Better Messaging: 5 Tips on Writing Copy That Drives Action

You’re amazing at crafting your message. Always have been.

But is your audience reacting the way you want them to?
Are they taking action?!

Joanna Wiebe is a copywriter extraordinaire who teaches pros how to write better. She’s here to give you the inside knowledge you need to convince your audience to take the action you want — whether it’s the journalists you need to spread your story or the publics you need to support your brand.

In her 60-minute presentation, Joanna spills her conversion copywriting secrets, secrets like:

  • How to employ the psychology of persuasion to drive action
  • How to entrance your audience with the “Mirror Technique”
  • Proven frameworks so you never have to start from scratch again…

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Joanna’s an in-the-trenches copywriter who knows what works. And why.

Garrett Moon

CEO & Co-Founder, CoSchedule

Guest presenter: Joana Wiebe

The original conversion copywriter, Joanna Wiebe is the founder of Copy Hackers and the cofounder of Airstory software for big writing jobs. Her clients have included Tesco, Shopify, BX, BT and Indochino, and she’s been invited to teach conversion copywriting at 100+ international conferences.

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