The evolution of SEO: Why backlinks could be a thing of the past
Search engine optimization is often defined as a long-term strategy, with small dynamic changes throughout. As the classic idiom goes, slow and steady wins the race. This is the right approach for a savvy marketer’s game. SEO, by nature, is a discipline that is always...
3 new dimensions defining today’s employee relations
In virtually every industry, the relationship between employers and employees has shifted significantly due to the major transformation in the way people work, and how organizations are thinking about the future, according to new research from Gartner. Today’s new...
5 ways to help ensure your company culture matches your mission
Walk the talk! No one likes hypocrites, including companies that proudly state what they stand for, yet don't seem to demonstrate that in their behaviors or workplace culture. It's even more difficult if you happen to work at a place where this mission-culture...
4 ways to help your PR team work better from home
The requirement for teams to work from home has been something that businesses across the world have been getting used to since the beginning of 2020. Now your team will be slick operators—using conference calling on their laptops like pros, and using the cloud to...
Journalists on the move – Week of October 26
Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Maryland Daily Record: Johanna Alonso (@jolonso_) has joined as Business Reporter. New York Times: Michael Cooper...
The 2020 holiday ‘couch’ shopper: Amazon will win big, but you can too—if you’re ready
The lion’s share of holiday shopping during this unique season looks more and more like it will happen online. This of course means a majority (52 percent) of U.S. shoppers plan to start their online shopping via Amazon this holiday season, according to new research...
8 tactical ways to use email campaigns for PR
Public relations has a direct impact on your brand visibility and how people relate to you. If public relations is directly proportional to brand awareness, email marketing also influences the reach of your brand. In other words, PR and email marketing can work in a...
4 essential branding tips for hospitality marketers
Whether someone is traveling for business or leisure purposes, choosing which hotel to stay in is top of the priority list. They will consider several factors when making their decision including the price and the location, but another key point of comparison is the...
Investor relations in focus: ESG adoption rises, COVID impacts how investors look at social factors
As environmental and societal issues such as corporate purpose and sustainability rise to the forefront as major C-suite issues, new research from RBC Global Asset Management (RBC), the asset management division of Royal Bank of Canada, reveals the adoption of...
Expanding your business? Tips for revisiting your reputation management strategy
Expanding your business requires long-term, intense commitment. Not only are you committing to more work, but you’re also committing to take on more debt, more risk, and higher expenses. You’re also expanding your reach in your industry, which puts you at risk for...
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Hill+Knowlton Strategies bolsters employee engagement capability in U.S. with SVP hire
Hill+Knowlton Strategies (H+K), one of the world’s leading public relations firms, has appointed Greg Carlisle as Senior Vice President, Change Communication and Employee Engagement. As a member of the U.S. Corporate Affairs Practice, Carlisle will work across all H+K...
Fred & Farid and JCDecaux launch uplifting #WeKeepGoing campaign in U.S.
JCDecaux, known for its unique and innovative OOH media, has partnered with the global creative boutique FRED & FARID to develop a campaign using its Digital Street Furniture programs in four major U.S cities: New York, Los Angeles, Chicago and Boston. The...
LDPR tapped for the launch of personal online wellness hub MyLifeWell
LDPR, a leading travel and lifestyle PR firm, has been appointed the public relations agency of record for new online wellness platform, MyLifeWell. Arriving at the perfect time in a year complete with anxiety from a global pandemic, rampant wildfires, and an...
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