The public relations landscape is rapidly evolving, and in 2025, artificial intelligence (AI) is at the forefront of this transformation. From media monitoring to strategy development and content creation, AI empowers PR professionals to work smarter, faster, and more...
9 steps to grow your business faster: Proven strategies for rapid success
Every entrepreneur dreams of scaling their company quickly, but the path isn’t always clear. The good news? With the right mindset, tools, and strategies, you can accelerate your growth curve. In this article, we'll explore how to grow business faster, repeat the...
The PR manager’s guide to a restaurant launch
The restaurant business is highly competitive. Every year, approximately 50,000 new restaurants are launched in the United States. That’s over 136 restaurants every day! As a restaurant owner, it is not enough to just make good food. Food that people like is of course...
How AI-powered insights in media intelligence are outperforming manual analysis in 2025
Businesses no longer question whether they should employ artificial intelligence (AI) in media intelligence in 2025. How quickly can they embrace it, they ask? AI-driven insights are revolutionizing the field and displacing manual analysis. Businesses need to...
Efficiency is the new currency in PR success—how’s your value looking?
Public relations has always been about relationships, storytelling, and influence. But in today’s digital-first, hyperconnected world, the pace of communication has fundamentally changed. News cycles no longer run daily—they run by the hour, sometimes by the minute....
The ultimate guide to growing your brand on Linkedin with AI assistants
LinkedIn is the world’s largest stage for professionals, entrepreneurs, and consultants building their brands. The platform now hosts over 1 billion members, including executives, decision-makers, and B2B buyers. That makes it the most valuable place for establishing...
Maximizing brand impact in a rapidly changing marketing landscape
The current rapid world of marketing has put more pressure than ever on brands. Customers are better informed than ever before, social media fads change overnight and the competition to capture attention is ceaseless. To become exceptional, a firm has to not only...
How to get more users to your finance or fintech platform
If you run any type of fintech product, you’d probably agree that the most challenging part of finding success is not actually the building stage. It’s convincing regular people—the ones who already use traditional banks, credit cards, and budgeting apps—to give you...
Sports crisis: Kawhi’s No Response to No-Show Job Accusation is a Risky Move
When news broke that the Los Angeles Clippers were being accused of circumventing the NBA salary cap by creating a $28 million bogus job for star Kawhi Leonard, it was an “Aha!” moment for many fans. After all, it was a shock in 2019 that the Clippers came out of...
From illicit to iconic—how Medmen mastered the art of mainstream cannabis PR
In a world where cannabis was once whispered about behind closed doors, few companies have done more to bring the plant into the mainstream than MedMen. Long before cannabis was treated like a luxury commodity or a lifestyle accessory, MedMen saw a gap in the...
Why investors can’t ignore AI-powered media monitoring in the age of misinformation
A single misleading story about leadership changes, product failures, or regulatory trouble can trigger panic selling within hours. By the time corrections appear, the damage is already done. Investors who rely only on financial reports and market data risk being...
The death of the email pitch? PR in the age of Slack, Discord & DMs
For decades, the email pitch has been the default way for PR managers to reach out to journalists. Before email pitches, it was phone calls, and while they were direct and could lead to faster results, journalists found them intrusive and potentially disruptive. When...