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3 top PR strategies for the most effective media coverage
Through public relations, companies are able to build and then maintain a positive image with the public. At the heart of PR is effective communication and dialogue with both sides. That includes companies gaining more exposure to audiences through using various...
Health & hygiene ranks weak in brand intimacy during COVID
Even though the health & hygiene industry has increased its performance from a year ago, largely due to the increased demands for germ-killing products during the pandemic, it still ranked eighth out of the 10 industries studied in MBLM’s Brand Intimacy COVID...
CX pros want to invest in proactive messaging—what’s holding them back?
Even though 91 percent of consumers are loyal to brands that provide personalized experiences across the customer journey, nearly half (48 percent) of brands in a new survey say keeping experiences consistent and personalized across platforms, channels and devices is...
Half of consumers say a company’s website design is crucial to their opinion of that brand
Today’s brand and business marketers need to take advantage of every opportunity they can find to differentiate their shops and engage their target customers from every reputational angle, and new research from digital and creative agencies directory Top Design Firms...
COVID has magnified the importance of purpose and brand identity—is PR ready?
On April 14, full page ads in The New York Times, The Wall Street Journal and the Washington Post declared: “We Stand for Democracy.” Signed by 107 CEOs of publicly traded corporations, the statement itself was essentially a generic endorsement of the right for all...
In a ‘feel-better’ economy, retail posed for fastest growth since 1980s
As consumers get vaccinated and begin to feel more relaxed about getting out to stores, coupled with more businesses reopening and bringing employees back to work, the U.S. economy is on firm footing and could see its fastest growth in more than three decades,...
6 ways to take advantage of podcasting as a growing PR platform
Branding is the primary goal for public relations. Every company out there is looking to build relationships and trust with new audiences every day. They also look to strengthen these relationships by constantly reaching out to the audiences on various platforms....
Press Moves – Week of May 10
Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News Media Daily Beast: Andrew M. Boryga (@borywrites) has joined as Justice Reporter, based in Miami. Los Angeles Times: Robert...
ICYMI: Bulldog’s Top 10 most popular posts in April
Happy Spring! As the world starts to approach some semblance of normal (but with still a ways to go), our Bulldog coverage is keeping pace and beginning to turn focus back to the everyday issues and concerns of doing PR, and this is reflected in our Top 10 posts from...
5 failproof strategies to help today’s PR pros generate real results
Public relations is all about appealing to your audience. It’s no longer just about writing press releases and making phone calls to important people; it extends into the digital sphere and includes things like content marketing, social media management, and website...
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THIS MONTH’S WEBINAR
Public Relations Global Network elects Alexandra Diniță as President
The Public Relations Global Network (PRGN) announced the slate of new officers for one of the world’s largest networks of independent PR and communications agencies. The appointments were announced during PRGN’s recent bi-annual Spring member conference, held...
New Vericast study explores how deals play a role in return to pre-pandemic activities
Vericast, a leading marketing solutions company that delivers actionable insights and operational expertise at scale—in concert with its newly branded leading direct mail package Save that reaches over 75 million households nearly every week— recently announced...
PRSA Silicon Valley raises $50,000, more than doubles diversity scholarship fundraising goal in 48 hours
PRSA Silicon Valley, part of the nation's largest professional organization serving the public relations and communications community, raised $50,000 for a new diversity and multicultural scholarship—more than doubling its $20,000 fundraising goal in less than two...