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6 tools for optimizing your content for SEO and better rankings
Search engines don't just find our content and think it's great, no matter how much we'd like that to happen. Your content needs to be optimized so that both people and search engines can find it. With the right content optimization tools and an organized strategy,...
How to create an amazing press or media kit—9 essentials to include
It’s a business owner’s dream for a large publication to feature them in a news story. After all, who doesn’t want high-profile press? This earned media can help bring more exposure and traffic to your brand. Plus, you get to build trust with your audience and build a...
OpenAI’s Quiet Power Play: How Strategic Silence Countered DeepSeek’s Hype
In the world of artificial intelligence, OpenAI's dominance seemed unshakeable, with ChatGPT as a well-established household name. That is, until DeepSeek burst onto the scene. Within days, this free and open-source competitor generated massive excitement across...
The art of storytelling in travel PR: These 3 case studies show how great campaigns transport us to new destinations
Travel public relations agencies have always been about more than just selling vacations. It’s about creating immersive experiences, weaving compelling narratives, and transporting audiences to faraway places through the power of storytelling. The best PR campaigns...
The DeepSeek News Hype Cycle: Harnessing Viral Moments to Benefit Your Brand
One day, your brand experiences a sudden surge in media coverage. Perhaps the story has significant political or economic implications, or it poses a major disruption to your industry. For some brands, this moment marks a sharp increase in their usual media presence....
Building employee engagement through strategic PR and marketing
The relationship between companies and their employees has fundamentally shifted in recent years. Workers now seek more than just a paycheck—they want purpose, connection, and a sense that their contributions matter. PR and digital marketing teams play an instrumental...
Brand equity measurement: Metrics and best practices for strengthening media campaigns
Brand equity is more than just a buzzword—it’s a key driver of competitive advantage. Yet many PR professionals face challenges when it comes to quantifying and leveraging brand equity for campaign success. Without accurate measurement, even the most creative...
Did DeepSeek Bypass U.S. Sanctions? A Media Analysis of the AI Chip Debate
DeepSeek, a Chinese AI firm, has ignited intense speculation over the chips used to train its models. The key question: Did DeepSeek stay within legal boundaries, or did it acquire restricted Nvidia chips through unofficial channels? This debate is about more than...
Competitive gap analysis: Why you need it—and 6 steps to conducting one
Competitive gap analysis is a valuable process for businesses aiming to stay ahead in the market. It involves comparing your company’s performance across key areas—such as products, pricing, and customer experience—against your competitors’. In this guide, we’ll...
Managing complex PR workflows: Tools and strategies for success
Does using the right tools make PR workflows less complex? The answer goes beyond just technology. Effective PR depends on having a solid strategy, including understanding your audience and aligning your messages. While tools can help manage tasks and operations, they...
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Mower promotes three employee-owners to kick off a new year of agency growth
NEW YORK—Mower, one of the country’s top independent and 100% employee-owned marketing, advertising and public relations agencies, has promoted three professionals that exemplify the firm’s guiding principle of ‘acting like an owner.’ These promotions signal a strong...
Method Communications Names Fast Company Editor Lydia Dishman as VP of Content Strategy
Award-winning journalist and editor joins agency's growing team of former Tier 1 media professionals SALT LAKE CITY, February 5, 2025 -- Method Communications today announced the addition of veteran journalist and editor Lydia Dishman as VP of Content Strategy....
Impact of US TikTok Ban on Creator Content Production and Audience Engagement Revealed in New Billion Dollar Boy Data
Following the US TikTok ban on 19th January, leading global creator agency, Billion Dollar Boy, tracked the output of more than 10,000 content creators and audience engagement rates across TikTok, Instagram Reels and YouTube Shorts. Our research found variances in the...