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PR opportunities exist with every employee—how to take advantage
People feel good about supporting companies that give back, care for the environment, and are filled with happy employees. How you treat your employees can make or break your company’s success and the public’s opinion of you—which is why you need to follow this guide...
Ask the M&A PR expert: How PR should handle accounting firms
I have now been doing M&A in the PR industry for 17+ years. Prior to that I owned a CPA firm, specializing in PR firms. When I owned my CPA firm, it was a requirement that every client have a CPA prepared Balance Sheet and P&L at their year-end, on an...
Consumers want brands to respond to online reviews—here’s how it improves CX
While consumers are the ones posting online customer reviews, brands are closely monitoring what’s being said. But should they actually respond to reviews? Most of us think they should—but are brands well served to do so? New research from location marketing...
A tale of two PR crisis responses—why only one of them worked
Two companies, two crises, two different responses. Google and NBC both found themselves under attack as a result of the inappropriate behavior of their employees. Both situations got heavy news coverage and backlash on social media—but one was clearly handled more...
New study reveals politics lurking behind holiday shopping intentions
U.S. consumers are paying closer attention to politics than ever these days, and that’s changing the way some of them plan to shop for the holidays—according to new research from The NPD Group, more consumers today than last year reported that a manufacturer’s or...
Digital marketers becoming concerned with wasteful ‘data exhaust’
Data has become critically important in today’s business world—and marketers have become very aware of its value in generating additional revenues for their companies. However, a majority of marketers are concerned about the presumedly valuable data their companies...
Gen Z’s preference for “sensory journalism” reflects new trend in news consumption
Generally speaking, Generation Z—the "digital native generation"—is no different than other sectors in that an overwhelming majority (nearly two-thirds) say they watch or listen to more news than they read. However, both Millennials and Gen Z are very different when...
Journalists on the move – Week of November 12
Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Atlantic, The: promotes Don Peck (@TheAtlantic) to Top Print Editor, replacing Scott Stossel (@SStossel), who...
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