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Product launch pitfalls—exploring the top reasons B2B launches fail across channels

B2B companies are all too aware of increasingly tough competition and the proliferation of product information demands—and new research from...

4 critical steps to creating an effective influencer marketing strategy

Nov 12, 2019 | Analysis, Public Relations

Influencer marketing has been helping brands to widen their audiences and, consequently, their profits. For a business to reap the full rewards of influencer marketing, however, there are some essential steps to follow. Below are four of the crucial ones. 1. Defining...

New Ketchum study examines Gen Z’s perspective on new food tech

Nov 12, 2019 | Public Relations

Technology is touching every aspect of our lives, and more and more, this includes the food we eat. Not surprisingly, older generations are wary of developments in food science, but Gen Z—the newest generation of food consumers with purchasing power—is more open to...

How to ensure your business launch goes smoothly

Nov 12, 2019 | Public Relations

Launching a business is a stressful time. It’s not just the future of your company that’s at stake, but it’s a culmination of all the planning, hard work, and aspirations that have gone into it. For some businesses, that plan has been in creation for years and years,...

Journalists on the move – Week of November 11

Nov 11, 2019 | Media Moves

Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Axios: Bethany Allen-Ebrahimian (@axios) is joining the title as China Reporter, starting on December 2....

All about small business, marketing, SEO, and mean people

Nov 11, 2019 | Analysis, Public Relations

As a small business owner, you keep a careful ear out for what’s happening in the world of marketing. After all, a terrible thing happens when you don’t advertise your business: Nothing! Without strategies for getting buzz generated about you and what you do for a...

Why 2019’s Black Friday outlook is particularly challenging

Nov 11, 2019 | Marketing, Public Relations

This year has been hard on brick-and-mortar stores, with many famous brands reducing their shopping mall footprint. While a recent survey from omnichannel CX firm Genesys uncovers a bright spot on the fourth-quarter horizon for U.S. retailers, seasonal challenges...

New report sees change in media use by tweens and teens

Nov 11, 2019 | Public Relations

As YouTube personalities, online influencers, and gaming celebrities have captured young peoples’ attention, watching videos online has rocketed in popularity, topping TV, music, video games, and mobile games for enjoyment among tweens—while four years ago it ranked...

ICYMI: Bulldog’s most popular posts from October

Nov 8, 2019 | Public Relations

With fall’s chilly winds and the spookiest holiday of the year approaching, October proved to be on one of Bulldog Reporter’s biggest months of the year (so far). Topped off by our recap of one of marketing’s boldest recent plays—Burger King’s outright steal of rival...

Weed may be mainstream, but it’s still a challenge for marketers

Nov 8, 2019 | Analysis, Public Relations

The weed industry is booming and we have found ourselves in the middle of a cannabis goldrush. More and more states are legalizing cannabis not only for medical treatment, but for recreational use as well. Dispensaries are popping up everywhere. Lines are circling...