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The Art of the Digital Pivot:

Secrets of Owned Media

What does it take to set up a winning owned media marketing strategy? 

In this free webinar, content marketing and SEO veteran Eric Schwartzman will take you through the steps required to develop, execute, and maintain a competitive owned media marketing strategy for ecommerce and B2B lead generation. 

You’ll learn: 

  • The secrets of successful content marketing operations 
  • How to determine what content is most profitable 
  • How to build a freelance staff of digital specialists 

Eric Schwartzman is the author of The Digital Pivot: Secrets of Online Marketing, which is currently being used as a textbook in the masters of marketing programs at NYU, University of Toronto, and Creighton University. 

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Eric Schwartzman

Guest presenter: Eric Schwartzman

Eric Schwartzman is a digital marketing consultant, entrepreneur, and bestselling author of The Digital Pivot: Secrets of Online Marketing and Social Marketing to the Business Customer. He is a demand generation and conversion optimization advisor to professional services providers and ecommerce companies. Through strategic planning workshops, off sites, one-on-one mentoring and training workshops, and customer success events, he helps agencies and clients pivot to digital marketing strategies and tactics.

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