PR News

Risk vs. reward—how to protect your brand reputation on social

How much dust should you kick up to get your client’s brand noticed on social media? Some marketers would argue a lot. We are in an age where people...

PRSA members’ sweeping ethics-reform proposals spearhead big changes

Jun 20, 2018 | Public Relations

In what’s likely the most unprecedented appeal for ethics reform in the 71-year history of the Public Relations Society of America—and at the urgent behest of PRSA Board of Ethics and Professional Standards leader James Lukaszewski, APR—two long-time members have...

How the workplace is changing in 2018—and how you can keep up

Jun 20, 2018 | Public Relations

The economy, technological innovations, and cultural shifts are changing work in 2018. For instance, the oldest members of Gen Z, born between 1995 and 2005, are graduating from college and stepping into the workplace for the first time this year. As the most diverse...

Fixing fake news—journalists and media platforms partner to regain trust

Jun 19, 2018 | Public Relations

Trust in traditional media has declined overall from 72 percent in 2016 to 50 percent this year, new research from PR and integrated creative network Ogilvy reveals. The firm’s survey of news media pros also found that an overwhelming majority of journalists (68...

Leverage it or lose it—top 5 uses for your next video

Jun 19, 2018 | Analysis, Public Relations

While social media might be the obvious choice as the go-to channel for video, video can and should be utilized more broadly to support other outbound communications efforts because we live in a visual world now. Forbes covered it and we’re living it—video content is...

What would famous historical figures Google if they were alive today?

Jun 19, 2018 | Marketing, Public Relations

If Albert Einstein, Cleopatra, Audrey Hepburn, Henry VIII, Napoleon, and Florence Nightingale woke up in 2018, what would they Google? Have you ever wondered what your favorite historical figures would be like if you met them in real life? What restaurants would they...

Nielsen finds quality journalism helps drive brand advertising engagement

Jun 18, 2018 | Public Relations

For some communicators, today’s political climate and other catastrophes can make the news space seem perilous to navigate. However, new Nielsen research finds that millions of consumers see tremendous value in staying informed and actively engage with news every...

Journalists on the move – Week of June 18

Jun 18, 2018 | Media Moves

Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @MEDIAlertUSA and @MEDIAlertCANADA News and Media Charlotte Observer: Rick Rothacker (@theobserver) has left for a comms position with Bank of...

Country Time’s “Legal Ade” proves to be perfect summertime PR

Jun 18, 2018 | Analysis, Public Relations

Lemonade stands have been a summertime rite of passage for American kids for generations. You’ve seen them: cardboard or plywood, hen-scratched sign offering a cup of cool lemonade for a quarter or so. Maybe you even had one growing up. If you have fond memories of...