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Why AI and marketing automation is the future of content creation
Many companies are already taking advantage of AI and automation. These tools streamline workflows, resulting in greater efficiency. AI chatbots, for example, are helping with customer service. AI recruiting tools help with talent management. Hiring processes are more...
How marketers are driving in-store sales as pandemic restrictions ease
The post-COVID consumer is still a mystery to marketers—there’s very little data on the just-emerging attitudes and behaviors of shoppers in the “new normal.” New research from geofencing marketing solutions firm Reveal Mobile is an early attempt to explore how...
PR positioning: 5 ways to appeal to the disability market
About one in five people in the U.S. have a disability. Companies can do well if they target their marketing and public relations efforts to this growing market. Some ways to do this are highlighted below, and there are options to improve and enhance your public...
Despite the challenges of COVID, PR agencies report stronger profitability than in 2019
The walls came tumbling down for all sectors of business in 2020, but many PR agencies managed to buck the trend, according to PR professionals responding to the latest benchmarking survey conducted by Gould+Partners. The new data shows U.S. PR agency profitability...
5 blogging SEO tips to help increase your readership
Blogs aren’t going out of style anytime soon, despite what the internet would have you believe. While social media platforms like Instagram and content formats like video are soaring, blogs are still an effective content marketing and communication medium. Recent...
Consumers want companies publicly committed to green practices
While most Americans have never heard of the term "ESG," but according to a recent survey from multi-national manufacturing and service companies network SK Group, the majority of U.S. adults say they want to work for a company that places a priority on...
10 social media statistics that will blow your mind
Social media platforms have significantly evolved through the years. During their early stages, sites like Facebook and Twitter were mainly used to stay in touch with friends and family online. But with mainstream adoption, more people started to see commercial...
Are Americans fed up with Big Tech? New survey reveals 86% don’t trust the industry giants
Big Tech is in big trouble, at least from a reputational standpoint—the more we find out about the inner workings of the industry, the more skeptical we become. And new survey research conducted by The Kim Komando Show, one of the country’s most popular weekend radio...
Looking back on crises and responses in the midst of the pandemic
The last fifteen months have been difficult around the globe due to the pandemic. When the World Health Organization first announced that the virus has spread to multiple countries, many of them announced the closing down of locations where people tend to gather in...
Is traditional TV advertising dying—or a driver of dramatic business growth?
These days, everyone’s obsessed with digital, especially when it comes to advertising. As a result, there’s no shortage of people declaring traditional TV to be dead and gone. But if traditional TV is truly dead, why did advertisers spend more than $70 billion on the...
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THIS MONTH’S WEBINAR
Duffy & Shanley Earns 10 Awards at the 53rd Bell Ringer Awards Ceremony
Duffy & Shanley, a creative, collaborative, integrated communications agency, was presented with ten awards at the 53rd Annual Bell Ringer Awards Gala, celebrated virtually on Thursday, June 10. Hosted by the PR Club, the region’s leading communications trade...
The Castle Group wins Greater Boston Chamber of Commerce Small Business of the Year Award
The Castle Group, a Boston-based public relations, event management and marketing firm celebrating its 25th year in business, has been named the 2021 Greater Boston Chamber of Commerce Small Business of the Year Champion, which celebrates a successful small business...
New book from Lippe Taylor Group CEO Paul Dyer addresses the failures of advertising and new methods of engaging audiences
Friction Fatigue, a newly released book by Paul Dyer, CEO of Lippe Taylor Group, shows you why advertising is broken, how marketing and media are being consumerized, and what you can do to keep consumer interest. From Michael Bloomberg’s doomed presidential bid to the...