis is a Top Millennial publicist and CEO of Publicity for Good, a purpose driven
      public relations firm. Heather combines market foresight, strategic timing, and organic interviews
      to generate millions of earned media impressions from outlets like ABC, CBS, NBC, FOX, CNN,
      BBC, iHeartMedia, Business Insider, Inc, and more. She is also the founder of Press Demand, a
      PR SaaS company that makes PR accessible for all.

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