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Crisis Comms & Media Monitoring

5 powerful reasons why social listening is crucial for PR success

5 powerful reasons why social listening is crucial for PR success

Public relations is no longer limited to TV and newspapers, it now involves real-time online communication and connections. Brands today must listen to consumers rather than merely speak at them. Millions of discussions occur every day on review sites, blogs, forums,...

PR Tech & AI

9 must-have AI tools for freelance marketers & PR consultants

9 must-have AI tools for freelance marketers & PR consultants

In the 'Game of Thrones' cutthroat world of freelance marketing and public relations, staying ahead of the competition isn’t just about creativity, it’s about working smarter to get to the throne.   Source  Using every resource is also crucial to success. Today’s top...

AI in public relations: The new frontier in 2025

AI in public relations: The new frontier in 2025

The landscape of public relations has undergone a radical transformation in the past few years, and as we approach 2025, artificial intelligence (AI) is emerging as one of the most innovative tools in the marketing and publicity sectors. No longer relegated to the...

Content & Media Relations