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10 tips for growing 10x ROI on your Instagram marketing
Do you want to get a much better ROI on your Instagram marketing efforts? Instagram can be a fantastic PR tool and a great way to connect with customers—but it can also end up being a huge time sink. These tips are designed to help you get 10x ROI (or more!) on your...
6 clever ways a PR team can promote sales
No matter the line of work, an increase in sales is a driving point behind most departments. While many people think that public relations simply handles press releases, this division has a strong ability to influence sales. Below are six ways that your PR department...
3 reasons why climate change should be a priority for corporate communications
Communicators have their hands full when it comes to helping companies understand and respond to critical issues that have taken center stage over the last year. A recent 2021 Global Communication Report from the University of Southern California explores “new...
Corporate reputations improve during a year of crises—what’s been the key differentiator?
Reputation data and insights firm The RepTrak Company recently released the results of the 2021 Global RepTrak 100, a comprehensive reputation study offering in-depth analysis and ranking of the top 100 companies worldwide by Reputation Score. In 2021, it was a much...
COVID’s handling offers lessons on how not to make a PR crisis worse
Prior to joining Burson-Marsteller, my first PR job was with a political agency, where I learned on-the-job lessons not taught in communication’s schools about how to deal with the media and approach problems that could change on a daily basis. I have long said that...
5 critical tips for hiring the best PR firm for your business
I often talk to people who know they need publicity and want professional help to get it, but find and hiring PR agencies to be a confusing and daunting task. That’s understandable. Public relations firms differ in a thousand ways, it seems. For one, they use...
What’s the biggest challenge for companies today? A woeful lack of customer knowledge
Ah, the customer. The person who represents the endgame of all your marketing and communications work—and what should be the most important component of your brand strategy. You’d think comms pros would prioritize their ability to understand the targets to whom...
The reincarnation of blogs—and new opportunities for marketers
Although there may be disagreement about when blogging was born, one thing is clear. Blogging has been reincarnated and the pandemic deserves a lot of credit for it. The best guess is that blogging got its name in the early to mid-1990s. The 7th Annual Survey of...
4 ways a smart public relations strategy can increase sales
Are you looking for effective ways to connect your product or service with the customers who need it? Of course you are; otherwise, you wouldn't be in business! Many small business owners rely on tried-and-true marketing techniques, but this is only one piece of the...
Leaders driven by recent crises to reexamine roles and relationships with stakeholders
Newly released research from global comms firm WE Communications (WE) reveals a dramatic shift in executive leadership behavior, prompted by the global pandemic and ongoing moments of social upheaval. Citing a year of profound disruption, 86 percent of brand leaders...
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THIS MONTH’S WEBINAR
The Pollack Group teams up with the legendary Garry Kasparov to launch a legacy
For the first time, Garry Kasparov is presenting his legacy by educating others on chess and providing unprecedented access into his thinking and insights on everything from chess mastery, to his life, and even a look under the hood on his work for The Queen’s Gambit....
The Brandman Agency named Agency of Record for Four Seasons Hotel New Orleans
The Brandman Agency announced Four Seasons Hotel New Orleans as the newest addition to its roster of luxury hospitality and travel clientele. Set to open in summer 2021 as Four Seasons Hotel and Private Residences New Orleans, the hotel will debut in the heart of New...
Sachs Media expands Nonprofit & Association Practice, adding five clients in 1st quarter of 2021
Sachs Media has always been a strong supporter of nonprofit organizations and trade associations throughout its 25 years as an industry leader in public relations, public affairs, crisis, and strategic communications. Now, the firm is kicking off its next 25 years by...