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National Healthcare Media Prognosis: New Survey Reveals Media Trends for 2022

Does the information journalists are asking for two years into the pandemic match what communicators are charged with promoting?  

Join us for this month’s webinar, featuring Lisa Arledge Powell, President of MediaSource, and Kena Lewis, APR, Senior Director of Public Affairs and Media Relations, Orlando Health. They’ll break down the findings from MediaSource’s National Media & Healthcare Communications Survey and what they mean for PR and comms pros, including:

  • Insights and ideas from the newsroom: What journalists want in 2022 and how communicators can best work with them in the aftermath of the global health crisis.
  • Refocusing on your organization’s goals and priorities: How to get publicity for your key service lines. Journalists’ criteria for telling earned media stories that are not about the pandemic.
  • Data from healthcare communicators: Anticipated challenges and opportunities shared by healthcare communications leaders across the country.

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Guest Panelists:

Vivian Kelly

Kena Lewis

Kena Lewis is a seasoned communications professional and an accredited public relations practitioner (APR) with a diverse background in news, public affairs, marketing, and public relations. She is currently the Senior Director of Public Affairs and Media Relations for Orlando Health, a $7.6 billion not-for-profit health care organization and a network of hospitals, physician practices, diagnostic centers and other care centers serving the southeastern United States. In that role, Mrs. Lewis directs the hospital system’s public affairs and media relations team and provides lead support on issues management and crisis communications.

She is actively involved in the community, serving on the communications committee for Grace Medical Home and as a board member for the African American Chamber of Commerce of Central Florida. She is a member of the National Association of Health Services Executives and the Public Relations Society of America.

Mrs. Lewis holds a bachelor’s degree in Communications from the University of Missouri-Columbia and a master’s degree in Communications from the University of Central Florida. She is a conference speaker, a recipient of the PRSA Health Academy’s 2017 Excellence in Public Relations Award, and was named the 2017 PR Professional of the Year by the Florida Public Relations Association – Orlando chapter.

Vivian Kelly

Lisa Arledge Powell

Lisa is the President and co-founder of MediaSource. Under Lisa’s leadership, MediaSource has become one of the most respected names in content marketing and public relations. With a focus on culture and people and 20 years in the industry, Lisa fosters an environment that allows her team to deliver exceptional results for every MediaSource client.

She began her communications career as a television news reporter/anchor and now applies that experience to storytelling for brands. Known as an industry thought leader, Lisa trains other communicators on best practices for how to use content to meet business goals. She can be seen on the speaking roster at industry events for organizations such as the Public Relations Society of America, Ragan, PR News, Content Marketing Institute and Mayo Clinic. Lisa is a regular contributor to PRSA’s Content Connection.

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