Crafting a Successful PR Career in Tech: A Panel Discussion

The global tech industry is worth trillions of dollars. It’s an exciting, ever-involving space, full of opportunity for eager, hard-working PR pros.

From start ups to industry titans, working in tech PR presents its own challenges—and its own rewards. 

Joining us this month for a panel discussion moderated by Adrianna Hosford, VP Communications at WELL Health, Inc, are: 

  • Estela Weinmann, Head of Communications & PR, BetterUp (formerly Headspace) 
  • Carolyn Bos, Director of Public Relations, Twilio (formerly SendGrid) 

These top communications executives from leading tech companies will share about how they first broke into tech, some of the biggest challenges tech organizations face when it comes to PR, and how tech PR differs from other brands and industries. 

Register for free to hear the discussion and get your question answered in the live Q&A.

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Guest Panelists:

Adrianna Hosford

Adrianna Hosford brings 20 years of communications experience in brand storytelling, reputation building and executive thought leadership. She’s led numerous award-winning campaigns elevating brands at the intersection of health and technology. Prior to joining WELL Health, Adrianna was Managing Director at Real Chemistry (formerly W2O), a global health communications agency, where she led the Los Angeles office.

Previously, she spent 13+ years at Ketchum (Omnicom), a top-five global communications agency, as Senior Vice President and Director of Ketchum’s Corporate & Reputation Practice, West Coast. She is a graduate of Omnicom University, an elite management program taught by Harvard Business School faculty, a sought-after communications speaker and multi-time industry award-winner, including five PRSA Silver Anvils, two Sabres, two MM&M and two PRWeek awards. She began her career at The Smart Agency (formerly The Brower Group), a boutique communications agency in Irvine, California and is a former AmeriCorps V.I.S.T.A. (domestic PeaceCorps). She graduated cum laude from Chapman University with a Bachelor of Arts in Communications, Emphasis in Speech Communications and Minor in Creative Writing. While at Chapman, she founded the university’s nationally-ranked speech and debate team.

LinkedIn profile

Estela Weinmann

Estela Weinmann

Estela Weinmann is Head of Communications & PR at BetterUp where she leads earned media strategy and strategic communications.

Estela has 15 years of agency and in-house brand communications and PR experience, having worked on multicultural and general market lifestyle, sports and entertainment campaigns with a variety of fortune 500 clients including Microsoft Xbox, MasterCard, Procter & Gamble, Levi Strauss, Starbucks, SUBWAY, and Wild Turkey Bourbon. With tenures at midsize and global agencies such as Edelman, Ketchum and IMG / WME, she’s been involved in various award-winning media initiatives, strategic plan development, social media campaigns and grand scale event executions.

LinkedIn profile

Carolyn Bos

Carolyn Bos

Carolyn Bos serves as Director of Financial & Corporate Public Relations at Twilio, a customer engagement company trusted by the world’s leading brands. With over a decade of communications experience, Carolyn has navigated communications through major growth, funding, crisis and economic events including the COVID-19 pandemic, over $10B of M&A, SendGrid’s IPO and Series D, countless product and business launches, the 2008 housing crisis, and more. Previous to Carolyn’s in-house roles, she worked at Ketchum and its subsidiary, Emanate, one of the top five global communications agencies, and MWW, a leading independent, integrated public relations agency, on clients such JPMorgan Chase, E*TRADE, Deloitte, Bank of America, ING/Voya, BNY Mellon, and more.

LinkedIn profile

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