MCP Explained: What It Is And Why It Matters For PR Teams
PR pros are using AI more than ever. 66% of PR professionals now use it regularly, whether that is drafting a press release, summarizing a report, or preparing talking points for a briefing. The speed AI offers saves valuable time spent on routine tasks, but adoption...
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Crisis Comms & Media Monitoring
Transparency vs. litigation: Navigating PR when medical errors happen
When a medical error surfaces publicly, whether through a lawsuit filing, a state health department report, or a family speaking to local news, hospital communications teams face a genuine dilemma. Legal counsel typically advises limiting public statements to avoid...
AI crisis scenarios: What PR teams actually need ready before the next fake drops
The first time you deal with a convincing fake of your own executive, you learn something uncomfortable: the question isn't whether it's real. You know it isn't real. The question is how you prove that to eleven thousand people who already shared it, a reporter who's...
Crisis management in public relations: What actually holds up under pressure
Most PR advice is written for calm days. Calm days don't need advice. The real test of a communications function is the week nobody planned for. A product recall, a breach notification, a screenshot going around faster than legal can review a statement. What happens...
PR Tech & AI
What prediction markets are teaching PR pros about AI visibility
Kalshi and Polymarket moved more money in July 2026 than legal U.S. sportsbooks took in bets that month, according to a Pew Research Center analysis cited by CBS Sports. That is a big number for a category most PR professionals still file under "fintech curiosity"...
How to use AI in PR without diluting your brand
PR teams have moved past the question of whether to use AI and landed on a harder one: how much of it should show. Drafts, pitch angles, media lists and even crisis statements are increasingly AI-assisted, yet the brands doing this well rarely look any different from...
AI gives recommendations, not search results: How PR now owns discoverability
For 20 years, communicators have measured visibility by where a brand landed on the search results page. Now, that metric is becoming obsolete. A growing share of consumers no longer type a query into a search bar and scroll through 10 blue links. Instead, they ask an...
Content & Media Relations
What prediction markets are teaching PR pros about AI visibility
Kalshi and Polymarket moved more money in July 2026 than legal U.S. sportsbooks took in bets that month, according to a Pew Research Center analysis cited by CBS Sports. That is a big number for a category most PR professionals still file under "fintech curiosity"...
How to create content that builds trust and grows your online presence
For small business owners, a strong online presence can feel out of reach when posts look polished but don’t spark replies, clicks, or calls. The core challenge is consistency: without brand-consistent messaging, even frequent updates can read as noise and leave...
How to use AI in PR without diluting your brand
PR teams have moved past the question of whether to use AI and landed on a harder one: how much of it should show. Drafts, pitch angles, media lists and even crisis statements are increasingly AI-assisted, yet the brands doing this well rarely look any different from...