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5 ways PR can improve company culture
For a company to be successful today, it will need to have a strong and positive company culture. When you are looking for ways to improve the culture of your organization, one standout option would be to hire a PR firm. A good public relations firm can help to...
Media trends—which newspapers do readers trust most?
A new study measuring "trust" among readers of their newspapers-of-choice from Brand Keys found The New York Times and The Wall Street Journal #1 among fifteen papers examined in this wave of research. Because ideology self-defines selection when it comes to actually...
New APCO study shows which advocacy sectors will set next Congress’ agenda
Amid a brutally contentious political landscape in the U.S., a new survey of policy leaders in Washington by APCO Worldwide shows that technology and healthcare associations are best positioned to drive their agendas in the next Congress. The key results were released...
Year of the digital brand—new study reveals 2018’s loyalty winners and losers
Loyalty has become one of retail’s most important metrics, and while it has been and remains an elusive goal for many, new research from loyalty and customer engagement research consultancy Brand Keys showcases how some brands have managed to build and maintain these...
How to make personalization your brand’s competitive advantage
In today’s highly competitive market, brands need to determine what makes them special and what convinces customers to pick them over another seller. This advantage goes beyond just the products and services that your company provides; in fact, the very experience...
4 tips to make your company more appealing to consumers
If you want to attract more clients and the best employees, you must promote your company in the best possible light. This means streamlining your daily operations and creating an attractive brand, which will make consumers want to buy from your business and will...
Communications, the evolving consumer, and the new definition of retail
In order to capitalize on the moments that matter to consumers in the era of ubiquitous shopping, new research finds that retailers must be prepared to rethink what they do, become trusted advisors for their customers and curate truly meaningful consumer experiences....
Journalists on the move – Week of September 17
Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Associated Press: promotes Joe Danborn (@jdanborn) to Deputy News Director for newsgathering in the northeastern...
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