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Breaking through a nonstop news cycle in 2025: Tips for healthcare PR
It’s predictable: Presidential election years are usually a challenging time for communicators who want to garner media coverage on behalf of an organization. Your stories may seem less relevant as journalists feel increased pressure to tie their stories to the...
Enhancing cybersecurity PR strategies with social media analytics
As cybersecurity threats continue to evolve, organizations must adopt innovative strategies to enhance their public relations efforts. Social media analytics has emerged as a vital tool for measuring the effectiveness of cybersecurity communications, understanding...
The critical role of digital agencies in the AI era
In today's rapidly evolving digital landscape, the emergence of AI has ushered in a new era of possibilities and challenges for businesses across all sectors. As organizations strive to stay competitive and relevant, the role of digital agencies has become more...
A 2024 Black Friday checklist for PR: How to prepare and maximize for peak engagement
Black Friday sales can make or break more than Q4 for ecommerce businesses. People are less likely to queue overnight these days. Instead, they scour the web for weeks, looking for the best deals. With so many shoppers gearing up for the holiday shopping season, you...
Why local news is crucial to public trust in the media—and how to preserve it
The local news is quickly drifting out of our grasp as a society, as it becomes harder and harder for these outlets to stay afloat financially—or after financial firms buy, gut and sometimes shut them down. Alden Global Capital is one notable example of this, which...
3 smart strategies for aligning your PR strategy with B2B lead scoring
While most people would agree that sales and marketing go hand-in-hand, PR can sometimes feel like a bit of an outlier. PR has always been about creating visibility and building trust for the brand, but its role as a marketing tool in driving direct engagement and...
AI learning resources for PR and marketing pros to enhance their skills
With the rapidly changing digital environment today, AI is not just a buzzword but a strong tool that reshapes PR and marketing. Understanding AI opens professionals to the many forms of comms advances that will take place, from predictive analytics to personalization...
The future of travel PR: 6 tips for adapting to change and innovating for success
The travel industry is in a state of transformation as it adapts to a post-pandemic world. With changing consumer expectations, technological advancements, and a growing focus on sustainability, the role of travel PR has never been more critical. In 2024, travel PR...
Budget-friendly email marketing for PR: 4 simple strategies to save money
In public relations, cutting costs is not an easy feat. You need resources to maintain a brand's image and build strong media relationships. Lowering the budget could mean compromising the value of communications. With email marketing, though, PR firms and...
How AI and social listening work together to revolutionize PR crisis management
One wrong move by professionals in the field of public relations can quickly lead to a full-blown crisis. With advanced technologies in place today, PR professionals are more adept than ever before at being a step ahead of potential crises. AI in PR and social...
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Annalise Coady Joins GCI Health as President, UK Market Lead and EMEA Head of Growth
Agency further expands growth team with hire of Dan Bunce as EMEA Head of Business Development LONDON, 4 November 2024 – GCI Health, an award-winning integrated specialised healthcare communications agency, today announced the hire of Annalise Coady as President, UK...
Ascribe Bioscience selects Red Lorry Yellow Lorry as its U.S. PR and marketing agency
The NY-based agtech company is partnering with the lorries to refine its brand positioning and increase awareness for its innovative crop protection products Boston, Mass. – November 4, 2024 – Ascribe Bioscience, an agriculture technology company, has appointed Red...
AI Energizes Communications Professionals’ Relationship with Work, New WE Comms/USC Annenberg Research Finds
New Research from WE Communications and USC Annenberg Center For Public Relations Finds Comms Pros Who Frequently Use AI are More Excited to Come to Work SEATTLE — WE Communications (WE) and the USC Annenberg Center for Public Relations (USC Annenberg) jointly...