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How to boost conversions on your sales page in 6 easy steps
Your sales page is your best opportunity to get people to buy your product. It’s the final piece of content a prospective customer sees before making a purchase. So, it needs to be attention-grabbing, informative, and persuasive. What happens, though, if you have...
8 common mistakes PR managers make—and how to avoid them
Companies today have many events and announcements that they want shared with the world. You, as a member of the public relations, or PR, department, have the task of sharing this news with the media. However, there are a few habits that you should avoid if you hope...
Kind leadership becoming a key driver of innovation—and competitive advantage for business
Kindness might not be the first word that comes to mind when you think about successful leadership in Corporate America, but tough times apparently call for gentler measures. New research from IT and professional staffing and solutions provider Signature Consultants...
8 ways to humanize your content marketing strategy
Content marketing is a great approach for building a relationship with a target audience. In the 21st Century, traditional sales tactics rarely yield fruit. Instead, consumers prefer to build a relationship, bond with a brand and feel they are purchasing goods and...
Dissecting the rift between B2B sales and marketing departments
New national research from women-led B2B marketing agency treetree reveals great inconsistencies in the degree of collaboration and engagement within B2B sales and marketing departments. “We began hearing rumblings from our clients of a change in the relationship...
When is public criticism of companies and their changes valid?
Most of the time, internet users tend to disagree with any sort of design change, no matter how small it might be. Even if it’s the slightest hue changes of a color or the size of a font, people will be talking about it and criticizing the change for days on social...
Brand voice is coming of age, but marketers say stress over customer engagement is increasing
Communicators have increased their prioritization of brand language to enhance cross-channel customer engagement, but new research from brand language optimization firm Phrasee reveals growing stress over creating high-quality content amidst constant change. The new...
The changing PR landscape: 4 ways to address today’s challenges
The public relations industry is growing and expanding to include new structures. It is also becoming more diverse. Since it is dynamic, it should adapt to meet new circumstances and demands. PR depends on delivery channels, and as these channels change, so will the...
2021 consumer expectations are shifting—and opportunities for innovation abound
With a post-pandemic retail environment looming, and a critical holiday shopping season in full swing, brands and marketers continue to struggle to understand the “new normal” consumer. New research from consulting firm CapTech Ventures sheds light on today’s...
Mastering audience targeting: 5 tips to help you get it right
Audience targeting is the segmentation of prospective and existing customers based on various data points. The technique is mostly used to enhance digital ads. However, the benefits of proper audience targeting go well beyond serving personalized ads. It can also help...
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PHG Consulting Retains Suzhou Municipal Bureau of Culture, Radio, Television and Tourism for Eighth Consecutive Year
PHG Consulting, a global leader in crafting creative marketing solutions for the travel and hospitality industries, is pleased to announce the retention of its longest-term client for a eighth consecutive one-year contract. Following a competitive review, the company...
Nelson Bostock Wins Railsbank PR Brief to Showcase Finance Experiences of the Future
Nelson Bostock UNLIMITED has won the PR brief for leading global Embedded Finance Experiences platform and fast-growing fintech Railsbank. As a global leader in Embedded Finance Experiences and Banking-as-a-Service (BaaS), Railsbank’s vision is to reframe the...
Nazareth College and University of Mississippi to Establish PRSSA Chapters in 2022
PRSSA, the foremost organization for students interested in the public relations and communications fields, announced it has added Nazareth College – located in Rochester, NY – and the University of Mississippi to its network of Chapters worldwide. Under the guidance...