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PR Forecasting: Breaking down the need-to-know trends of 2021


What’s in the forecast for 2021?

A year of hope. Ready to go content. Robot pitching…?

It’s our annual trends panel, when three PR veterans share their predictions for the year ahead and break down what they think will define the industry in 2021.

This year we’re joined by Anthony LaFauce, Principal at Clyde Group; David Landis, President of Landis Communications Inc.; and Sarah Tourville, CEO of Media Frenzy Global.

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Guest presenter: Anthony LaFauce

Anthony LaFauce brings over 17 years of digital and traditional communications experience. Anthony leads efforts on a variety of clients ranging from government agencies and associations to agriculture and technology companies. He also runs paid media experience ranges from consumer package goods, crisis, law firms to government health projects.  
Anthony prides himself on creating multi-tiered issues management programs that use social media as a barometer for issues management. For Anthony, helping to push clients into modern communications practices is both challenging and rewarding.


Guest presenter: Sarah Tourville

Sarah Tourville is the CEO and Founder of Media Frenzy Global, and a 20 + year brand, PR and communications expert. Prior to taking the leap into entrepreneur life, she started her career working on the launch of Expedia across key European markets and then led PR and Analyst Relations for Motorola across EMEA. Since Media Frenzy Global’s 2006 launch in London, Sarah has expanded the agency to Dubai and now Atlanta. She’s led her team in developing results-driven communication campaigns for global brands including Comcast Business, Verizon, Philips and Ryder.


Guest presenter: David Landis

David is President of San Francisco-based Landis Communications Inc. (LCI), celebrating 30 years. LCI is the winner of multiple Bulldog Awards, including Best Media Relations Campaign, Best Fundraising Campaign and Best Response to Breaking News. David also is a writer for the Forbes San Francisco Business Council and the San Francisco Business Times Leadership Trust. Prior to launching LCI, he was PR/Community Relations Director for KPIX-TV (CBS) and PR Director for the San Francisco Symphony. In his spare time, David pens “The Gay Gourmet” for the San Francisco Bay Times.

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