PR News
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What businesses need to know about hiring a PR firm
Starting your own business entails many things. Being the head of a company means that you’re responsible for overseeing everything, and you can’t be everywhere at once. This can be stressful, but there are many ways that you can make things easier on yourself, and...
4 ways to help your PR team work better from home
The requirement for teams to work from home has been something that businesses across the world have been getting used to since the beginning of 2020. Now your team will be slick operators—using conference calling on their laptops like pros, and using the cloud to...
Journalists on the move – Week of November 23
Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Beacon, The: Celisa Calacal (@celisa_mia) has been named Reporter, covering economics and civic engagement in...
Even without a vaccine, many people around the world think it’s OK to travel now
Recent developments and the imminent progress towards a COVID vaccine are promising, but most consumers surveyed are not waiting for a vaccine to travel—and an increasing number of travelers say it OK to travel now, according to new research from management consulting...
Adjusting sails is paramount—is your brand prepared to pivot?
“I can’t change the direction of the wind, but I can adjust my sails to always reach my destination,” said American entertainer and businessperson Jimmy Dean. Since the pandemic, most experts say brands must also do the same to thrive, much less survive. COVID-19 and...
Security PR: How to protect your business network
With more and more of your daily life taking place online, it can be easy to find yourself targeted by hackers. Hackers have numerous tools at their disposal, and they’re constantly developing new tools and techniques in order to steal the personal data of hapless...
Anticipating post-election legislation, regulation and policy changes, execs are rethinking strategies
Following a heated campaign season and the U.S elections, executives are responding to uncertainty from the impending changes in legislation, regulations and policy by rethinking their corporate strategies in the U.S. and abroad, according to new research from...
4 ways PR can augment your brand beyond media coverage
Public relations is a crucial aspect of any business’s success or failure. In essence, PR is like marketing, but it is essentially the marketing of the business itself, rather than the products or services that the company has to offer consumers. However, PR has a...
Consumers make immediate purchases after seeing diverse ads
Brands that invest in diverse, inclusive, and socially conscious marketing strategies are able to build stronger relationships with their consumer base, starting at the point of purchase, according to a new survey from design, marketing, and development firm directory...
Using the power of PR to boost your digital marketing efforts
Digital marketing is on the rise. Estimates show that companies are now spending billions of dollars on it, and the amount is projected to increase. Naturally, with the numbers behind that kind of investment, businesses will want to make sure digital marketing is...
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Golin appoints Tiffiny Bolden as Global Head of Human Resources
Interpublic Group agency Golin announced the appointment of Tiffiny Bolden as global head of human resources to lead the agency’s HR function and advance its inclusive culture. Based in Golin’s headquarter office, she officially started on November 16, and reports to...
Healthcare cost-control innovator Payer Compass selects Spire Agency for Brand Refresh
Payer Compass, a leader in the healthcare claims pricing and cost-containment industries, has selected Spire Agency—a Dallas-based B2B branding agency— to lead its brand refresh. In an effort to better communicate Payer Compass’s purpose and SaaS offerings to their...
Baker Public Relations wins Capital Region MARCOM Award for media blitz on behalf of Cirque du Soleil OVO
Baker Public Relations, a full-service communications firm and New York State-Certified Woman-Owned Business Enterprise (WBE), was honored with a Capital Region MARCOM Award in media relations for the promotion of Cirque du Soleil OVO. For the first time since 2006,...