MCP Explained: What It Is And Why It Matters For PR Teams
PR pros are using AI more than ever. 66% of PR professionals now use it regularly, whether that is drafting a press release, summarizing a report, or preparing talking points for a briefing. The speed AI offers saves valuable time spent on routine tasks, but adoption...
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Crisis Comms & Media Monitoring
Transparency vs. litigation: Navigating PR when medical errors happen
When a medical error surfaces publicly, whether through a lawsuit filing, a state health department report, or a family speaking to local news, hospital communications teams face a genuine dilemma. Legal counsel typically advises limiting public statements to avoid...
AI crisis scenarios: What PR teams actually need ready before the next fake drops
The first time you deal with a convincing fake of your own executive, you learn something uncomfortable: the question isn't whether it's real. You know it isn't real. The question is how you prove that to eleven thousand people who already shared it, a reporter who's...
Crisis management in public relations: What actually holds up under pressure
Most PR advice is written for calm days. Calm days don't need advice. The real test of a communications function is the week nobody planned for. A product recall, a breach notification, a screenshot going around faster than legal can review a statement. What happens...
PR Tech & AI
AI in PR: The world’s most-named wine brand just lost the citation that matters most
Domaine de la Romanée-Conti is, by any measure, the most prestigious wine producer in the world — making Burgundy since the eighteenth century, with a single bottle from a strong vintage routinely selling for five or six figures. Ask any AI engine — ChatGPT, Claude,...
When AI gets your brand wrong: Who owns the narrative?
Imagine a potential customer asking an AI tool a simple question: “What does this company do?” The answer arrives in seconds, written with enough confidence to sound authoritative. But what if the description is outdated, incomplete, or simply wrong? That scenario is...
What prediction markets are teaching PR pros about AI visibility
Kalshi and Polymarket moved more money in July 2026 than legal U.S. sportsbooks took in bets that month, according to a Pew Research Center analysis cited by CBS Sports. That is a big number for a category most PR professionals still file under "fintech curiosity"...
Content & Media Relations
AI in PR: The world’s most-named wine brand just lost the citation that matters most
Domaine de la Romanée-Conti is, by any measure, the most prestigious wine producer in the world — making Burgundy since the eighteenth century, with a single bottle from a strong vintage routinely selling for five or six figures. Ask any AI engine — ChatGPT, Claude,...
The PR follow-up problem: When persistence becomes noise
Following up is one of the most routine parts of public relations. A pitch is sent, the inbox stays quiet, and a few days later, another email goes out. Then perhaps another. The logic seems simple: if the journalist did not respond the first time, perhaps the message...
When AI gets your brand wrong: Who owns the narrative?
Imagine a potential customer asking an AI tool a simple question: “What does this company do?” The answer arrives in seconds, written with enough confidence to sound authoritative. But what if the description is outdated, incomplete, or simply wrong? That scenario is...