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The benefits of long-term relationships in influencer marketing
Influencer marketing has been an important part of most brands’ advertising efforts for some time now, from small niche brands to well-known, long-standing ones. While marketing with influencers can take many different forms, such efforts fall into two general...
What do white men really think about workplace inclusion?
With social movements such as #BlackLivesMatter and #MeToo shedding light on systemic injustices in society and at work, it might be easy to assume that the men who most benefit from existing systems (white men, predominantly) would stand in opposition to change. But...
CX offenders: Customers are not as happy as businesses think—dissecting the disconnect
They say good CX is all about communication, and while businesses and consumers agree on that, brands and companies seem to have a different interpretation of a satisfying experience compared to their customers. Indeed, new research from conversational AI solutions...
5 surprisingly relevant tools for online PR research
There’s no shortage of PR-suitable tools out there in the online world, as a simple search in any decent engine will make abundantly clear—so many ways in which you can glean valuable insight for your PR campaigning: vast resources such as the Agility PR Solutions...
PR pulse: GOP and Dems reassured about COVID prevention—but still stressed
While the issue of how to prevent the spread of COVID-19 continues to be highly politicized, a new survey by the American Psychological Association shows a consensus among Republicans and Democrats: A majority of Republicans (65 percent) and Democrats (88 percent)...
5 tips for making your brand stand out from the crowd
With more than 28 million small businesses in the United States alone, making your brand stand out from the crowd isn’t easy. Even if just a fraction of this number are businesses that are competing with yours, this figure is still overwhelming when you are trying to...
As businesses reopen, trust tensions emerge among 3 differentiated consumer groups
As new business challenges emerge in the COVID battle, Americans say they value "caring for others" and "control" more in a pandemic-challenged world—but are showing a distinct lack of trust, particularly of companies, businesses and employers, new research from...
How to create unique experiences with interactive content
Most businesses and individuals already know the basics when it comes to creating good content. In fact, most people these days are already creating more content than they were just a couple of years ago. That’s precisely the challenge that everyone seems to be...
The remarkable role of public relations in customer experience
Staying on the cutting edge in business is a full-time job. One needs to be constantly innovating the product, reaching new prospective customers, and building relationships with existing customers. It’s no small wonder that customer experience has been made to be one...
The resilient generation: Today’s youth view COVID period as opportunity to reset, take action
Despite unprecedented health and economic disruption caused by the COVID crisis, millennials and Gen Zers nevertheless show resolve and embrace a vision to build a better future, according to new research fromfinancial consulting firm Deloitte. The 2020 Deloitte...
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Black communications professionals disparately impacted due to COVID-19, new Media Frenzy Global survey finds
COVID-19 is uniquely impacting Blacks in communications due to organizational shifts brought on by the virus combined with the heightened social justice climate. Media Frenzy Global, in partnership with the National Black Public Relations Society (NBPRS), released its...
Sachs Media Group donates creative campaign to help students be “COVID Health Heroes”
As students across Florida prepare to return to school later this month, simple behaviors could become heroic to significantly stop the spread of the disease – things like wearing a mask, staying six feet apart and coughing into an elbow instead of a hand. That’s the...
Walker Sands celebrates 2019 success with Inc 5000 and Crain’s Best Places to Work recognition
Walker Sands, a marketing agency focused on accelerating the growth of B2B brands, was recognized this month on the Inc. 5000 Fastest-Growing Companies list for its sustained growth throughout 2019, as well as on the Crain’s 2020 Best Places to Work in Chicago list...