PR News
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It’s complicated—4 tips for translating even the most technical topics
Certain subjects are guaranteed to elicit an enthusiastic reaction regardless of the audience: food, puppies, the latest LOL meme. They’re all bona fide crowd-pleasers, and you don’t have to be a communication genius to get people pumped. But when the subject at hand...
Why marketers’ channel neglect leads to fewer insights
According to new research from CallRail, marketers agree on one thing: everyone wants better attribution. Practically all comms pros (96 percent) agree that attribution is critical to informing and optimizing marketing decisions, and 36 percent say the lack of insight...
Data distrust is creating big reputational risks for brands—5 steps PR must take now
Consumers are increasingly fed up with fears of their personal data being compromised virtually every time they make a purchase—and new research from global comms consultancy Ketchum shows that the brands and businesses that endanger their customers’ privacy are...
Solid strategies for extending the online reach of your blog
Creating some great content is the first step in making your blog successful. But having the most interesting blog posts in the world doesn't mean a thing if they do not reach the right customers. Increasing the loading speed is just one of the things you can do....
Even in November, PR gaffes continue to plague the Houston Astros
After last month’s pre-World Series public relations fiasco involving their then-Assistant GM, the last thing the Houston Astros needed was one of their former players outing them as shameless rule-breakers. But to paraphrase the principle of karma, what goes around...
The jury’s still out on law firms’ approach to digital marketing
Law firms increasingly recognize the importance of digital marketing, which encompasses all the critical tactics, technologies and strategies needed to engage and inform consumers of legal services. But new research shows more resources and support may be needed. The...
Hey brands, your social posts and apps aren’t working—how should you reach out?
Communicators are privy to a host of new outreach methods for engaging customers and prospects, but according to new research from cloud communications platform Twilio, despite an explosion of new channels, email and text are still the preferred channels for consumers...
Journalists on the move – Week of November 18
Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Bloomberg News: Teaganne Finn (@teaganne_finn) is now covering breaking news. She was previously covering...
5 inspiring cases of successful influencer marketing campaigns
The days when TV advertising used to be the most effective marketing tool are long gone. These days, we are facing a new era of marketing where influencers are taking over traditional marketing tools and strategies. Collaborating with an influencer who has a fan base...
Fake news fallout—many students don’t judge reliability of sources
Fake news remains a crippling problem for media—and new research from critical thinking org The Reboot Foundation shows that the problem may be worse in coming years. According to the group’s new report, students aren't acquiring the skills to fight fake news, and...
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