Earn more earned media:
Why your thought leadership campaigns must be market research-led

How are you going to help your clients differentiate their products, services, and capabilities rapidly and in a high impact way?

Most markets are highly competitive today, which makes it critical that you help your clients articulate their niche rapidly and powerfully to their target audiences.

Market research-led PR campaigns typically generate more than twice as much media coverage as traditional media relations campaigns! If done right, they can fuel engaging Thought Leadership campaigns and generate relevant, qualified sales leads.  

In this webinar, Miles Clayton, founder of Agility PR, a UK-based agency, talks you through some of the mechanics of creating market research-led thought leadership campaigns which, in his experience, work without fail to increase your clients’ profiles and articulate both their tech expertise and market knowledge. 

You will learn: 

• When to use consumer market research and when to use business research  
• How to find the right market research partner 
• Tips for designing your questionnaire 
• How to optimize media coverage with your findings 
• How to build premium Thought Leadership content
• Methods to extend your Thought Leadership campaign