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PR careers: 6 lessons I’ve learned as a junior copywriter
I have worked as a junior copywriter for a little over three months now, and in that time, I have learned a vast amount. I work at TopLine Comms, a B2B digital PR and SEO agency with a variety of technology and engineering clients, and my day to day work involves...
Why Chief People Officers see a steep climb to the future
Most chief people officers (CPOs) realize they need new skills to meet the demand of the 21st century role, but few are prepared, citing a lack of development and investment from the C-suite. This is according to a new study by SHRM’s HR business and thought leaders...
Generation Z’s message to today’s brands: We’re low-key looking for commitment
Brand communicators are endlessly striving to better understand the preferences, beliefs and behaviors of Generation Z. They want to identify how this uniquely elusive generation thinks about the world, how that shapes their opinions about brands—and how companies can...
5 ways companies can show social responsibility in the new year
A new year, a new decade … In 2020, many consumers are focused on reaching personal, health, and professional goals. While working toward their own responsibilities to be better, more and more consumers are aligning themselves with companies or brands that prioritize...
PR pulse: The partisan divide on the issue of media importance
The media have been a large focus of attention during the past few years. Yet, day after day, they do their job. And according to a new survey from research and insights firm Regina Corso Consulting, over four in five Americans (85 percent) say the media are important...
4 essential steps for marketing your event
There are a lot of steps that go into running a successful event. One of the most fundamental parts of a successful event, though, is getting people to go. You can have the perfect event organized, but if nobody turns up, then you’ve got a big problem. This means the...
PR 2020: Social purpose—backed by action—tops new list of new-year comms trends
2020 will be the year companies start implementing concrete actions to support their commitments to social good, according to comms and marketing firm the10company’s just released 10 communications trends. And it’s already starting—Larry Fink of BlackRock announced...
The 5 simple rules for keeping any client happy
Greatcustomer service is essential to running a successful business, and public relations is certainly no exception. It takes a lot of time and resources to acquire a new client, so it only makes sense that you also nurture these relationships. They keep your business...
Are U.S. marketers sleepwalking into trouble In China?
New research from global marketing consultancy LEWIS shows that while the Chinese market remains a priority for most, a perception of overconfidence among U.S. senior marketers is leaving brands open to risk in the world's second largest economy. The research is the...
New Weber report quantifies the company value of reputation—how much is it worth?
PR pros have been measuring the impact and implications of brand reputation for a while now, but new research from global comms firm Weber Shandwick applies a tangible value to the concept—and confirms that corporate reputation is an invaluable asset with appreciable...
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Choice Media & Communications Adds Kristina Martin as Executive Assistant, Promotes Devin Lee Duke to Senior Publicist
Choice Media & Communication announced the addition of Kristina Martin to the team as executive assistant. Martin joins Choice from Vanderbilt University Medical Center, where she served as lead administrative assistant. Prior to Vanderbilt University Medical...
R&J Strategic Communications Promotes Ashlee Weingarten to Assistant Account Exec
R&J Strategic Communications, a full service integrated marketing and public relations agency, announced the promotion of Ashlee Weingarten to Assistant Account Executive. In her new role, Weingarten will continue to be a valuable member of R&J’s consumer...
RhythmOne Appoints Kumaran Sambandam to VP of International Demand Partnerships
RhythmOne LLC, a Tremor International company, announced the appointment of Kumaran Sambandam to the position of Vice President of International Demand Partnerships. In his new role, Sambandam will oversee the programmatic growth of the RhythmOne Supply Side Platform...