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How web design is changing digital marketing communications
Digital marketing is now the cornerstone of the industry. Across every field, digital marketing is employed in great numbers as every company now has at least one digital component. With every company having, at the very least, a website, the importance of digital...
Keep the customer satisfied—3 practical ways to impress a client
Business meetings are the perfect opportunity to meet your client, showcase your ideas and prove how your company can benefit theirs. However, a large part of your planning for the meeting should focus on how best to impress your client, as this will encourage them to...
New brand intimacy rankings see Apple lose top slot for first time—who’s the leader now?
Brand Intimacy is defined by marketing intimacy agency MBLM as the emotional science that measures the bonds we form with the brands we use and love—and the top intimate brands in the U.S. continue to significantly outperform the top brands in the Fortune 500 and...
Important branding steps you need to know to generate leads
The branding of your business is renowned by many to be one of the most important aspects of doing business. After all, this is how your customers and clients are going to see and judge your business, and first impressions count. Hand in hand with this, it’s important...
Amazon is the first stop for apparel—how can brand retailers capitalize?
The retail outlook for the year ahead is bright, with the National Retail Federation predicting growth of up to 4.4 percent for a total of more than $3.3 trillion in sales. For apparel brands, all eyes are on Amazon. With its two-day shipping, easy checkout and...
Data is now king—and it’s delivering big wins for mobile marketers
Industry analysts and market experts alike have predicted data would play a central role in mobile marketing during 2019. In an effort to better understand its impact, mobile growth marketing platform YouAppi reached out to more than 540 of the world's top in-house...
The Influencer Divide—why improving the marketer/influencer relationship is a must
Despite becoming a staple in today’s marketing mix, there is a divide between marketers and influencers holding back the true potential of influencer marketing, reveals new research from PR and comms firm Allison+Partners. The divide spans the spectrum from the length...
10 top PR lead generation ideas from successful entrepreneurs
Are your current lead generation ideas costly, hard to sustain and leading to a dead end? Then you should try some of the proven ideas thriving business owners and stakeholders in the PR industry use to generate profit. If you don’t get your lead generation strategies...
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