Join us for an insightful webinar with industry expert Tom Clarke, as he discusses the modern newswire and its relevance to your PR strategy.
In this webinar, Tom will delve into:
- Why newswires are still an effective tool for companies to disseminate their press releases to targeted audiences
- The key elements of modern newswires and their evolution.
- How to profit from the value and opportunities that newswires can offer.
- How newswires add reach, credibility and visibility to official releases.
With over 20 years of experience working with press releases and newswires, Tom has extensive knowledge in this field.
As a freelance writer, trainer and consultant, Tom has helped numerous communicators with their press release content and has been a newswire consultant for Agility since 2021.
Don’t miss out on this informative session that will equip you with the knowledge and insights you need to effectively integrate newswires into your PR strategy
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Guest presenter: Tom Clarke
Tom has worked with press releases and newswires for more than 20 years.
He joined leading news distribution provider PR Newswire in 2000, working first as a copy editor, then through the client services function and finally as relationships director, where he was responsible for managing partnerships with news agencies, key client groups and other strategic affiliates.
He has presented extensively on newswire strategy, corporate communications and media landscapes at industry and client events in China, the US, India, the Middle East and all across Europe
In 2016, Tom became a freelance writer, trainer and consultant. He has helped many communicators with their press release content, and has been newswire consultant for Agility since 2021.