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5 trends to watch in content marketing and SEO for e-commerce websites
SEO is dead in 2024. Have you read it somewhere before? You must have! Many people believe this. Because SEO has become more difficult than ever. It is no longer just pleasing the search engines and getting higher positions. The rules have changed, the trends have...
Developing an Etsy-like marketplace: 7 key challenges and how to overcome them
The vast success of sites like Etsy further encouraged many entrepreneurs to seek opportunities in building an e-commerce marketplace like Etsy. Always on the rise, there are avenues for those that would want to approach demand for craftsman, vintage, and unique...
The future of media relations: Engaging with decentralized media and new audiences
Public relations has always had a challenge managing the dizzying pace of the news cycle. However, viral social media news's explosive nature and subsequent reactions added a whole new element for PR professionals to navigate. Now that we’ve mastered traditional...
Building trust through transparency: The success of the 2020 Microsoft cybersecurity PR campaign
As cyber threats grow more sophisticated, it becomes increasingly important for brands in the technology space to demonstrate their commitment to cybersecurity. However, protecting consumer data is not enough. In today's world, brands must also build consumer trust by...
The role of social media in shaping modern public relations strategies
The role of social media in public relations has changed the way PR professionals interact with audiences, manage reputations, and form connections in the digital age. Those days are long gone when the only ways to communicate were through media events and press...
Dear journalists: We’re sorry for all the bad pitches—and 6 ways PR promises to improve
Let’s face it: you’ve seen some terrible pitches. PR pros have hit “send” on press releases about products you’d never cover, addressed emails to “Dear [Insert Random Name Here],” and pitched stories so irrelevant, you wondered if they’d mixed up their media lists...
PR campaigns that transform climate data into global climate action
As climate change is no longer a faraway threat but rather a live crisis in the present, public relations campaigns become more and more critical. Converting raw climate data into meaningful and actionable global initiatives requires more than scientific reports. It...
Crafting crisis management plans for accounting firms: Proactive measures, actionable strategies and support systems
One minute, you are cruising through the tax season, filling away with glee, glad to have a routine. The next minute, you're in the trenches, and your firm is in a tailspin because of a data breach, financial scandal, or even a natural disaster. If you have a backup...
Mastering communications and PR in the changing automotive industry
Consumer needs and newer technologies fuel the development of the automobile industry, and effective communications and public relations have steered this change. The global automobile industry is expected to reach $462 trillion by 2030. This underlines why public...
Is AI endangering your brand equity? 3 lessons for communications professionals
In 2022, the marketing industry experienced a digital gold rush. Early innovators swarmed to ChatGPT, eyeing possibilities to transform experiences, scale outputs, and enhance workflows (among other jargon-forward goals). To their credit, these early innovators were...
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Chevron names Laura Lane vice president and Chief Corporate Affairs Officer; Al Williams to retire
HOUSTON, January 13, 2025 – Chevron Corporation (NYSE: CVX) today announced Laura Lane will become vice president and Chief Corporate Affairs Officer, effective February 1. Lane will oversee the company’s government affairs, communications, and social investment...
New England Aquarium Selects A&G as Creative & Media AOR
Boston, MA - January 8, 2025 – The New England Aquarium has named A&G (Allen & Gerritsen) as its new creative and media agency of record following a formal review. Located in Boston, Massachusetts, the Aquarium is a nonprofit research and conservation...
New Incisiv and Verizon Research: Retailers Deploying Mobile Apps Will Double by 2026
According to the Incisiv 2025 Connected Retail Experience Study, retailers are focused on technology to improve associate productivity NEW YORK CITY, January 07, 2025 - The 2025 Connected Retail Experience Study: Mobility is Driving Associate Productivity by Incisiv,...