PR News
by 
The future of app marketing PR: Trends shaping user engagement in 2024
In an era dominated by mobile technology, effective app marketing is more critical than ever. Public relations plays a pivotal role in shaping brand perception and driving user engagement. As we head into 2025, understanding the latest PR trends in app marketing is...
The PR edge: Turning email signatures into storytelling opportunities
For PR professionals wondering how to create an email signature that makes an impact, the answer lies in storytelling. While we obsess over press releases, media pitches, and social media campaigns, one powerful PR tool often sits quietly at the bottom of our emails,...
Comms tools: The ultimate guide to lead generation software in 2025
In today’s competitive business landscape, lead generation is more critical than ever. Businesses of all sizes are seeking ways to attract potential customers, nurture relationships, and ultimately convert leads into paying customers. As marketing strategies become...
Crisis communication in a 24/7 world: Managing reputational risks and proactively addressing challenges
Reputational risks can surface overnight, putting any brand in the spotlight for the wrong reasons. Without a solid crisis communication plan, a minor issue can quickly spiral out of control. Whether you’re putting out fires due to a product recall or a data breach,...
Overheard at Communications Week 2024: Trends for communicators
2024 marked the ten-year anniversary of Communications Week, an event I founded to provide communicators with a space to network, connect, and learn from each other. Back in 2014, our event theme was “media disruption”—a theme that has only grown in prominence over...
How SaaS is transforming PR and marketing strategies in the digital age
Traditional strategies that once relied heavily on print media, cold calls, and in-person networking have given way to digital approaches enabled through sophisticated tools. At the forefront of this transformation are SaaS platforms that offer a wide range of tools...
Comparative travel: How Japan and Korea’s cultures differ and blend—tips for travel PR
Traveling to Japan and Korea offers a fascinating look at how neighboring countries can share similarities yet maintain distinct cultural identities. From serene tea ceremonies in Kyoto to the electric buzz of Seoul’s K-pop scene, these two countries present a blend...
How Generative AI is changing content marketing and public relations
Generative AI is reshaping the landscape of content marketing and public relations by enabling more efficient workflows, personalizing customer experiences, and creating highly engaging content. For businesses and PR professionals, this technology offers exciting...
Identifying influencer fraud: How to detect and prevent fake followers in PR campaigns
Public relations is all about engaging with the public, media, and other key stakeholders. It aims to boost your brand reputation, promote customer engagement, and achieve overall business success. But in today's digital landscape, nothing beats working with social...
The beauty of PR: How small brands in the beauty industry can shine in a crowded market
In the ever-evolving beauty industry, small companies often face the daunting challenge of competing against established brands with substantial marketing budgets and a loyal customer base. However, the rise of social media, influencer marketing, and...
Get expert PR insights!
Subscribe to the Bulldog Reporter for the latest in PR.
THIS MONTH'S WEBINAR
2024 Trend Survey Results in Growth in Both Net Revenues & Profitability
New York, December 3, 2024- Nearly half (47.6%) of the 103 firms surveyed in the U.S. and Canada showed an increase in net revenues for the nine months ended September 30, 2024, measured against September 30, 2023. 35.9% reported a decrease and 16.5% report no...
The PHA Group Partners with AI and Blockchain-Powered Healthcare Innovator XRP Healthcare
The PHA Group has entered into an exciting new partnership with XRP Healthcare - a pharmaceutical and healthcare platform powered by blockchain technology and AI to transform healthcare access and affordability. PHA will be implementing a PR and comms strategy to...
The Boat Race Company appoints former Downing Street Director of Communications as non-executive director
Ex-BBC journalist and senior communications specialist to help shape PR & brand reputation strategy The Boat Race Company has appointed former Downing Street Director of Communications Guto Harri as a non-executive director with a remit to help shape the iconic...