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7 actionable social video stats that will influence your social marketing strategy
When it comes to planning your social marketing strategy, social videos are one of the most crucial pieces of the puzzle. The thing is, though, that understanding that videos are important for your campaign is only half the battle. Ask any video production company...
How are brands responding to the acceleration of e-commerce? Sadly, not with better CX
With all the focus on the “journey” and the “experience” in brand and retail marketing these days, you’d think that communicators would be zeroing in on some substantial strategy for delivering better CX. But consumers sure don’t think this is happening, and according...
3 media relations best practices for healthcare PR pros
Having a successful healthcare public relations strategy means balancing both traditional marketing efforts as well as digital marketing and PR strategies. Gone are the days when PR only amounted to sending out press releases to media outlets. These days it’s a lot...
New study offers clearer picture of critical holiday shopping season—will your brand thrive?
As brand marketers anxiously bite their nails fretting over the 2021 holiday shopping forecast, new large-scale research from PowerReviews sheds new light on consumers’ plans for this critical season—and contrasts this year's consumer sentiment with its survey results...
Why healthcare PR agencies should require the COVID-19 vaccine
Requiring my team at MediaSource, a public relations agency that works mainly in health care, to get vaccinated against COVID-19 was the right thing to do. That’s why I mandated that my team get the shot a full month before President Biden announced his vaccine...
Which media & entertainment brands lead in COVID brand intimacy?
Brands that made effective emotional connections with consumers during COVID saw the most success and growth during the period, according to the 2021 Brand Intimacy COVID Study from marketing intimacy agency MBLM (pronounced Emblem). In fact, the media &...
4 tips for making a stellar PR and marketing resume
When you have experience working in public relations and marketing, you need to be strategic when creating your resume. On one hand, your skills are easily transferable between positions, and your accomplishments in both departments can be relevant to a potential...
Are you a CX Champion? How customer experience maturity leads to resilience and growth
“Experience” in brand marketing is tantamount to “location” in real estate—it’s the three most important words. According to new research released by Zendesk, in partnership with Enterprise Strategy Group (ESG), companies that have continued to invest in their...
The ‘E’ in E-commerce now stands for ‘Experiential’—here’s why
Clicks and bricks. Omnichannel. Immersive retailing. Online shopping. No matter what you call it, e-commerce is here to stay, and it is lucrative. According to the 2021 Adobe Digital Economy Index, e-commerce in the United States grew by $183 billion during the 2020...
Navigating negative public comments about Amazon’s new mobile assistant
At the end of September, Amazon made an announcement for a brand new product, which is supposed to make the company’s home assistant moveable, by putting it on wheels, called Astro. The company had been rumored that it would be introducing a home assistant robot for a...
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Benjamin F. Wilson, Environmental Justice Leader, Joins APCO Worldwide’s Board of Directors
Benjamin F. Wilson, renowned environmental justice advocate and chairman of Beveridge & Diamond—the largest and first national environmental law firm in the United States—joined APCO Worldwide’s board of directors, Founder and Executive Chairman Margery Kraus...
PRSSA and the Lymphoma Research Foundation Partner for the 2022 Bateman Case Study Competition
PRSSA, the foremost organization for students interested in the public relations and communications fields, announced the Lymphoma Research Foundation (LRF) as the client of the 2022 Bateman Case Study Competition. The Lymphoma Research Foundation is the nation’s...
Peppercomm Introduces Laughing Matters Council to Help Businesses Harness the Power of Humor
Peppercomm, a leading strategic communications and marketing agency, announced the launch of its new strategic advisory council of trusted experts in humor. The Laughing Matters Council brings together distinguished industry leaders with an eye for workplace culture...