Reimagining PR Measurement:

How to Measure What Matters
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Coming soon!

If you missed Katie Paine, the Queen of Measurement’s keynote presentation at the 2021 Earned Media Mastery virtual summit, now’s your chance! You can watch Katie’s presentation free and on-demand starting December 13 until December 17. 

Plato once said, “What is honored in a culture will be cultivated there.” Katie likes to go one step farther to say, “What is honored in a culture must be measured, so you become what you measure.”

In this special webinar, Katie will: 

  • Break down the seven elements she sees individuals and brands honoring now, and in the future 
  • Share the six steps you can replicate for best-in-class measurement practices 
  • Explain her key rules for always keeping measurement in your budget 

Talk about a jam-packed presentation, right? We thought so too, which is why you’ll have five days to watch this webinar on-demand. After December 17, the presentation will only be available to 2021 EMM All-Access Pass holders.

Register today and we’ll send you a link to the webinar that you can use starting December 13. 

Free Webinar

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Guest Presenter:

Vivian Kelly

Katie Paine

Katie Paine, aka The Measurement Queen (@queenofmetrics), has been a pioneer in the field of measurement for more than three decades. She was recently awarded the prestigious IPR Jack Felton Medal for Lifetime Achievement, an award given for lifetime contributions in the advancement of research, measurement and evaluation in public relations and corporate communication.

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