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6 often-overlooked content marketing mistakes
Gone are the days when marketers used aggressive selling techniques to push their products on customers. Today's customers know they need more than that. After all, not everyone on the internet wants or is ready to purchase something. Most of us just want to engage...
The evolution of TV—and the bountiful marketing opportunities it offers
What if I told you there is a marketing channel that’s revolutionizing advertising as we know it? And what if I told you that channel was TV? TV is still incredibly relevant in our age of accountable, data-driven advertising. After all, in my opinion, video is...
WorldcomPR’s new War in Ukraine survey of CEOs and CMOS reveals 5 issues requiring action
New research from The Worldcom Public Relations Group what CEOs are saying about the impact of the War in Ukraine, identifying five main topical issues that global CEOs and CMOs are talking about. In the period between February and May 2022, the top five topics are:...
SaaS PR: A definitive guide to public relations for SaaS startups
The ultimate accolade for any marketing strategy is genericization. When brand names become verbs, companies witness the impact good PR can bring. Becoming ingrained within society takes many factors, and public relations is one of them. We assume Bill Gates must...
How pandemic and cultural pressures impact consumer connection to brands
New research from integrated ad agency Arnold Worldwide offers marketing insights for understanding brand equity and the ever-changing factors that drive universal and personal connections with consumers. For its latest BrandUP report, the firm researched 291 brands...
How to conduct background checks on new PR hires
Before you welcome a new hire onto your PR or marketing team, it's important to do a background check. You want to make sure that all your marketing and PR employees are who they say they are and that they're going to do a good job. This is a simple and typically...
Brands in motion: Today’s consumers want more personalization—without compromising trust
As consumers return to more normal but more skeptical behaviors, new research from global comms giant WE Communications uncovers their increasing expectations on issues related to privacy and fair use of personal data in the post-pandemic era. The firm’s newly...
Marketing automation: Balancing benefits of technology with respect for privacy
With the growing trend of marketing automation, the need for customer data collection for companies has also increased. Marketers collect customer data to get insights into their buying behavior and track their buying patterns. They can perform better marketing...
4 tips for improving your public relations game this summer
Preparing for the summer requires more than packing your bags and saying goodbye to your friends: It may also mean thinking about how you want people (namely future employers, partners, clients, etc.) to see you after graduation. The way that you market yourself can...
New study: Journalists sense turmoil in their industry amid continued passion for their work
Journalism in America has been in a state of turmoil for decades, stemming from the economic upheaval of the digital age to the rise of political polarization and the COVID-19 pandemic. New research from Pew Research Center shares journalists’ perspectives about the...
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Hotwire Global Communications Expands ESG Consulting Services
Hotwire, the global tech communications consultancy owned by the Enero Group, announced an expanded set of Environmental, Social, Governance (ESG) services as part of the consultancy’s commitment to ignite positive action and lasting change in the world through its...
GBH Welcomes Sandra Lopez Burke as Managing Director, Community and Government Relations
Public media producer GBH has announced the hiring of Sandra Lopez Burke as Managing Director of Community and Government Relations. In this new role, Lopez Burke will build on GBH’s community engagement efforts, creating greater diversity among audiences, thought...
H+K London hires Sean Allen-Moy as Head of Media Relations
Hill+Knowlton Strategies (H+K), one of the world’s leading public relations firms, has hired Sean Allen-Moy as a Director and Head of Media Relations in the UK. In this newly created position, Allen-Moy has joined H+K London’s Innovation + Creative Hub, working on...