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How to make your pitch stand out in a changing media landscape
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Do you have an exciting announcement but can’t seem to generate coverage? 

Noteworthy news is notable, but not quite newsworthy. In this month’s free webinar, Samiha Fariha, senior associate at Golin, will teach you how to identify and pitch the right media to increase coverage for your company’s “noteworthy” news. 

Also this month, Samiha will share her expertise in pivoting your pitching strategies for success in today’s media landscape. With more media moving towards a pay to play business model, so how do you position your pitch to secure earned coverage?  

By the end of this webinar, you’ll know:  

  • The difference between a newsworthy pitch vs. a noteworthy pitch. 
  • The keywords to use in subject lines to increase open rates. 
  • What is the pay-to-play business model and how to make your pitch more editorial focused to add value instead of sounding too promotional. 
  • The importance of following up and how to follow up.

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Guest presenter: Samiha Fariha

Samiha Fariha is a senior associate at Golin, a global public relations agency. Previously, she worked as a senior consultant at FleishmanHillard HighRoad. Before that she worked for three years as an account executive at Torchia Communications, a mid-size PR agency with offices in Toronto and Montreal. Before pursuing a career in PR, she worked in marketing roles in real estate and in consulting roles in digital marketing in healthcare, jewelry and luxury goods. She holds a Bachelor of Arts in political science from the University of Toronto, a post-graduate certificate in public relations from Humber College and a certificate in digital marketing management from the University of Toronto’s School of Continuing Studies.

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