Earn more earned media:
Why your thought leadership campaigns must be market research-led

How are you going to help your clients differentiate their products, services, and capabilities rapidly and in a high impact way?

Most markets are highly competitive today, which makes it critical that you help your clients articulate their niche rapidly and powerfully to their target audiences.

Market research-led PR campaigns typically generate more than twice as much media coverage as traditional media relations campaigns! If done right, they can fuel engaging Thought Leadership campaigns and generate relevant, qualified sales leads.  

In this webinar, Miles Clayton, founder of Agility PR, a UK-based agency, talks you through some of the mechanics of creating market research-led thought leadership campaigns which, in his experience, work without fail to increase your clients’ profiles and articulate both their tech expertise and market knowledge. 

You will learn: 

  • When to use consumer market research and when to use business research  
  • How to find the right market research partner 
  • Tips for designing your questionnaire 
  • How to optimize media coverage with your findings 
  • How to build premium Thought Leadership content
  • Methods to extend your Thought Leadership campaign 

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Guest presenter: Miles Clayton

Miles Clayton is a seasoned PR professional with 30+ years of experience working inside a number of leading B2B IT PR agencies, as well as in-house for the global financial services group Zurich.  

He has managed PR programmes for hardware, software and services businesses. Prior to setting up his own agency, Agility PR, in 2003, he ran a large team within the Technology practice of Citigate Dewe Rogerson for five years. He has also worked with tech PR agencies including Harvard (now owned by Chime), Kaizo, and Firefly’s then sister agency, Buffalo Communications. Miles specializes in running issues-based thought leadership campaigns for technology firms committed to achieving market penetration through deeper engagement with specific vertical markets.  

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