Broadcast media is often cited as the most difficult medium to secure coverage in. It can be volatile and unforgiving. But the payoffs of getting your brand a spot are huge! So, are you ready to begin?
Pitching broadcast is an art, and your teacher this month is Celena Fine, Account Director at TierOne Partners. As a former TV journalist, Celena knows the ins and outs of the newsroom and how to catch the ear of the right person.
Celena has experienced the pitching process from both ends of the phone. At TierOne Partners, she works with clients in the financial services, tech and healthcare industries, developing and executing communications strategies to drive compelling storylines for media.
By the end of this webinar, you’ll know how to achieve broadcast pitching success. Celena will teach you:
- The essential newsroom roles and titles
- Who you should pitch and who you definitely shouldn’t
- When and how often to pitch for best results
- How to frame a broadcast pitch for a resounding yes!
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Guest presenter: Celena Fine
Celena Fine, account director for TierOne Partners in Boston, Mass. is a 15 year veteran of news and public relations. Working with clients in the financial services, tech and healthcare industries, Celena develops and executes communications strategies to drive compelling storylines for media.
Celena began her career as a TV journalist, spending 11 years at Boston’s FOX and NBC affiliates, where she covered some of the biggest news stories in the country, including the Boston Marathon Bombing, the capture and trial of Whitey Bulger, and too many sports championships to count..