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Is trust the solution to ‘dirty data?’ New study explores quality metrics for data research
These days, data overload presents challenges more sinister than wasted time and resources—poor data quality can be a big obstacle to a brand or business’s trust-building capability with consumers. Blockchain-powered ethical data marketplace Measure Protocol explores...
Powered by Amazon, retail ranks high in brand intimacy
Catalyzed by the spike in e-commerce during COVID, the retail industry retained its 2019 spot and ranked fourth out of the 15 industries studied in theBrand Intimacy 2020 Study, the largest study of brands based on emotions from intimacy marketing firm MBLM...
How ‘intrapreneurs’ create and launch new corporate biz solutions
There are no “normal” workdays anymore thanks to COVID-19, disrupted supply chains, newly emerged customers, and vanished historical customers. Businesses, employees, customers, and suppliers are in a daily struggle to adapt, to adjust, and to continue to have their...
COVID outlook, optimism and preferences vary greatly across generations and geographies
People across the globe remain highly concerned about the impact of the COVID-19 pandemic on their daily lives, but there are clear differences in outlook across age groups and countries, according to the most recent findings of an ongoing IBM Institute for Business...
3 timely tips for future-proofing your business
Future-proofing your business is just as important as finding the right team members and advertising platforms. In a world still reeling from the impact of the coronavirus pandemic, future-proofing a business has developed new meaning. While it’s still vital to stay...
Analyzing the pros and cons of the Zoom platform
With most people working from home due to the coronavirus pandemic, video conferencing software and webinar tools have become extremely popular in 2020. Zoom, WebEx, WebinarJam, Skype, and GoToMeeting are some of the popular platforms that host video calls, allow...
The new COVID consumer emerges: Two-thirds are returning to non-essential in-store shopping
Even though COVID case numbers aren’t really getting any better, a majority of consumers are now willing to go back to stores, as long as they (and their fellow shoppers) take the right precautions (wearing masks, social distancing, etc.). Indeed, new research from...
Why professional networking is critical now—and the best sites for doing it
With very few in-person meetings since March, COVID-19 has made building rapport more difficult than ever. No face-to-face meetings, events, or conferences to attend. No hands to shake. To some extent, what connects us as humans has been lost. And many in comms and PR...
Why brand ‘clarity’ is more important than ‘originality’ for QSR eateries
New research from national marketing agency Zion & Zion continues to deepen the understanding of quick service restaurant (QSR) brand personality measurement. In the firm’s latest study, both confirmatory factor analysis (CFA) and multiple regression analysis are...
Starting a PR business—6 tips to hit the ground running
Working in public relations can be a varied, fast-paced, and fascinating career, but being employed within an agency is a very different experience compared to starting a business from scratch. The digital marketing revolution has only increased the demand for...
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Affect appoints seasoned PR executive, Jen Dobrzelecki, as Senior Vice President
Affect, a public relations agency specializing in technology, healthcare and professional services, announced the appointment of Jen Dobrzelecki as Senior Vice President. Reporting to Sandra Fathi, president and founder of Affect, Dobrzelecki brings over 20 years of...
G&S appoints Nicholas Love to Vice President of Digital Marketing
G&S, a business communications agency that helps innovative companies change the world, announces the appointment of Nicholas Love to Vice President of Digital Marketing. The move is part of the agency's broader digital-first strategy, following its rebrand in May...
APCO Worldwide commits to “Day On” for U.S. election days, joins “Time to Vote” initiative
With the 2020 U.S. elections projected to be one of the most historically significant political moments in recent American history, APCO Worldwide commits to nonpartisan actions throughout the election season to advance informed, purposeful civic participation during...