PR News

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Common misconceptions in PR that need addressing now

Like any industry, digital PR is full of misconceptions, rumours and differing opinions. However, as digital PR also has to dip its toes in the...

First Amendment PR pulse: Which is worse—fake news or hate speech?

Jul 20, 2018 | Public Relations

The First Amendment Center of the Freedom Forum Institute has released the results of its new State of the First Amendment survey, which revealed that Americans consider fake news more objectionable than hate speech on social media, though both are opposed by large...

What’s the correlation between email marketing and revenue growth?

Jul 20, 2018 | Marketing, Public Relations

What separates high performing email marketing programs from the rest of the pack? New research from email solutions provider Return Path, in partnership with global research firm Demand Metric, highlights the interplay of various aspects of email marketing, such as...

Five things all companies can learn from the Papa John’s PR fiasco

Jul 19, 2018 | Public Relations

The PR crisis that Papa John’s is currently facing due to racially insensitive comments by its founder, former CEO and now former board chair, underscores the potential risk of putting all of your marketing eggs in one basket. For years, John Schnatter has been the...

Media mentoring—who really decides on coverage in newsrooms?

Jul 19, 2018 | Analysis, Public Relations

Who really decides which stories receive play in the media? Technically, executive producers (broadcast) and editors-in-chief (print and online) reserve final judgement. Realistically and more complex, anyone with authority in a newsroom can accept or kill a pitch at...

Consumers speak out: Most companies provide a disconnected experience

Jul 19, 2018 | Public Relations

New research from application network firm MuleSoft reaffirms that customer loyalty is at risk for organizations that are unable to provide seamless experiences across all channels and timely access to information. The firm’s newly released report, Consumer...

Marketing sponsorships—measurement, impact assessment need improving

Jul 19, 2018 | Marketing, Public Relations

Marketing expenditures on sponsorship have increased considerably over the past several years, but progress in measuring and assessing sponsorship’s business impact has been marginal, according to a new study from the Association of National Advertisers (ANA). The new...

New rules of cause marketing—WeWork’s progressive environmental stand

Jul 18, 2018 | Public Relations

With cause-embracing millennials and Gen Zers gaining power and influence in the consumer market, and increasingly in the workplace, businesses and brands have been encouraged to take a stand when the cause is right, and global co-working startup WeWork has no beef...

Media relations mentoring—6 common pitching errors to avoid

Jul 18, 2018 | Analysis, Public Relations

We’ll be offering tons of great pitching advice during our journalist panel on July 25. Registration is free. Sign up now! Pitching stories is one of the essential skills of a PR professional. Yet it is surprising how many PR people neglect the basics of how to pitch...