PR News
by 
6 strong ways to strengthen your public relations skills
To be great at public relations, you need to be skilled in very diverse areas. Critical thinking, storytelling, communicating and connection with people are all important skills to have. Skills like writing and networking come into play too though, so what should you...
New consumer trends put CMOs at risk of missing revenue targets
New research from the CMO Council explores how the self-reliant buyer and a chaotic, digital-first customer journey have flipped much of the sales action to the top of the funnel, making marketers responsible for nearly half of a company’s revenue—yet scarce...
Is modern data infrastructure dragging down today’s marketers?
Recognizing that most organizations face strategic hurdles as a result of ineffective data application, new research from CX platform provider Simon Data examines how marketers can optimize data to better meet their customers' needs. To better understand the divide...
Which factors do media and entertainment execs ID as top priorities in a post-COVID world?
New research from EY analyzes the views of more than 100 global media and entertainment (M&E) executives about how recent events have impacted their businesses. The research reveals that nearly half (48 percent) of execs surveyed say that increasing resilience is...
Dueling studies show the path ahead for smarter online surveys
Online survey technology has transformed the market research industry. By providing more agile self-service options for programming and executing studies, online surveys have enabled businesses to generate relevant, actionable data more quickly than was previously...
New factors impacting success of marketers’ creative performance
New research evaluating marketers’ creative performance from social competitive intelligence and brand analytics platform BrandTotal reveals that that creative has a lasting impact on social advertising campaign performance—especially when you are tracking competitive...
Examining COVID’s leadership preparedness challenges, stakeholder shifts—what lies ahead?
As it has for everyone else, the COVID experience has been catastrophic for business leaders and decision makers, but also an opportunity to learn more about their ability to adapt and manage key relationships. New research from leadership advisory and executive...
3 top PR strategies for the most effective media coverage
Through public relations, companies are able to build and then maintain a positive image with the public. At the heart of PR is effective communication and dialogue with both sides. That includes companies gaining more exposure to audiences through using various...
Health & hygiene ranks weak in brand intimacy during COVID
Even though the health & hygiene industry has increased its performance from a year ago, largely due to the increased demands for germ-killing products during the pandemic, it still ranked eighth out of the 10 industries studied in MBLM’s Brand Intimacy COVID...
CX pros want to invest in proactive messaging—what’s holding them back?
Even though 91 percent of consumers are loyal to brands that provide personalized experiences across the customer journey, nearly half (48 percent) of brands in a new survey say keeping experiences consistent and personalized across platforms, channels and devices is...
Want PR NEWS daily?
Daily updates delivered to your inbox!
THIS MONTH’S WEBINAR
SugarCRM garners Gold Stevie Award winner honors for Best New Product – Relationship Management in 2021 American Business Awards
The power of SugarCRM’s game-changing feature, SugarPredict, which brings data-fueled artificial intelligence (AI) to CRM users, has now been recognized with one of the most prestigious awards in the enterprise software industry. Sugar Sell with SugarPredict, has been...
Mower generates strong results for Helio Health’s TransformNation campaign
In the midst of a growing national mental health crisis, Central New York’s Helio Health set out to engage the communities it serves in the fight, inspiring them to be a catalyst for change through a message of action and hope. Mower’s healthcare marketing experts met...
Mixology Communications continues growth with three new account wins
Mixology Communications, a new brand positioning and engagement agency, has built on a strong start to 2021 by adding three new accounts to its client portfolio. The London-based agency consults across the smart technology, sustainability, and lifestyle sectors. The...