PR News

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Product reviews are a hot commodity—yet global brands lack ratings-boosting strategy

Brands and businesses want customers reviewing their products—even if they’re not all positive, reviews are now one of the most reliable third-party...

Journalists on the move – Week of June 17

Jun 17, 2019 | Media Moves

Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Advocate, The: Kristen Mosbrucker (@k_mosbrucker) has been named Business Reporter. Albuquerque Journal: Stephen...

6 steps to staying calm during a PR crisis

Jun 17, 2019 | Analysis, Public Relations

There's only one way to say this. The numbers are scary. The number of headlines denoting a company crisis has nearly doubled when comparing this decade to last, according to McKinsey & Company. Those numbers show that in 2015, corporations paid $59 billion in...

The psychology of color—how it can boost your website conversions

Jun 17, 2019 | Public Relations

“Feeling blue,” “caught red-handed,” “black sheep,” “white lie”—the list goes on. Color plays such an integral role in the way we comprehend the world around us that it’s saturated our language and created a never-ending list of idioms. We use color not only to...

Long live direct mail—here’s why it’s still a valuable comms tool

Jun 17, 2019 | Marketing, Public Relations

While many industries focus on popular online platforms such as social media and email to communicate with customers, more traditional channels can still be effective for small businesses looking to stand out, suggests a new survey from The Manifest, a business news...

New study reveals brand loyalty is worth more than the suggested retail price

Jun 14, 2019 | Public Relations

In a fickle, fast-moving retail environment, every brand could use a little loyalty—and in fact, new research asserts that loyalty might be worth even more than it appears at face value. A new study by Yes Marketing reveals that over half of consumers say they will...

6 strategic tips for next-level real estate PR

Jun 14, 2019 | Public Relations

Competing in the real estate industry can feel like an overwhelming thing to do at times. However, if you have a plan for a compelling PR strategy, you can really outshine your competition. As long as you are willing to be patient and continue working hard, you will...

Why the C-suite needs a new leadership approach to engage stakeholder ‘supergroup’

Jun 13, 2019 | Public Relations

With societal, cultural, environmental, economic and technological demands piled on them, CEOs and other company execs are being perpetually kept on their toes in the modern era of business. And now, new research from Accenture reveals an emerging supergroup of...

Digital dads crave shopping convenience and cross-channel deals

Jun 13, 2019 | Public Relations

With Father’s Day approaching, marketing tech and consumer engagement Valassis released new research stemming from its 2K19 Coupon Intelligence Report surrounding dads’ shopping habits both online and in-store for traditional consumer packaged goods. Findings reveal...