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A Successful Union: Integrated Marketing and Communications for PR Pros

An integrated marketing communications strategy is the marriage of public relations, marketing, and advertising. Historically, organizations siloed each of these practicesviewing them as independent of one another, despite each working toward the same objective.

Today, these practices must work together—or else you’ll struggle to build a consistent brand and make waves in the media and market. 

Anika Jackson, professor at USC Annenberg School for Communication and Journalism and founder of Your Brand Amplified is here to help with this month’s webinar: 

A Successful Union: Integrated Marketing and Communications for PR Pros 

In this free webinar, you’ll learn: 

  • How to break down outdated siloes  
  • How the landscape of marketing and public relations has changed 
  • How to use an integrated storytelling approach to meet your clients’ goals 

Register today and join us live on Wednesday, August 24 at 12 pm ET.

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Guest presenter: Anika Jackson

Anika is a mother, community volunteer, philanthropist, marketing and communications strategist and podcast host. As a marcom executive, she has done it all including experiential marketing/event production, launch marketing, public relations, digital, and influencer throughout her multiple decade career. Anika recently moved into a new role, Graduate Level Adjunct Professor, USC Annenberg School for Communication and Journalism, Public Relations and Branding coursework. 

Anika is the founder of Your Brand Amplified®. Your Brand Amplified is the name of a popular podcast dedicated to all things marketing, public relations, and entrepreneurship, as well as a strategic communication firm based in Los Angeles focused on cause driven businesses and entrepreneurs to empower, celebrate, and amplify their impact in the world, with an emphasis on entertainment, minority entrepreneurs, nonprofits, and tech. Most recently, she was VP of Marketing for Bastion Elevate, the US marketing arm of Bastion Agency.  

She is a member of the Quickbooks Small Business Council, as well as on the Advisory Board for the Women in Leadership program for UCSB’s PaCE; advisor for Junior League of Los Angeles’ 2022 – 2023 President;  founding board member of Learn Grow Lead; and Ballona Wetlands Philanthropy Chair for National Charity League’s Pier Chapter. 

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