How Influencer Campaigns Can Drive Maximum Impact by Leveraging Data

Influencer marketing has come a long way from its humble beginnings of one-off brand deals with celebrities and “mommy bloggers”.

Despite the leaps and bounds made, measuring the ROI of influencer campaigns remains one of the top cited challenges among PR and communications professionals.

Jennifer George Caligiuri, Vice President of Communications for Shutterfly, Inc., joins us for the first webinar of 2021 to share her expertise in finding, building and measuring the success of influencer marketing campaigns.

Jennifer will show you how to leverage data to drive maximum impact from your influencer marketing efforts. In this webinar, you’ll learn:

  • How to identify and vet influencers to find the best representative of your brand
  • The differences between micro, mid-tier and macro influencer campaigns and how to choose the right one for your campaign
  • How to track and measure the ROI of campaigns and determine impact

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Guest presenter: Jennifer George Caligiuri

Jennifer George Caligiuri is Vice President of Communications for Shutterfly, Inc., the leading digital retailer and manufacturing platform for photography and personalized products. In this role, Jennifer oversees corporate and consumer brand communications, media relations, executive thought leadership, social media and influencer marketing, and reputation management.

Prior to joining Shutterfly in 2020, Jennifer was Global Director of Communications at Headspace, a global leader in mindfulness and meditation, where she was responsible for overseeing the company’s PR and influencer marketing efforts, launching Headspace in international markets including Germany and France.

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