PR News
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ICYMI: Bulldog’s Top 10 most popular posts in March
For the first time ever, Bulldog was out of commission for much of the month (and thanks for all the well wishes I received, my family is safe and healthy). But we managed to make a pretty big splash upon our return, getting back in the groove with some terrific...
The vital role of social media in your timeshare PR strategy
A public relations campaign for the timeshare industry needs to use a variety of communication platforms. Timeshare customers make up a diverse demographic, and it's important to reach them where they are. Your B2B public relations, for example, might include media...
Small biz owners show COVID resiliency, but attitudes divided towards marketing, WFM
Taking a look at COVID lockdowns and resulting business impact a year into the pandemic, a new survey of small businesses owners from marketing firm PostcardMania aimed to gauge how they have fared through the crisis so far. Overall takeaways demonstrate small...
PR during the pandemic: How digital drives COVID success
The pandemic has touched on every single business and industry around the globe. While some ended up benefitting from people increasingly relying on digital services, others ended up in seemingly impossible situations where they couldn’t operate properly with the...
Consumers prefer eco-friendly products, but don’t know how to identify them
Americans are seeking out and are willing to pay a premium for environmentally friendly products, but most (74 percent) don’t know how to identify them—suggesting that marketers aren’t positioning these products optimally. But it turns out that over-promotion of this...
3 link-building strategies for businesses in a post-COVID world
If you want to increase brand awareness and achieve higher SEO rankings, link-building should be an essential element of your digital marketing strategy. Using the right strategy can help you to maximize your success and avoid some common pitfalls. As the world begins...
Customer empathy is no longer optional: Brands increasing investment in customer feedback
The COVID crisis has put customer experience (CX) and empathy center stage for brands and businesses. New research from on-demand human insights firm UserTesting shows that businesses fall into one of two categories—those doubling down on CX and those scaling back on...
PR storytelling: More than ever, home is what you make of it
The home is a blank canvas, filled with possibilities when it comes to making enhancements, updating design and adding new technology. There are hundreds of products and services that owners can consider for their homes—suitable for both inside and out. And, when it...
5 PR tips to successfully pitch your small business to the media
After developing quality products and services, one of the best ways to help your small business grow is to seek out media attention. A story in the right publication may help put your company in the spotlight so that many people decide to check it out for themselves....
Brands expected to play a key role in economic and social recovery—4 key drivers of longevity
Brands have been under pressure to take a stand on societal issues in recent years, and COVID hasn’t changed those expectations—if anything, the pandemic has upped the ante. New research from advertising and PR agency Brownstein, in partnership with The Harris Poll,...
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MP&F adds industry-recognized Copy Director Tom Cocke to team
MP&F Strategic Communications has welcomed Tom Cocke, an industry veteran with over 20 years of dedicated and award-winning advertising experience, as the new copy director in its creative services department. Cocke brings to MP&F an unparalleled amount of...
SugarCRM named a leader in 2021 Nucleus Research CRM Value Matrix
SugarCRM announced its move into the leader quadrant in the 2021 Nucleus Research CRM Value Matrix. Sugar was cited for its functionally complete customer experience management platform including modules for sales, service, and marketing, as well as analytics and data...
5W Public Relations announces plans to open Miami office
5W Public Relations, one of the largest independently-owned PR firms in the U.S., announced plans to expand by opening a corporate office in Miami. The move comes on the heels of rapid growth, and the need to service a diverse set of clients, while attracting and...