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9 pitching recommendations to help you become a journalist’s go-to PR person
Thanks to our webinars, virtual summits, and clients, we’ve had a lot of opportunities to pick the brains of journalists and PR pros about pitching and relationship building. We took that knowledge, plus the insights from our all-in-one media relations platform, and...
4 tips for handling PR crisis through social media
Public relations is a big part of any business, and understanding how to utilize it carefully is one of the keys to successful business management. It's important to understand and accept the truth that you want your business to grow. You might not want to take your...
‘Stale’ product reviews are a big turn-off for consumers—how brands can keep them fresh
As communicators are increasingly aware, the majority of shoppers do their homework online prior to purchase, with nearly 70 percent reading between one and 25 consumer product reviews. But according to the latest research from conversion-first UGC vendor...
6 tips for preparing your digital marketing strategy for 2022
The new year is off and running. You know what that means: it's time for businesses to develop a new (and hopefully better) annual plan. As always, preparation will get you halfway there. So don't waste any time—start preparing your digital marketing strategy for 2022...
4 public relations tips to use for your business in 2022
Public relations is a big part of any business. This is simply the process of how a business takes information from another hub or organization that might be geared to their company, and then crafts that information to be displayed to the public. The reason why this...
Marketers and agencies are miles apart: A potential shift in the sphere of influence?
The symbiotic advertising agency/marketer relationship has always been fraught with a certain level of division, but a new report from marketing agency business firm RSW/US shows marketers and agencies are miles apart when it comes to planned 2022 investments in their...
Why rebuilding trust with consumers must be a top priority in 2022
Social media platforms are a great place for sharing content and communicating with others, but they’re also a great place for misinformation and conspiracy theories. Unfortunately, in the last few years, many consumers have lost a lot of trust in brands, and trust...
Ruder Finn CEO shares tips for keeping talent engaged in the ‘new normal’
With employee turnover on the rise amidst the Great Resignation, business leaders need to double-down on what incentivizes their talent in the long-term. The labor and skills shortage is now so severe that according to Deloitte, CEOs rank it as the number one issue...
Benefits and setbacks of working with freelance journalists
Even the mightiest companies and the biggest brands need a little help from the wonderful world of freelancing sometimes. If you’ve found yourself at a crossroads with your own company, and you are torn between whether or not the time is right to engage a freelance...
Shopping’s social revolution: Social media spending expected to reach $1.2T globally by 2025
In the pandemic age, digital shopping has become even more ubiquitous in almost every household, and social media is playing a big part. New research from professional services firm Accenture finds that the $492 billion global social commerce industry is expected to...
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Diamond Public Relations LA Promotes Brenna O’Leary to Director
Brenna O’Leary, a three-and-a-half-year veteran of Diamond Public Relations, has been named Director of the travel-focused PR agency’s Los Angeles office. Hired as a Senior Account Executive in 2018, and quickly moving into account management roles, Brenna has led a...
University of Florida Joins NBCU Academy Program To Train And Develop Journalism Students From Underrepresented Groups
NBCU Academy, NBCU News Group’s multi-platform journalism training and development program, will partner with the University of Florida College of Journalism and Communications (UFCJC) as one of 13 new higher education institutions to join the program in 2022, NBCU...
Zapwater Communications Expands Premium Housewares Portfolio with The Addition of Hestan Culinary
Zapwater Communications, Inc. has been retained by Hestan Culinary as Agency of Record. The premium cookware brand is known for inventing kitchen perfection and pioneering culinary innovations. Working alongside some of America’s greatest chefs, Hestan Culinary is...