Are you ready to implement a PR measurement program?
A good measurement program can transform your organization. It can drive strategic decision making. Build confidence with leadership. And win more support and resources for your department.
In this free webinar, data analytics and media intelligence expert, Jeremy Parkin, will help you build the best measurement framework possible by revealing the five media measurement mistakes that could be derailing your efforts.
- The five measurement mistakes that are sabotaging your success
- How to come up with an effective media measurement framework
- Which metrics you should use
- Which metrics you should NEVER use
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Guest presenter: Jeremy Parkin
Manager, Data Analytics & Media Intelligence
Jeremy heads up the media insights group at Agility PR Solutions where he helps PR professionals make sense of their media coverage and demonstrate their impact with tailor-made media insights reports. He has over 10 years of experience working at the intersection of communications, marketing, and analytics, and holds a Master’s degree in Media Studies from Concordia University as well as professional certifications in Data-Driven Marketing and Data Science & Machine Learning from Cornell and MIT respectively.