8 tactical ways to use email campaigns for PR
Public relations has a direct impact on your brand visibility and how people relate to you. If public relations is directly proportional to brand awareness, email marketing also influences the reach of your brand. In other words, PR and email marketing can work in a...
4 essential branding tips for hospitality marketers
Whether someone is traveling for business or leisure purposes, choosing which hotel to stay in is top of the priority list. They will consider several factors when making their decision including the price and the location, but another key point of comparison is the...
Investor relations in focus: ESG adoption rises, COVID impacts how investors look at social factors
As environmental and societal issues such as corporate purpose and sustainability rise to the forefront as major C-suite issues, new research from RBC Global Asset Management (RBC), the asset management division of Royal Bank of Canada, reveals the adoption of...
Expanding your business? Tips for revisiting your reputation management strategy
Expanding your business requires long-term, intense commitment. Not only are you committing to more work, but you’re also committing to take on more debt, more risk, and higher expenses. You’re also expanding your reach in your industry, which puts you at risk for...
Even though consumers stay in “ethno-racial corners,” they want brands to share values
Cross-cultural knowledge and insights provider EthniFacts recently released findings from their syndicated 2020 PICAT (Personality and Intercultural Affinity) study, a bi-annual national survey of American consumers that measures attitudes and behaviors through a...
7 strategies for increasing employee satisfaction in your company
Managing a business involves a lot more than just opening the doors and turning on the lights. Among all of the details that demand daily attention, none is more important than employee satisfaction. After all, where would your business be without them? A generous...
COVID silver lining? Company culture may have actually improved during pandemic
Besides house pets and maybe the ozone layer, very few things have benefitted from the COVID crisis—but according to new research from healthcare staffing firm CHG Healthcare, many firms can add their own corporate culture to that short list. For its new study, What...
The first steps toward building your content marketing strategy: Discover & Assess
Back in 2015, Seth Godin, known by some as the godfather of modern marketing, made a bold statement: “Content marketing is the only marketing left.” What he meant is that marketers should only create content that their audience genuinely cares about and wants to...
Overcoming 4 strategic challenges PR pros have faced in 2020
2020 has brought a number of challenges to everyone, and PR professionals are no different. Between your normal duties and crisis communications, you've encountered some unique challenges. Here are some of the most common ones—and tips to help combat them. Personal...
Media takes a beating: New research raises red flags for journalism in the COVID era
The COVID crisis has left piles of destruction in the world of business, and the media industry has been pummeled as badly as any. Facing everything from a barrage of disinformation to heightened security risks and a mental health crisis, journalists around the world...
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Clarity appointed by Notion Capital to raise profile across Europe
Clarity, the global communications firm, today announced it has been appointed by Notion Capital to raise its awareness in the B2B SaaS sector in the UK and EU. Notion is one of Europe’s leading B2B Enterprise SaaS and Cloud venture capital funds, dedicated to...
Durée & Company named a Finalist for 2020 PRNEWS Platinum PR Awards, “Social Good Campaign During a Global Crisis” category
Durée & Company, a Fort Lauderdale and Aspen full-service public relations, marketing and special events firm celebrating its 20th anniversary year, has been named a finalist for the 2020 PRNEWS Platinum PR Awards, “Social Good Campaign During a Global Crisis”...
Digilant appoints new Director of Paid Social, Calvin Carr
Digilant, an omnchannel digital advertising services company, announced the appointment of Calvin Carr as the company’s new Director of Paid Social. Based in New York City, Carr will be at the forefront of Digilant’s social team, offering strategic counsel on paid...
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