COVID has forced almost every industry globally to pivot. No less in PR.
In this dynamic field, it’s the agile, savvy practitioners who keep their clients in the spotlight by earning coverage, even during an 18-month-long pandemic.
Among these pros are this month’s webinar co-leads and returning panelists from the Earned Media Mastery virtual summit, Robin Beaman and Curtis Sparrer.
These recognized PR leaders will share their “new normal” playbook for successful media relations, covering:
- How to pitch post-COVID
- How to follow up—and how not to
- How to position yourself as a resource
Robin is the President of Beaman Incorporated, an award-winning communications and advertising agency that has yielded tremendous wins for brands like Nielsen, Coca Cola, and Allstate. Curtis is the principal and co-founder of Bospar, and the winner of multiple 2021 Bulldog PR Awards including Gold for Public Relations Professional of the Year.
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Curtis Sparrer is the principal of Bospar PR. He has represented brands like PayPal, Tetris and the alien hunters of the SETI Institute. He is a member of the Forbes Communications Council and has written for Adweek, Forbes, the Dallas Morning News, and PRWeek. He is an active member of the National Lesbian Gay Journalist Association. Business Insider has twice listed him as one of the Top Fifty in Tech PR.
Robin E. Beaman is a recognized leader in the fields of corporate relations, media relations and advertising. She is the president of Beaman Incorporated, an award-winning communications and advertising agency that has yielded tremendous dividends and successful wins for major organizations and Fortune 500 companies including Nielsen, Coca Cola, British Petroleum, Allstate, Illinois Department of Transportation, Revlon and HBO.