PR Predictions: Breaking Down the

Need-to-Know Trends of 2022

Three top PR pros cast their predictions for 2022 in our annual trends panel. 

From the role of social media updates like Twitter Spaces and the metaverse to tearing down silos between PR and other teams and departments, our three panelists will forecast the future and break down what they think will define the industry in 2022.  

Joining us this year are: 

  • Bridgette Borst Ombres, Principal Consultant at The Commsultant 
  • Michelle Garrett, PR consultant and Founder of Garrett Public Relations 
  • Tressa Robbins, Vice President of Customer Onboarding, and Content and Social Media Manager at Burrelles

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Guest Panelists:

Vivian Kelly

Bridgette Borst Ombres

Bridgette Borst Ombres is a former TV news reporter turned PR and marketing professional with 15 years’ experience working in communications across agency, corporate and nonprofit. Bridgette has media trained more than 350 spokespeople for organizations around the country and has consulted for brands such as Google, LG, Angry Birds, Vestas, Boy Scouts of America and Earth Day Network. 

Bridgette heads up The Commsultant, a boutique PR agency specializing in media strategy, thought leadership and communications planning for B2B companies. Most of her work is focused in enterprise tech, blockchain/crypto and renewable energy-related industries.

Vivian Kelly

Tressa Robbins

Tressa Robbins is a B2B strategic leader with years of diversified business, communications, public relations, social media, content creation and management experience. She is vice president of customer onboarding and content/social media manager at Burrelles. 

Tressa has long been active in public relations including PRSA, having served the St. Louis Chapter in multiple roles including past president, and was named St. Louis PR Professional of the Year in 2019.  She is also an international member of PRCA. 

As a long-time remote worker, Tressa enjoys life in the southeast Missouri Ozark foothills with her husband and three dogs. Connect with her on Twitter. 

Vivian Kelly

Michelle Garrett

You’ll find Michelle Garrett at the intersection of PR, content marketing and social media. As a public relations consultant and writer, Michelle’s articles have been featured in Entrepreneur, Muck Rack, Ragan’s PR Daily, ThomasNet, Attorney at Work and more. She’s the founder and host of #FreelanceChat on Twitter, a co-host of #PRLunchHour on Twitter Spaces, and frequent speaker on public relations at events including Content Marketing World, PRSA and more. Michelle was named among the top ten most influential PR professionals by Commetric in 2021 and a Top Digital PR Leader in 2020.  

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