5 psychological triggers that make media pitches irresistible
You spent weeks crafting the 'best' media pitches, subscribing to email marketing tools, and sending them to tons of journalists who can help build coverage for your product or event. But hours and days after, crickets. Only a few got back, and it was to decline your...
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Crisis Comms & Media Monitoring
How AI is transforming media monitoring: The future of real-time insights, crisis management, and brand tracking is here
Imagine that throughout the night, AI is analyzing millions of videos, tweets, and news articles, giving you an almost complete understanding of how consumers view your brand before you even bide time sipping coffee. Real-time insights that are lightning fast...
A guide to crisis communication for upholding mental health privacy
In today's fast-paced, mind-bogglingly interconnected world, effective communication must be considered of paramount importance across all industries, and the healthcare sector is no exception. Crisis situations can strike from seemingly nowhere at any time, and how...
The most controversial ads and their impacts
The Double-Edged Sword of Advertising Controversy Modern advertising often walks a fine line between capturing attention and courting disaster. A campaign that’s bold and edgy can go viral and spark cultural conversation, or it can backfire spectacularly. Sydney...
PR Tech & AI
Dealing with AI backlash—how to build trust with ethical use
The AI boom was inevitable, but the backlash over its use in digital marketing was just as fierce. Brands racing to leverage artificial intelligence for content creation, customer service, and design often find themselves dodging criticism from consumers, creators,...
How AI Is redefining media relations and crisis management
In an era where news travels at the speed of a tweet and a brand’s reputation can change within hours, the role of artificial intelligence has become indispensable in public relations. For years, PR professionals have relied on intuition, experience, and relationship...
Can AI write better press releases than you? How PR tools boost SEO—and where human expertise remains key
Nobody could have predicted a few years ago that a digital assistant would influence how the world hears your narrative. However, now we have brands utilizing algorithms to craft headlines that reach millions of people, while public relations teams use AI technologies...
Content & Media Relations
7 tips for communicators to refresh old posts using AI tools
Only fresh content wins attention. That is true, but not complete! If you keep your posts updated and do not let them lose their relevance, then they are more likely to rank than even newer content. In fact, a study by Ahrefs found that nearly 72.9% of top-ranking...
Methods for converting media coverage into long-term search equity
Media mentions, impressions and coverage is nothing new when it comes to measuring public relations effectiveness—however, they are usually just a piece of the puzzle. A headline in a major outlet may make them popular for a moment, but then what do you do once the...
Hero content—what it is and how it’s driving agencies’ content marketing
Today’s audiences are bombarded with content everywhere they look, whether they’re scrolling through social media posts, checking email, watching videos, or reading news. For agencies, this means breaking through the noise is harder than ever. You need something big...