Your CMO can’t define AEO, LLMO, or AI visibility. That’s a board-level problem.
The marketing vocabulary has reset three times in 25 years. Digital. Social. Now AI. The first two resets gave CMOs a decade to get fluent. This one is giving them eighteen months. I run a communications firm. We brief a lot of CMOs. In the last six months, here is...
Latest Posts
Daily PR Insights & News
Bulldog Reporter
Join a growing community of 25000+ comms pros that trust
Agility’s award-winning Bulldog Reporter newsletter for expert PR
commentary and news
Crisis Comms & Media Monitoring
The rise of AI-powered media monitoring: How PR teams turn data into strategic insights
The media landscape has evolved rapidly as digital platforms, social networks, and online publications continue to expand the speed and scale of information sharing. In the past, media monitoring mainly focused on tracking brand mentions across newspapers, television...
The marketing fallout of product recalls and how to contain it
When a Recall Becomes a Marketing Crisis A product recall is not just a safety or operational issue. It is a marketing crisis that reshapes how a brand is perceived in real time. The fallout begins the moment information becomes public, and in many cases, the...
When products fail: How strategic communication protects brand trust during recalls
The First Response Defines the Outcome When a product recall occurs, the initial communication response determines whether a company preserves trust or accelerates reputational damage. In the context of modern marketing and PR, speed alone is not enough. Clarity,...
PR Tech & AI
Earned Media Just Became the Most Underpriced Asset in Marketing. The Numbers Are Now Decisive.
A research finding I want every marketing leader to consider. 85.5 percent of AI citations reference earned media sources — not brand-owned websites. The number comes from recent industry analysis of more than one million AI prompts. The University of Toronto puts...
How AI search summaries are quietly reshaping brand authority online
Search has evolved beyond a simple gateway to websites and now functions as a direct answer hub. Thanks to AI-powered search overviews, users obtain summarized insights, suggestions, and brand comparisons within the results page without clicking any link. This change...
The media list is wrong. The AI engines just proved it.
The PR industry's operating system is the media list. Every account team runs one. Every measurement framework anchors to placements earned inside it. The list is wrong. The Trade Press AI Index 2026 audited 680 million AI citations across nine industries and five...
Content & Media Relations
Earned Media Just Became the Most Underpriced Asset in Marketing. The Numbers Are Now Decisive.
A research finding I want every marketing leader to consider. 85.5 percent of AI citations reference earned media sources — not brand-owned websites. The number comes from recent industry analysis of more than one million AI prompts. The University of Toronto puts...
How AI search summaries are quietly reshaping brand authority online
Search has evolved beyond a simple gateway to websites and now functions as a direct answer hub. Thanks to AI-powered search overviews, users obtain summarized insights, suggestions, and brand comparisons within the results page without clicking any link. This change...
The media list is wrong. The AI engines just proved it.
The PR industry's operating system is the media list. Every account team runs one. Every measurement framework anchors to placements earned inside it. The list is wrong. The Trade Press AI Index 2026 audited 680 million AI citations across nine industries and five...