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Journalists on the move – Week of August 19th
Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Gannett and Gatehouse Media: have struck a deal for a $1.4 billion merger that will create the largest newspaper...
7 hidden PR dilemmas hindering your business’ growth
Public relations is more important than it’s ever been before, thanks mainly to the way in which social media has led to us all living our lives in public. These days, if your company makes a mistake, then it’ll be all over Facebook and Twitter before you know it. And...
How to rock your back-to-school 2019 sales and marketing
It is officially back-to-school time. Every year, parents (and especially students) must face the inevitable: The arrival of midsummer means it is time for students to head back to school. The bright spot for kids is that going back to school often comes with a...
Return on Experience—how retailers can keep pace with rapid rise in CX expectations
Hey brands, we can’t stress this enough: Retailers are struggling to retain their customers because consumers today increasingly have zero tolerance for a poor retail experience—and that’s what many of them are getting. Fifty-five percent of shoppers say just one bad...
With Echo’s growing popularity, Amazon moves into voice dominance
Alex, are you listening? Yes, voice is becoming a serious marketing strategy—but that voice is most likely to be Amazon’s. New research from B2B ratings and reviews platform Clutch reveals that nearly half of people (48 percent) currently own a digital assistant, and...
Time for holiday marketing prep—consumers are shopping earlier
In the last quarter of 2018, 26 percent of marketers sent Black Friday emails before November 19 and some started as early as November 1—representing a notable shift that indicates marketers are adjusting their holiday strategies as consumers begin their holiday...
Financial services PR—how consumers’ friends and family drive awareness for firms
How do financial services firms drum up business these days? New research finds that word of mouth plays the largest role in new business. A substantial segment of surveyed consumers (43 percent) said they first heard about the financial services provider they most...
5 solid tips for promoting a podcast through Instagram
If you’re a business owner using podcasts and videos in your content marketing strategy, you should be using Instagram to promote your show. When it comes to a return on investment and online engagement, Instagram is one of the best social media platforms available...
Social media is having a bigger impact on bottom lines
Nearly 45 percent of people have increased their social media usage over the past six months, underscoring the importance of social in both our society and as a marketing channel. But even as social permeates every aspect of our lives, businesses still struggle to...
Want to reach consumers? Text them, says new mobile report
Consumers are hungrier than ever for great deals from brands they love, but the app economy may be losing steam as text messaging reigns supreme for brand-consumer conversations, according to new research from mobile marketing firm Vibes. The firm’s new U.S. Mobile...
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