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5 failproof strategies to help today’s PR pros generate real results
Public relations is all about appealing to your audience. It’s no longer just about writing press releases and making phone calls to important people; it extends into the digital sphere and includes things like content marketing, social media management, and website...
Today’s workers are reluctant to admit they lack tech skills
The corporate world has shifted remarkably since COVID set it, and a greater on technology has proven to be a key differentiator in business success—and this trend is not likely to change in the post-COVID environment. This is just as true in marketing and...
2021 consumers value authenticity, loyalty and personalization—is your brand listening?
As consumers continue to adjust to the impacts of COVID, new research from data-driven CX management firm Merkle explores how the pandemic and other social, economic, and political events have catalyzed several fundamental pivots when it comes to how consumers...
3 digital marketing trends brands can’t ignore in 2021
In today’s marketing landscape, technology-based advertising changes fast, and consumer behaviors and interests have become hard to predict. To succeed, digital marketers and those who work in digital PR cannot rely on educated guesses anymore. They’ll have to stay...
New insights for marketers on post-COVID social advertising
Now more than ever, brands are seeking ways to stay relevant. Marketers must be prepared for every possible scenario as they face varying stages of reopening across regions, as well as a range of preferences from consumers. According to new survey research from social...
America’s changing brand buzz since COVID-19—who’s winning?
The COVID-19 pandemic has brought countless challenges to Americans over the past year. From the everyday issues of social distancing, sickness and childcare, to the financial issues of concern over jobs / personal finances and understanding the stimulus – the past...
The influence of online customer reviews is growing—is your brand generating good ones?
Marketers understand the incredible impact that online reviews can have on their business and on the ability to bring in new customers. However, the world has entered into uncharted territory as consumer behavior rapidly evolved due to the pandemic—which begs the...
4 ways COVID-19 changed B2B marketing—and how to capitalize
COVID-19 had a major impact on the global business landscape. Almost overnight, thousands of businesses had to adapt and adjust the way that they operate. This article will explore four ways that COVID-19 has changed B2B marketing. I’ll discuss some of the short-term...
PR infographics: How visual content can boost your comms efforts
A few years ago, One Click, an online eyewear retailer ran into a problem. One of their brands, Sunglass Warehouse went into a slump—its website traffic and revenue were hit. They needed to do things differently. One of the solutions they came up with was to create...
Brand loyalty in the digital age: How to create a brand that stands out from the crowd
Communicators are still figuring out the post-COVID consumer (hopefully, we’re almost there)—why they’re loyal to certain brands, how they think about these brands, and what leads them to change their brand loyalties. New research from digital marketing agency Boston...
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Golin promotes Jaimee Reggio to Managing Director, Golin U.S. Healthcare
Interpublic Group agency Golin announced the appointment of Jaimee Reggio to managing director of U.S. healthcare. Based in Golin’s headquarter market of Chicago, she officially started the newly created role last quarter. Reggio brings two decades of pharmaceutical...
APCO Worldwide launches ‘.Pomelo’—a full-service creative practice in MENA
APCO Worldwide has launched “.Pomelo,” a new full-service creative practice in the MENA region, as it continues to invest and bolster its market-leading advisory and advocacy capabilities. Operating from Jordan, the new practice has been launched to amplify the...
Subculture appointed as Agency of Record for new Swiss watch brand DecideAndAct
Subculture, a subsidiary of luxury global marketing agency Issa PR, has been appointed as Agency of Record for DecideAndAct (d&a) a new responsible, high-quality Swiss watch company. For the first time, a finely crafted Swiss timepiece that supports peace,...