PR News
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5 reasons to include user-generated content in promotional campaigns
Any content that’s created by the target audience of a company instead of the company itself is called user-generated content. Companies often use and share user-generated content on their own social media accounts, websites, digital PR or other marketing platforms....
How PR can help your family business compete with larger companies
Regardless of what kind of small business you are running from home, PR can help throw the focus of potential customers your way and level the playing field between you and the larger competitors which your business has. PR covers many different aspects, but one which...
Podcast listeners are the fastest-growing media audience, but demographics are shifting
The pandemic may have brought much of the world to a screeching halt, but did not slow podcasting down—and new research from podcast production and monetization firm Stitcher offers a comprehensive look at who and where these listeners are, behavioral patterns, trends...
Top post-COVID shifts of virtual and hybrid conventions, corporate events, trade shows and meetings
The big question on everybody’s minds these days is what the future holds for virtual events and meetings. Were they a flash-in-the-pan to help event organizers and businesses survive the past year-and-a-half, or are they a viable tool for communicators in the brave...
How to optimize marketing-related data in the ‘data lake’
New research from market research analysis firm Infotools outlines powerful ways for businesses to get the most out of marketing-related data stored in a data lake, including high-value primary research data. The firm’s new study, Survey data, Meet Data Lake. Data...
Protecting your business by mastering your finances
Creating a business of your own can be incredibly rewarding if you play your cards right. A more universal truth about starting a company is that it’s often very stressful. There will be many factors that need to be taken into account and appropriately addressed for...
Influencer marketing commandeers budget, but ROI tracking and measurement is way behind
Buoyed by accounts of trustworthy follower relationships and high return on investment, PR and marketing pros are increasingly turning to influencer marketing for their brands and clients, but many are operating purely on trust in the industry’s reliability without...
Your complete guide to setting up a social media marketing funnel
Many businesses use social media as their primary marketing channel. Today, it's a given that your ideal consumer is somewhere on social media, waiting for you to find them. You want to reach out to this audience, engage with them, and persuade them to buy or test...
8 effective tips for mobile app marketing success
So, you have built your app and it's ready to launch—what an exciting time! The research has been done, competitor analysis completed, and investment gained. It is time to start dialing down on the marketing strategy and taking counsel from your team of experienced...
Back-to-school is back in business: Retailers prepare for spending to hit highest levels in years
The vaccine rollout and subsequent reduction in COVID-19 cases is giving parents and students hope for a return to normalcy this fall—and retailers are ready to bask in that enlightenment, new research from Deloitte reveals. The overall outlook heading into the school...
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THIS MONTH'S WEBINAR
Lineup of Inspiring Female Digital Entrepreneurs to Provide Tools for Success in Third Annual ‘Think in Color’ Summit from Thinkific
Thinkific Labs Inc., a leading platform for creating, marketing, and selling online courses, today announced the launch of the third annual Think in Color Summit. Thinkific’s annual speaker and workshop series is aimed at driving forward diversity and inclusion in...
PRSA Launches New Search Tool, Powered by CommunicationsMatch™, To Help Users Connect with Agencies, Professionals and Service Providers
PRSA has launched a new search tool on the organization’s website to help users identify and shortlist public relations and communications agencies, professionals, and service providers with the expertise that matches their needs. Powered by CommunicationsMatch™, an...
Mailmodo Raises US $2M in Seed Funding to Disrupt Email Marketing as We Know It
Mailmodo, a no-code email marketing platform helping marketers create app-like experiences within emails, announced US $2M in funding led by Sequoia Capital India’s Surge, Y Combinator and existing investors. The start-up’s mission is to help businesses get better...