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4 tips for using research to make headlines at Christmas
It’s that time of year—Christmas is at the forefront of everyone’s mind. Amidst the Brexit saga and Donald Trump, everyone is in desperate need of some light-hearted stories. Fun research is a great way to bring a story to life—not only does it create relevant content...
Top business risks in 2019—digital readiness dominates concerns
Looking to the year ahead, boards and C-suite leaders across the globe are most concerned about their company's ability to transform its operations and infrastructure to successfully compete with organizations that are "born digital,” new research from global...
How location tracking affects mobile apps—a Pokémon Go case study
New data from business news and how-to website The Manifest offers insight into how Pokémon Go has changed the way people interact with location tracking apps—and the potential privacy and safety risks users have while playing. Most Pokémon Go users encounter...
Why we buy from brands that take a stand we care about—and ditch those that don’t
Yes, we know today’s consumers like to support brands and businesses that actively take a stand for cultural and societal causes they also personally value, but now new research from Accenture suggests those same consumers will abandon brands that take the opposite...
The most important media relations skill for 2019? Empathy
Even before they were being branded enemies of the people and being mailed pipe bombs, these were tough times for members of the media. Long-term business-model challenges have continued to shrink newsrooms and resources, while the divisive political environment has...
Is Amazon shifting toward ‘pay-to-play’—and what does it means for brands?
A new study from marketplace ad firm Quartile suggests that Amazon's focus on sponsored placements is transforming the ecommerce platform into a “pay to play” arena where brands must advertise to stand out in a competitive market. Quartile conducted its 5-day study...
Content amplification—driving social ROI through visual storytelling
In order to amplify the impact of PR and marketing content, both earned and owned, in today’s consumption ecosystem, communicators need to focus more on grabbing the attention of their audiences on social media—and this begins with including more visual and multimedia...
The most common mistakes we make in marketing planning
Great marketing requires a great plan. If you make fundamental mistakes in creating that plan, everything going forward is going to be flawed. Does this mean that things are doomed to failure? No, but shouldn’t your sights be set a bit higher? You’ll spend significant...
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