How custom alerts and notifications boost your media monitoring strategy
Tracking your media is extremely important today. Whether you're an individual or a big company, staying informed about your reputation online can go a long way. Content via social media can play an essential role in impacting your reputation. Source Effective media...
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Crisis Comms & Media Monitoring
From metrics to meaning: Why modern PR needs real-time monitoring and insight tools
A single tweet can make or break your brand reputation. That’s why it’s so important to stay ahead of online conversations around your brand. Speed, insight, and precision matter more than ever. However, many businesses still rely on outdated metrics to measure PR...
Beyond mentions: 10 powerful ways AI-powered media monitoring enhances PR beyond tracking coverage
Public relations has evolved. In today's digital environment, thousands of online discussions take place at any given time. People often discuss brands on podcasts and social media, which generates risk as well as opportunity. AI-powered media monitoring can help with...
5 powerful reasons why social listening is crucial for PR success
Public relations is no longer limited to TV and newspapers, it now involves real-time online communication and connections. Brands today must listen to consumers rather than merely speak at them. Millions of discussions occur every day on review sites, blogs, forums,...
PR Tech & AI
9 must-have AI tools for freelance marketers & PR consultants
In the 'Game of Thrones' cutthroat world of freelance marketing and public relations, staying ahead of the competition isn’t just about creativity, it’s about working smarter to get to the throne. Source Using every resource is also crucial to success. Today’s top...
AI in public relations: The new frontier in 2025
The landscape of public relations has undergone a radical transformation in the past few years, and as we approach 2025, artificial intelligence (AI) is emerging as one of the most innovative tools in the marketing and publicity sectors. No longer relegated to the...
10 benefits of using advanced technology to enhance your PR effectiveness
Establishing and maintaining a positive perception of a company, brand, or individual is the fundamental objective of public relations. Technology has become a powerful PR ally in the modern world. It has improved the work of public relations professionals by...
Content & Media Relations
Predictive analytics in content marketing: How to leverage AI for better insights
In the dynamic realm of digital marketing, staying ahead of emerging trends and understanding consumer behavior is crucial for success. Predictive analytics, a branch of advanced analytics powered by artificial intelligence, is revolutionizing how marketers anticipate...
How local businesses shape the PR landscape of major cities: A global perspective
In the globalized world of public relations, local businesses often serve as the unsung architects of a city's image. While multinational corporations and government initiatives frequently dominate headlines, it's the local enterprises that infuse authenticity,...
The rise of micro-newsrooms: Why PR teams are creating their own media hubs—and how to build your own
There's no denying the rise of micro-newsrooms, where public relations and marketing communication teams are creating their own media hubs. They establish their outlets to promote their brands, engage with various stakeholders, and achieve business growth and success....