PR News

PR then, now and in the future— exploring the third space

How many concepts are so captivating that students are willing to study them for no credits? Ask any educator that question and they will tell you:...

Why ‘going green’ is a great PR move—and how to do it

Mar 22, 2019 | Public Relations

By making your business more energy efficient, using renewable energy where possible and recycling more, you can lower the business’ carbon footprint and do your bit in the fight to save our planet. There are, however, several reasons to embrace eco-friendly practices...

How CEOs are boosting ethics engagement to fuel corporate culture and brand trust

Mar 21, 2019 | Public Relations

CEOs are deepening their engagement in the areas of ethics, values, trust and transparency, according to new research on the marketing and communications practices of leading companies from EthicOne and the Ethisphere Institute. The new, jointly released Ethics in...

Misinformation, fake news, and implications for the PR industry

Mar 21, 2019 | Analysis, Public Relations

The emergence of social media and the Internet as a whole has opened the floodgates to a deluge of information, both false and true. This would not be problem if we lived in a society where everyone had a habit of skeptical thinking and critical inquiry, but...

New agency compensation study consistent with PR benchmarking research

Mar 21, 2019 | Public Relations

PR and creative agency consulting firm Gould+Partners recently released its fourth PR industry annual survey report, The Trusted Authority in PR Industry Trends and Best Practices. The study comes on the heels of the company’s previously published research reports,...

Gen Z’s perspective on transportation ushers in new “Mobility Culture”

Mar 21, 2019 | Public Relations

A new report from global comms firm Allison+Partners suggests that changing definitions of transportation and an influx of new mobility solutions are paving the way for the birth of a new culture—the mobility culture. Resulting from the intersection of transportation...

Exploring the “Great Divide” between brand marketing and consumer expectations

Mar 20, 2019 | Public Relations

While brands continue to invest in new technology and practices to better connect with consumers, the gap between brands' performance and consumer expectations remains wide, according to new research from Alliance Data’s card services business, a provider of branded...

4 lessons from the PR techniques of the solar power industry

Mar 20, 2019 | Analysis, Public Relations

Solar power might seem like a niche industry. It has a very specific purpose, and as an energy source, is a fairly unique part of people’s lives that few other companies or industries can match. However, as an alternative energy source that has had to work hard to...

Which types of brands cite customer lifetime value as a top goal?

Mar 20, 2019 | Marketing, Public Relations

New research from personalization software firm Monetate explores success factors in how brands create more loyal and lasting customer relationships. The company’s third annual Personalization Development Study, in partnership with third-party researcher WBR Research,...