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A News-Making Machine:

How Story Hijacking and Trend Intervention can Transform Your Media Relations

It’s the moment a PR professional dreads—the pressure is on to deliver results, but you’re fresh out of ideas!

How do you still get your brand or client the coverage they desire even when you have PR’s version of writer’s block? The digital landscape and always-on nature of the online news cycle offer an abundance of opportunities to insert your organization into the dialogue and drive coverage—if you know where to look and how to act fast. 

Sandra Fathi, President and Founder of Affect is here to show you the way. She’ll tell you how to take advantage of trend intervention and story hijacking, two proactive media relations tactics that have yielded her clients placements in top-tier print and online outlets time and time again. 

Tune in to learn how to:

  • Identify the latest topic trends in the media and bring your client or organization into these discussions as a thought leader 
  • Offer an immediate response to breaking news related to your client’s or your organization’s key topics 
  • Provide information for a “day two” story that takes the breaking news from “this is what happened” to “this is what it means”

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Sandra Fathi

Guest presenter: Sandra Fathi

Sandra Fathi has spent the last 20 years helping technology, healthcare and professional services companies achieve their goals. Sandra is President & Founder of Affect, a public relations, marketing and social media agency. She has served as a board member of the PR Council, Chair of PRSA’s Tri-State District, President of PRSA-NY and the PRSA Technology Section. She has been recognized as one of PRNews’ Top Women in PR and a Bulldog PR Agency Professional of the Year.

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