In 2017, Chris Dickey achieved a PR pro’s dream. He got his client’s product a prominent placement in a popular magazine with a print circulation of over 680,000. The coverage was worth $100,000+ in AVEs.
Yet, product sales were few. What gives?
Chris Dickey, owner of Purple Orange Brand Communications and CEO of Visably, is here to share everything you need to know about search engines and PR strategy.
In this packed webinar, he’ll cover:
- Why search engines are the perfect distribution mechanism for your PR
- How to target journalists and outlets that perform well in search
- How to audit your link-building success
- How to report on PR impact using search engine metrics
Chris has helped some of the largest names in the outdoor and active lifestyle industry (like Arc’teryx Equipment) successfully execute powerhouse brand communication campaigns.
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Guest presenter: Chris Dickey
Chris is the Owner and Principal of Purple Orange Brand Communications and the founder and CEO of Visably. Chris has a diverse marketing background spanning manufacturing, publishing and agency work. Early on, Chris served as the first Marketing and Sales Director for then-startup NEMO Equipment, then onto Alpinist Magazine in the role of Marketing and Circulation Director before finally transitioning into agency work with both Stanwood and Partners and Carmichael Lynch.
Chris has helped some of the largest names in the outdoor and active lifestyle industry successfully execute North American brand communication campaigns including Arc’teryx Equipment, Atomic Skis, Jack Links Beef Jerky, and Rollerblade USA.