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3 proven ways to convey trust on your website
Regardless of the industry you’re in, trust is the most valuable commodity of all. As a general rule, today’s consumers won’t work with a business they don’t trust. The good news is that trust isn’t as difficult to gain as you might expect—it starts with your...
2020 shopping outlook—6 consumer trends to watch this year
Just days into the new year, consumers are already planning how they’ll shop in 2020. And one thing’s for sure, physical interactions with products still play a major role in purchasing decisions: the overwhelming majority (82 percent) of consumers say that seeing,...
Communication breakdown—7 in 10 want to text with businesses, but only 11% of brands do so
Overwhelmingly, businesses seem to be unaware of consumers' communication preferences—new research from SMS marketing software firm EZ Texting reveals that 69 percent of consumers across all age groups would like to be able to contact a business via text, and more...
9 new year career tips for workers of any generation
The start of the New Year is always a great time to pause and look for career advice. Career advice is relevant for any age and any stage of your career. Adapting your skills, career goals, network, and industry knowledge is more important as you age in the workforce....
Gen Z will pay for content, but dismayed by creative diversity gap
Gen Z is redefining how cultural content—i.e., music, film, television, art, lifestyle, gaming and literature—is being discovered, consumed and shared, and they're willing to pay for it, according to new research from creative industries development firm Ontario...
4 ways your HR department can protect your reputation
As a business owner, nothing is more important than keeping your reputation intact. Thanks to the internet, people now have the ability to do serious damage to a company’s reputation in a matter of seconds, which is why you need to ensure that you are protected in all...
2020 PR: “Age of Anxiety” will bring continued fragmentation, mistrust of mass media
A new year always brings a sense of hope and excitement, but with the baggage PR is dragging in from 2019, there’s also an ominous feeling throughout the industry. Indeed, a new PR forecast suggests a tough year ahead marred by distrust and anxiety. PR and social...
Do’s and don’ts for elevating your Instagram content strategy
If you are a new or a small business, your best first move would be to join Instagram properly. We will help you with some forward-thinking Instagram digital marketing ideas to start you off in the right direction. Instagram is, for sure, the number one platform for...
Accidental data breaches are on the rise—is corporate email to blame?
As fears of compromised privacy and data breaches looms over Corporate America, new research from email security firm Egress reveals that nearly half (44 percent) of execs believe employees have erroneously exposed personally identifiable information (PII) or...
4 of 5 consumers motivated by brand commitments to making the world a better place
Brands have a lot of responsibility these days to help improve society and take stands on cultural issues they support—and although consumers are willing to be flexible with their expectations, they expect to see that a brand’s heart is in the right place. New...
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5W Public Relations Announces 2019 Record-High Revenue
5W Public Relations, one of America’s 15 largest privately-held PR agencies, announced 2019 revenue, posting gross revenue of $36.4 million and net fee income of $33.9 million for the year. Active current clients of 5WPR include SAP, L’Oreal, Topps, Sparkling Ice,...
Dermablend Professional Names BODEN as Agency of Record
Dermablend Professional has selected leading cross-cultural communications agency, BODEN as its public relations agency of record (AOR). BODEN will be responsible for media relations, executive positioning and thought leadership for the #1 dermatologist recommended...
Hill+Knowlton Strategies Appoints Avra Lorrimer to Head Up New York, Orla Moran as CPG Managing Director
Hill+Knowlton Strategies (H+K), international public relations agency, announces Avra Goldstone Lorrimer will lead its H+K New York office. The firm has also appointed Orla Moran as Managing Director of its Consumer Packaged Goods (CPG) practice. Avra Goldstone...
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