Why referral marketing should be part of every modern PR strategy
PR runs on credibility. It always has. The whole discipline exists because a third-party stamp of approval carries more weight than anything a brand says about itself. But one thing keeps bothering me about how most teams operate: they pitch, they place, they measure...
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Crisis Comms & Media Monitoring
How brands can maintain trust and credibility during an online crisis
Brand reputation crises once moved slowly enough for companies to contain public criticism before it reached wider audiences. Traditional media cycles created delays between an incident, public reaction, and large-scale coverage. Today, digital platforms operate very...
Using AI to monitor reputation risks in high-stakes industries
Reputation risk isn't abstract. It's the gut punch that hits when a headline breaks, when a thread goes viral, or when a regulator posts an enforcement action. In finance, healthcare, tech, and other high-stakes industries, the window between a small spark and a...
The rise of AI-powered media monitoring: How PR teams turn data into strategic insights
The media landscape has evolved rapidly as digital platforms, social networks, and online publications continue to expand the speed and scale of information sharing. In the past, media monitoring mainly focused on tracking brand mentions across newspapers, television...
PR Tech & AI
PR has always been System 2 work. AI is making it System 1.
Jessie Chambers is a travel writer with bylines across the British national press. Her face is AI-generated. Her articles are AI-generated. Her employer, the company Global Work and Travel, told Press Gazette in February 2026 that she does not exist. The...
Wikipedia now accounts for nearly half of ChatGPT’s top citations—many brands are getting the work catastrophically wrong
There is one fact every CMO should commit to memory in 2026. Wikipedia accounts for 47.9 percent of ChatGPT's top-cited sources for factual queries. For most factual questions about a brand, a founder, a product, or a category, Wikipedia presence is not a factor in...
The AI-to-AI funnel: How to succeed when your pitch is read by an algorithm, not a journalist
Every morning, thousands of public relations professionals click "send" on their carefully crafted media pitches, visualizing a reporter sitting at their desk, sipping coffee, and reading their clever subject line. That visualization is rapidly becoming a relic of the...
Content & Media Relations
How spot illustrations enhance visual storytelling in marketing and public relations
Struggling to grab attention with your marketing or PR content? Spot illustrations can make your message clearer and more engaging. This post will show you how these visuals simplify ideas, boost brand identity, and improve reader connection. Keep reading to discover...
PR has always been System 2 work. AI is making it System 1.
Jessie Chambers is a travel writer with bylines across the British national press. Her face is AI-generated. Her articles are AI-generated. Her employer, the company Global Work and Travel, told Press Gazette in February 2026 that she does not exist. The...
Press release format breakdown: What journalists want in 2026
The press release format still exists for one reason: journalists need something they can use quickly without having to fix it. That’s it. Not storytelling. Not brand voice. Not a clever narrative arc. Speed and usability win. Every time. In 2026, the gap between a...