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The future of outreach: 3 essential components to add to your strategy
Outreach is a key part of most content marketing strategies, and running a successful outreach campaign can often feel like an empty pursuit in trying to get your brand or content out there by placing your faith in the helping hands of others. For many businesses,...
4 insights on growing a business with marketing efforts
Without a well-known reputation as well as publicity, plenty of companies tend to have a difficult time growing in their industries. However, having a steady stream of efficient promotional strategies, including marketing and public relations, can help businesses...
How 4 generations created a new digital normal during COVID—and new challenges for brands
The COVID crisis and resulting lockdowns ushered in a new era of digital use and consumption, and the varying ways and degrees that Gen Z, Millennials, Gen X, and Baby Boomers embraced this new digital normal has created new challenges for brands in reaching and...
How Q&A eliminates uncertainty—and boosts e-commerce sales
The modern consumer wants to find out all they can about a product before committing to a purchase. But even the most comprehensive product detail page won’t address every possible question and scenario that crosses a consumer’s mind. Oftentimes, Online Shoppers...
5 unique public relations tips to up your game
Public relations is essential to making sales and extending your customer base. Your PR game should be relationship focused. How you relate to your customers, stakeholders and partners is essential. Consider these unique public relations tips as you create a PR plan...
5 tips for embarking on a career in PR
PR is a very popular field to work in, which means that competition for jobs can be fierce. This is particularly true when you are first starting out in the industry, whether as a new graduate or someone moving into the sphere later in life. So how can you stand out...
COVID crisis is changing how companies forecast and plan—here are 3 ways they’re adapting
As we move more decidedly into the recovery phase, brands and businesses are scrambling to get their long-term strategies back on track. New research from predictive analytics software firm Prevedere illustrates the impact COVID had on business planning, how leaders...
4 reasons why influencer marketing is a must-have strategy today
With influencer marketing, your brand focuses on using influential social media users to deliver your messages to an engaged, relevant audience. Influencers combine online campaigns, exclusive content, and user-generated content to market your brand and increase its...
Transcreating PR materials into different languages—and attracting global clients
While translation is the act of rendering text from one language to another, creative translation is a subcategory that deals with innovative phrasing that’s more than translation. There have been many “translation fails” because translators transliterated, rather...
Only 1 in 4 companies are able to track digital transformation ROI—here are the challenges
Brands and businesses recognize the urgency of a successful digital transformation—and while many are tackling the implementation and execution, new research from global digital transformation specialist The Keenfolks reveals that nearly three-quarters of the world's...
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Powerhouse Communications Taps Seasoned Public Relations and Marcom Professional Kevin Twer for New Leadership Role
Powerhouse Communications, an award-winning public relations agency specializing in brand storytelling, media relations and influencer programs for consumer brands, announced communications industry veteran Kevin Twer as executive vice president. A new position at the...
Woodrow Promotes Four to Associate Director
Woodrow, the issues-led communications consultancy, has appointed four Associate Directors after a period of exponential business growth. Duncan Bray, Lakshmi Narayan, Emma Kosian and Henry Kirby are all promoted from Account Director to their new senior roles. The...
Baker Public Relations Announces Two Key Hires to Serve Growing Client Base
Baker Public Relations, a full-service communications firm and New York State-Certified Woman-Owned Business Enterprise (WBE), announces the hiring of Geoff Redick and Emily Allen, both former Capital Region media personalities. Redick, a Western New York native, has...