PR News
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Is your brand ready for a TikTok ban? How to plan, prepare and pivot.
TikTok is the new social media sensation, making major outlets like Instagram and Facebook seem quaint and old-fashioned. The app has particularly experienced a surge in popularity with Generation Z users. As such, many companies are eager to jump at the opportunity...
Consumers still afraid to shop in-store as more retailers say “mask up”
Even as more major retailers require customers to wear a mask in-store, new research from digital product testing and decision-making platform First Insight found that the vast majority of women (80 percent) feel unsafe trying out beauty products, 68 percent feel...
Improve your company’s PR with these tips from professionals
Public relations can often be one of the most difficult areas to tackle as a company starts to expand. While it is easy to contain the news associated with a small business, larger corporations are more difficult to manage when it comes to what information makes it to...
Brand reckoning 2020: COVID drives shift in preferences as companies struggle to adapt
As brands and retailers stand on the cusp of more uncharted territory, new consumer trends are posing new challenges for marketers as nearly half (45 percent) of consumers polled in a new large-scale study from comms giant Ketchum say that as they continue to cope...
5 ways word of mouth can enhance your business PR
Word of mouth can be one of the most important elements of any business’s marketing mix. If you want to improve your publicity, brand visibility and sales, you should care about this mechanism of attracting customers. Understanding the value of word of mouth and how...
Most Americans say PR drives purchase decisions and website visits
PR pros know their efforts drive results, but new research from boutique tech PR firm Bospar reveals that general consumers appreciate the authentic work of public relations teams and their campaigns, especially in these trying COVID times. The firm’s new study, PR...
I judged 200+ PR award submissions—a few pitfalls to avoid
Over the last year, I’ve had the honor of evaluating hundreds of submissions for communication awards. I’ve participated on juries for almost every industry competition, including traditional media relations, healthcare communications, PR tactics, and even brand film....
Journalists on the move – Week of August 3
Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media New York Times: Eshe Nelson (@eshelouise) has joined the business team and will be based in London. Oregonian, The:...
Journalists on the move – Week of July 27
Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Dallas Morning News: has promoted Leona Allen (@ldallen) to Deputy Publisher. Business and Commerce Bloomberg News:...
New COVID world of work—as productivity slips, companies engage mental health support
The COVID crisis has impacted on every part of our lives, so there’s no reason to think it hasn’t affected our mental health—and these issues are manifesting in the new workplace, according to new research from B2B ratings and reviews firm Clutch. Even though most...
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APCO Worldwide launches critical event management partnership with Everbridge
APCO Worldwide entered into a critical event management (CEM) brand reputation and crisis management partnership with global CEM leader Everbridge, Inc., Margery Kraus, founder and executive chairman, announced. This first-of-its-kind alliance will provide clients,...
INK & ROSES retained by new client Medicine Mama’s Apothecary
INK & ROSES has been named the Public Relations Agency of Record for Medicine Mama’s Apothecary, which currently encompasses two brands, including Sweet Bee Magic and Vmagic. SWEET BEE MAGIC: A pure, natural, organic skincare brand which addresses all of your...
Technomedia wins three 2020 Thea Awards from the Themed Entertainment Association
Mood Media, a leading in-store media solutions company dedicated to elevating the Customer Experience, announced that its specialty division Technomedia has won three 2020 Thea Awards from the Themed Entertainment Association (TEA). The 26th Annual Thea Awards credit...