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ICYMI: Bulldog’s most popular posts from May
In May, we finally turned a corner in the COVID crisis—although the health risks remain high, businesses finally began to reopen as the economy started its rebound. So it’s no surprise that our leading posts last month offered tips and insights for communicators to...
6 tips for making animated marketing videos that engage customers
Is it just me, or do the internet and social media sometimes feel like a minefield? Everywhere you turn, there are ads and pieces of content struggling to get people’s attention—and failing in many ways. If you expect to develop a video marketing strategy that...
Making social justice communications part of your crisis PR planning
Corporations are grappling with what to say—and where to say it—as riots erupt in major cities across the nation over the tragic death of George Floyd. Social justice communications strategies are not a typical part of most corporate communications plans, something...
PR across the pond: European pros battle ethical challenges, data competency, gender parity
The public relations industry in North America is certainly facing its share of challenges, including (but not limited to) brand reputation skepticism, misinformation and fake news proliferation, diversity and inclusion disconnects, and messaging authenticity—but lest...
Measuring the impact of flexible digital communications during COVID
It’s safe to say that most college marketing degrees don’t offer a class in “Effective Messaging During a Pandemic.” The global outbreak of COVID-19 is a once in a century occurrence, and the toll it has taken on national economies is undeniably unprecedented. The...
3 digital PR tips to drive visibility on all media platforms
Digital PR is an inseparable part of communicating in the digital age. While conventional PR is still being used to generate coverage and create a strong brand presence, the shift to digital means companies need to invest more in digital PR. Digital PR goes beyond...
Becoming a change leader—it’s time to replace the broken contract with America
The contract with America is broken. As a child of the 1970s, I was born into a nation fresh out of the Civil Rights movement and one focused on equal opportunity for all. I thought I had bought into a contract with America. One that if I followed the rules, I could...
Which industries are faring best with their COVID response—and which ones are blowing it?
Even in these unprecedented times, consumers still have high expectations of the brands and businesses they choose to use. But even above the brand level, they form opinions about entire industries based on the experiences they have at the individual outlets they have...
5 ways to leverage LinkedIn and boost your PR strategy
LinkedIn has always been looked at as a job search or recruiting tool. In reality, it’s a lot more than that. With 310 million monthly active users, you will be surprised to know that this platform offers ample potential to connect with media members, build a strong...
A letter from PRSA Chair Garland Stansell to members reflecting on the country’s recent events
As chaos follows in the wake of injustice, and the U.S. (and now the world) faces dark days of violence and destruction, PRSA's 2020 Chair T. Garland Stansell released the following letter to Association members on Monday, which we wanted to share with all of our...
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Arketi Group offers free Reopening Readiness Checklist for communications professionals
A major challenge facing companies is knowing when to call employees back into the office following stay-in-place measures resulting from the COVID-19 pandemic. Arketi Group is offering a complimentary Reopening Readiness Communications Self-Assessment tool—a...
Next up in Mower’s webinar Series: “10 Ways Success Planning Drives Efficiency”
As part of its “Doing More with Less” webinar series, Mower’s marketing experts are here with the tips, tricks and insights you need to drive your business forward. All it takes is 30 minutes and Zoom. Webinar #3: “10 Ways Success Planning Drives Efficiency” will take...
NRPR Group celebrates six years of continuous growth, new clients and positive outlook on post-COVID initiatives
NRPR Group, a highly-recognized, award-winning and exclusive boutique public relations agency in the heart of Beverly Hills, is celebrating its sixth anniversary. From startups to Fortune 500 companies within consumer tech, fintech, healthtech, enterprise, mobile,...
