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18 internal communications strategies for 2020
How you communicate a message is as important as the message itself. When it comes to internal communications, this certainly holds true. Company culture can give your organization a major strategic advantage in these changing times. But what your culture consists...
5 tips to strengthen your PR team for maximum results
A good PR team is worth its weight in gold. By having an iron-clad PR strategy for any situation, your business will be able to overcome any adversity and come out of any situation with your reputation intact. There are many ways to improve your PR team, but the...
4 new trends that are empowering consumers—and turning the tables on B2C brands and firms
Consumers have acquired new power when dealing with B2C brands and businesses, and they are throwing down the gauntlet about what they expect from those they choose to do business with. These newly empowered customers no longer need to trade off price, convenience,...
4 examples of successful virtual events in 2020—and what made them work
The ongoing coronavirus pandemic has presented multiple unprecedented challenges for businesses across the globe, with the immediate adoption of remote work culture being one of them. Nearly eight months in, virtual events are quickly replacing in-person events. With...
COVID’s impact on marketer perceptions of AI and consumer connections
New research from marketing and business communications firm R.R. Donnelley & Sons Company (RRD) compares pre- and intra-COVID-19 priorities for marketers and their approaches to developing effective campaigns. The firm’s new study, The Pivot Report, indicates...
How to prepare your website for a PR scoop
The world of PR is fast-paced and traffic-heavy. When you do manage to get coverage, there’s a chance that a huge amount of traffic will rush to your website, and your digital infrastructure must be prepared to handle that load before you engage in PR, releasing press...
Riding the COVID thought leadership bandwagon—B2B leaders say “enough is enough”
When you think about “thought leadership,” you ideally think of the valuable, high-level insights you’re getting on an issue or topic that you likely can’t get anywhere else—and some genuine tips and takeaways that you can put into practice for your brand or business....
CX is the new comms battleground—is your brand prepared?
A lot has changed this year. First, the pandemic with its rules, travel bans, and restrictions, then BLM and subsequent logo and mascot name changes, and all this against the backdrop of a hotly contested presidential election. The common denominator is that all these...
Will future employees be working with technology—or replaced by it?
With AI and other technologies saturating workplaces and business processes, many employees—including those in communications—have fears in the backs of their minds that their jobs may one day (and not too far off) become largely automated, invalidating their...
As countries exit lockdown phase, CEO confidence surges as leaders turn focus to new skills
Brands and businesses around the world sought to turn a corner in July as imposed lockdowns began to lift and companies reopened on a wider scale. And as a result, chief execs translated this “light at the end of the tunnel” perspective into genuine confidence—for...
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Veteran real estate publicist Alyson Grala returns To Rubenstein Public Relations as Vice President
Alyson Grala has returned to Rubenstein Public Relations, where she will serve as Vice President, it was announced today by Richard Rubenstein, president and CEO. She will be working with the corporate team and using her expertise to build brand exposure through...
Beverly Hills Boss, NRPR Group’s step-by-step system for emerging as the BOSS of your business and destiny, hits major milestones
NRPR Group, a highly-recognized, award-winning and exclusive boutique public relations agency in the heart of Beverly Hills, California, celebrates many milestones for its Beverly Hills Boss brand. The first of many books, a YouTube channel, website, social engagement...
Newly appointed North America and Asia-based board directors bring unique regional and international business perspectives to GlobalCom PR Network Clients
GlobalCom PR Network (GCPR), an alliance of 80 public relations agencies in more than 100 countries, is delivering even greater strategic value to companies looking to expand their global footprint, with the appointment of two new Managing Directors from the North...