Why do some things catch on? Why do people talk about certain products and ideas more than others?
We’ve taken the very best parts of our original webinar with Dr. Jonah Berger, author of New York Times and Wall Street Journal bestseller Contagious: Why Things Catch On, and condensed them into 30 minutes focusing strictly on the essentials. This presentation reveals the secret science behind word-of-mouth and social transmission, and teaches you how to craft your own contagious content.
In this 30 minute on-demand webinar, you’ll learn:
- When and why word of mouth is more effective than advertising
- How to turn your customers into a marketing channel
- How to craft contagious content
- How to build buzz both online and offline
Social transmission goes beyond luck and chance — there’s a science to it.
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