Turning Journalists, Customers and Clients into Fans

If you missed David Meerman Scott’s keynote presentation at the 2020 Earned Media Mastery Virtual Summit, now’s your chance! You can watch David’s presentation free and on-demand starting December 14 until December 18.

Learn how to turn customers and journalists into fans with two key ingredients—content and passion. In this special webinar event, David explains how infectious passion leads to earning fans and earning fans leads to earning media coverage.

If a car insurance company can have 1.35 million subscribers on YouTube, what’s stopping you? David has some strategies (that don’t require any special skills) for building fans of your brand, client or agency:

  • Kindness and generosity
  • Being human
  • The power of video
  • Passion

Check your inbox on December 14 for the link to watch on-demand. Plus, all registrants will be entered into a draw to win a physical copy of two of David’s books:

  • Fanocracy: Turning Fans into Customers and Customers into Fans
  • The New Rules of Marketing and PR

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Guest presenter: David Meerman Scott

David Meerman Scott spotted the real-time marketing revolution in its infancy and wrote five books about it including The New Rules of Marketing and PR, with more than 400,000 copies sold in English and available in 29 languages. Now David says the pendulum has swung too far in the direction of superficial online communications. Tech-weary and bot-wary people are hungry for true human connection. Organizations have learned to win by developing what David calls a “Fanocracy”—tapping into the mindset that relationships with customers are more important than the products they sell to them.

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