PR News
by 
Who needs politicians? Here’s how brands can unite the country
New research from ad network Grey New York examines U.S. consumer perspectives on our perceived national divisiveness, providing a road map for brands that are—intentionally or incidentally—finding their place in public discussions around how to bring people together....
#MeToo moment or movement? What’s missing from this story?
While #MeToo continues to promote a wave of social media activity and much-needed awareness of sexual harassment and misconduct, a new study by researchers at business and leadership consultancy VitalSmarts shows little significant change—and some unintended...
Retargeting must change—marketers cite wasted resources, measurement issues
Retailers rely on retargeting ads to alert us to what we might not know we need in order to move the sales needle, while many consumers feel the practice has become overused and overly intrusive. Shoppers and marketers may be on opposite sides when it comes to...
Is brand loyalty dead? Here are 3 ways you can resurrect it.
It used to be that companies enjoyed customers for life—even in competitive industries with lots of others offering similar products. But this is no longer true. Today’s customers are much more likely to jump from brand to brand, which creates quite the conundrum for...
Gen Z amps up expectations for CEOs, companies, and capitalism
Not unlike their predecessors, Generation Z is doing things differently. Disillusioned with traditional cultural institutions, these young people are bypassing the political system and focusing on consumerism as a channel for change, according to new research from...
Critical thinking—today’s grads still struggle to identify fake news
Fifty-nine percent of young professionals are very confident in their knowledge of soft skills, including critical thinking skills—yet according to a new national study from edtech firm MindEdge Learning, this confidence is woefully misplaced. The second annual State...
A decade later, CMOs still struggling to boost revenue and engagement
In 2008, when asked if brands were fully realizing the revenue potential of customers, 76 percent of chief marketers said no. Ten years later, 77 percent of respondents to the same question in a new CMO Council audit still say no, and 10 percent say they are not even...
Despite scandal, more small businesses will increase investment in Facebook
Even in the wake of the trust issues that erupted from the Facebook/Cambridge Analytica data-privacy scandal, the incident has morphed into a different kind of lesson for small businesses—that the power and influence of social media must be embraced, not feared. The...
Want PR NEWS daily?
Daily updates delivered to your inbox!
Follow Bulldog Reporter for more PR NEWS
