PR News

7 comms trends to help the C-suite bring authenticity to the digital age

Every brand and business is operating in an era of unprecedented technological innovation, and in the resulting digital haze, it can be quite a...

Is PR stress damaging your mental health? 3 case studies

Oct 23, 2019 | Analysis, Public Relations

There are more than enough pressures in life and in work—having to put on a brave face, feeling like you have to change the way you act around your coworkers, or making sacrifices between work and family commitments are just some of them. Everyone handles these...

3 top SEO tips to optimize your travel website

Oct 23, 2019 | Public Relations

In an industry where online business remains the key driver of growth, it’s more important than ever that travel agents and marketers have a great website to attract qualified search traffic. Search engine optimization (SEO) is the most important thing to know about...

Are you using customer profile analysis? These 3 easy steps can help you get started

Oct 22, 2019 | Public Relations

Modern consumers are well-informed with the easy availability of smartphones and internet connectivity—which has increased customer expectations and market competition, and has given rise to an abundance of data sets for companies across industries. In such a...

Employee apps boost internal comms—and brand consistency

Oct 22, 2019 | Analysis, Public Relations

The right digital tool will not only boost your branding, but will have invaluable use among your employees if they have an employee app. If you haven’t yet provided your employees with one, consider these benefits. RPM A couple of decades ago, “rpm” meant...

Military comms—current tech is lagging, putting missions at risk

Oct 22, 2019 | Public Relations

In an era of constant technological advances, the country’s defense agencies are falling short of battlefield expectations when it comes to military communications technologies, according to new research from Government Business Council (GBC), the research division...

Like it or not, everyone’s a spokesperson

Oct 22, 2019 | Public Relations

Even though your organization may have officially designated spokespeople, the truth is that anybody from your organization who speaks publicly—be it at an event, on the phone, or on a social media feed—is representing you. Organizations make significant investments...

Crappy CX meets the Coherence Economy—could it finally be a solution for brands?

Oct 21, 2019 | Public Relations

It’s a 21st century Achilles Heel for today’s companies, regardless of size, status or industry—and a problem that keeps getting worse. A whopping four out of five global consumers continue to receive disconnected experiences with brands and businesses—and according...

Journalists on the move – Week of October 21

Oct 21, 2019 | Media Moves

Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Associated Press: Tomoko Hosaka Mullaney (@AP) has left. New York Times: Nicole Hong (@nicole_hong) has been...

Inexpensive marketing strategies for those on a tight budget

Oct 21, 2019 | Analysis, Public Relations

Marketing ideas and strategies do not need to cost a lot of money to be effective. In business, when money is tight, many departments get their budgets slashed at the knees. Therefore, when times are rough or when business is going downhill, be prepared that you might...

ESG-fueled Impact Investing gaining steam with all age groups

Oct 21, 2019 | Public Relations

A study by global asset manager American Century Investments of U.S. and UK adults reveals broad appeal of "impact investing," e.g., financial investments designed to have a positive impact on society, while providing potential long-term returns. Whether it's an...