Before you can have a successful PR strategy, you must have a strong brand.
Your brand sets the tone, guides your story and is the banner to which fans, followers and friends will flock. If your pitches and stories fail to land, don’t just double check your subject lines and copy, go back to your brand.
Tonya McKenzie, Founder of Sand & Shores PR leads this month’s webinar and shares her five reasons why B must come before PR and the most important elements of your brand, including:
- What is your thought leadership?
- What is your goodwill tie in?
- What do you want to be known for?
- What do you never want to be affiliated with?
The Sand & Shore elements of a bold brand will help you make the impact you hope to achieve with your media relations and PR activities.
As Tonya says, “Let’s pitch, place, and profit.”
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Guest presenter: Tonya McKenzie
Tonya McKenzie is a Los Angeles County Commissioner, an author and public relations consultant. Tonya’s firm, Sand & Shores PR works with civic, educational, law enforcement, and political organizations to help them gain more positive publicity and media attention to grow their businesses, their public reputations, and profitability. Her body of work with chambers and business associations has shaped her into an advocate and valuable resource for small businesses and community organizations. Tonya is the author of a memoir titled, A Child’s Memories of Cartoons and Murder.