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6 tips for communicating during the coronavirus pandemic
For brands, deciding how and when to communicate during the current coronavirus pandemic is fraught with difficulty. With the outbreak in full swing, we gathered six recent observations about the messages and communications channels brands might consider using (or...
How Gwyneth Paltrow’s Goop rebuilt its reputation after crisis
Founded by actress Gwyneth Paltrow in 2008, wellness and lifestyle brand Goop has been hit by its fair share of criticism over the years. From allegations of privilege to pseudoscientific language, debate over the brand’s product claims has been more or less non-stop;...
How sales leadership is responding to COVID-19 market disruption
Unchartered territory and uncertainty—these are the top two themes shared in a new survey examining COVID-19’s significant economic and workforce impact on sales management practices and operations. The newly released 2020 Sales Leadership Flash Survey, from revenue...
Coronavirus impacting shopping decisions, spending, availability—who’s feeling it most?
As the coronavirus spreads nationwide, the latest survey from product investment tech firm First Insight found that news of the virus is impacting the shopping behavior of 75 percent of respondents, up from 45 percent (a 70 percent increase) when comparing to a survey...
COVID crisis PR—business communications in unprecedented times
In midst of all the stress and uncertainty about the coronavirus pandemic, it’s important for companies to communicate. Messages to clients, customers and employees should be clear and concise, showing you are in control and staying abreast of the hourly updates from...
Commemorating Women’s History Month—and our role as PR pros in a time of unprecedented challenges
On March 8, 2020, Google’s International Women’s Day doodle featured an animated video that celebrated women throughout the world spanning multiple generations, cultures and professions. With this year’s theme #EachforEqual, we are invited to help forge a gender equal...
How PR and influencer marketing strategies converge
Let’s start this off with some food for thought. What would the first syndrome be if the business world loses the word of mouth effect? First and foremost, this phenomenon implies that nobody talks about anything else outside their first-tier affairs. Imagine the...
Journalists on the move – Week of March 30
Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Daily Beast: Caroline Phinney (@carolinephinney) has joined as Newsletter Product Manager. Broadcasting NPR:...
5 things business leaders need to be doing for their employees during the COVID-19 crisis
The coronavirus has surely thrown a monkey wrench into business processes across the country and around the world. While some companies have managed to find ways to maintain productivity, others are struggling for their very existence. In any case, employees have been...
Being a leader that others want to follow—and guiding others to do the same
Although Women’s History Month implores us to champion women who have paved the way—I’ve been highlighting women in tech, like Hedy Lamar, Grace Hopper, Annie Easley, and Katherine Johnson—it’s also a powerful reminder to revaluate equality in this moment, one...
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Lambert acquires creative & digital agency Fairly Painless Advertising
Lambert & Co., Michigan’s largest public relations and integrated marketing firm, announced the acquisition of branding, creative and digital agency Fairly Painless Advertising. The deal marks Lambert’s eighth transaction and third in the last six months, and it...
GCI Health expands health policy and public affairs offering with hire of Ryan Kuresman
GCI Health announced the addition of Ryan Kuresman, Group Senior Vice President, to expand and lead the agency’s health policy and public affairs offering out of the GCI Health’s Washington, DC, office. In this role, Ryan will be responsible for elevating GCI Health’s...
The S3 Agency launches new campaign for Franklin Mutual Insurance reflecting today’s COVID-19 lifestyle reality
In response to the changes the COVID-19 pandemic has brought to the Garden State, Franklin Mutual Insurance (FMI) announced a new ad campaign. The campaign, titled “Live In,” reflects a sensitivity to the sudden changes the population is experiencing and goes live...