How to Get Found in Search:
What PR Pros Must Know (and Do)

They say that the best place to hide a body is on page two of the Google Search results.

Public relations professionals know the importance of showing up in the search results, but we may be overwhelmed by the avalanche of information out there when it comes to search engine optimization (SEO).

We don’t need jargon-packed expert advice about every aspect of SEO strategy… Just clear, actionable guidelines we can follow so that key publics can easily find our press releases and stories.

Dave Yonkman is a long-time communications professional who went down the ‘SEO rabbit hole’ when he launched his company website – and is here to report back and share what he learned.

In his 45-minute presentation, Dave will teach you how to craft search friendly stories:

  1. How to focus on the few important principles that generate long-term results
  2. Practical steps to make your best content more discoverable
  3. How to stop worrying and love Google’s algorithm updates… knowing you’re following the most important guidelines and creating content that can stand the test of time.

Following this webinar, you’ll be able to take simple steps to get your content the traffic it deserves, while everyone else wastes their time and energy chasing the latest algorithm updates and short-lived SEO hacks.

Guest presenter: Dave Yonkman

Dave worked for more than 20 years at the intersection of government and commerce, directing communications for the U.S. House Intelligence Committee and consulting private sector enterprises. He founded DYS Media, LLC in Washington, D.C. in 2013 to empower businesses to inspire and influence their audiences. He opened a second office to serve the Midwest in 2017.

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