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How to leverage brand tracking—and 5 metrics for measuring customer loyalty and retention
Nurturing your relationships with customers is a crucial part of the B2C business model. Your goal isn’t just to make a one-time sales deal, but to delight your customers with such a positive experience that it generates repeat business. On this page, we’ll explain...
Contact center CRM: 3 ways it boosts CX and enables sales
The satisfaction of your customers is the most important. Successful businesses understand that it's not just about the products or services offered, but about the overall experience. This is where Customer Relationship Management (CRM) becomes crucial, especially for...
Reimagining AI in 2024: Financial influence will reach a critical inflection point, as overall discord creates new areas of opportunity
2024 is poised to be a watershed year for the entire business world as AI will be further shaping all business operations, outcomes and futures. Most urgently, the influence of AI on financial performance will reach a critical inflection point for companies across all...
Leveraging visuals in media pitches: Tips and strategies for enhancing brand image through imagery
Gone are the days when text-based content and verbal communication were enough to promote healthy public relations. Now, the landscape of media pitches has witnessed a significant transformation. Modern communication strategies are incomplete without visual...
As B2B tech firms feel the economic sting in 2023, marketers face high pressure—and high expectations
B2B tech companies struggled under the weight of the economic downturn in 2023, new research from integrated comms agency 10Fold reveals—79 percent of the more than 450 marketing decision-makers in B2B tech companies who responded to a survey said they experienced a...
How to enhance your ecommerce website UI and UX design
"Design is not just what it looks like and feels like. Design is how it works.”—Steve Jobs In the competitive world of ecommerce, having a user-friendly website design is crucial for success. A well-designed user interface (UI) and seamless user experience (UX) can...
10 digital business predictions for 2024: With AI leading the charge, digitization becomes critical from operations to revenue to CX
The urgency for digitization is nothing new; it was well known that it was a sink-or-swim initiative even way back in the unautomated age. But what was urgent then is unforgivably critical now—with AI now infiltrated in every aspect of business, and technology as a...
6 things you should include in a rebranding press release
There can be many reasons why a company might choose to rebrand. It could follow an M&A process where a new identity could be preferred. You may want to reach a new audience, or you have dramatically changed the products and services you offer. Or it may simply be...
5 steps for conducting effective social media training for employees
If there’s one main place where people go to gather opinions about a company, it’s social media. With an estimated 4.9 billion social media users worldwide in 2023, there’s a huge audience just waiting to hear about you. Of course, having an official brand account...
Digital trust takes a front seat in 2024: Trend predictions for AI and cybersecurity, and the rise of the Chief Digital Trust Officer
After an unprecedented year of transformation in 2023, accompanied by consumer reluctance and skepticism, business leaders realize that earning trust will be tantamount to success in the year ahead, new analysis from digital security firm DigiCert reveals, along with...
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PRecious Communications Launches IMPACT Content & Digital Offerings, Appoints Pauline Yoong as PRecious IMPACT Lead
The launch of PRecious IMPACT marks a significant milestone for PRecious Communications, reinforcing its content, digital marketing, and social media capabilities to deliver measurable and impactful results. The agency appointed industry veteran Pauline Yoong to...
French/West/Vaughan Announces Personnel Changes, Establishes Office in Downtown Detroit
RALEIGH, N.C. (Dec. 6, 2023) — French/West/Vaughan (FWV), one of the nation’s largest independently held PR, advertising and digital media agencies, today announced it has promoted John Tews to senior vice president and general manager and has hired Erika Hoeft as...
Zapwater Communications Appointed North American Destination Marketing & Representation Agency of Record for Grenada Tourism Authority
MIAMI, Fla. – December 6, 2023 – Zapwater Communications, Inc., an award-winning integrated communications agency specializing in travel and lifestyle brands, announces it has been named North American public relations and destination marketing agency of record by...