PR News
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Why you should thoroughly audit your social media presence
The way most people, especially younger generations, will experience your brand is through your company’s online presence, particularly on social media. People care about what is said on social media and the overall message you are putting across. There is no other...
Closing the CX gap—why consumers say marketers are doing it wrong
Despite increasing investment from brands in marketing technology, nearly half of consumers say brands aren’t meeting their expectations when it comes to the customer experience (CX)—and even fewer remember the last time a brand exceeded expectations, according to...
Burger King pranks McDonald’s in savvy new geolocation campaign
Burger King has been rocking some very effective campaigns lately—and honing some pretty effective trolling skills over the last couple of years, especially for picking on (and profiting from) fast food big brother McDonald’s. With memories of past stunts like 2017’s...
Hasbro’s new Millennial Monopoly—PR genius or mistake?
Monopoly is such a well-known board game that when someone says “monopoly,” you’re probably more likely to think of the game rather than the concept. Hasbro, the company behind the game, recently come out with “Millennial Monopoly,” and it’s gotten a lot of...
Local TV remains the most trusted news source for young Americans
As the cable news networks continue to fuel partisanship and divisiveness among most Americans, new research from Hearst Television finds that an overwhelming majority of adults under the age of 50 consider local television to be the most trusted source of news and...
Comms management—5 ways to get more from your PR department
You might have the best product in the world, but if nobody outside your office is aware of it, then you aren’t going to be able to sell it—which makes your PR department one of the most important parts of your business. Effective public relations (and the marketing...
The World’s Simplest Brands—who they are and why they prosper
In the fast-paced, multi-channel world of today’s brand imagery, “simple” seems like an unusual commodity for success—but the fact is, simplicity is an experiential component that consumers crave the most. These new rankings of the World’s Simplest Brands—those that...
Personality matters—7 tips for building a PR profiling strategy
Chances are, you know the brains behind Tesla, Microsoft and Facebook, but do people in your industry know the brains behind your business? They should—your employees are the ones that matter most in your digital PR strategy. A company’s biggest and best PR assets are...
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