PR News

Teens’ views on activism and cause marketing—why it matters for brands

By now, we’ve all seen the compelling data as to why brands should invest in cause marketing—and a new study from teen and young adult-focused brand...

How brands can nurture and grow a positive reputation

Jul 17, 2018 | Analysis, Public Relations

A business reputation is one that is hard won, but can be lost in a matter of minutes, especially in today’s digital world where consumers are constantly connected. One wrong move online and your brand can take a serious hit. A misinformed social post can reach the...

Latest profitability report shows PR rebounding from 5-year slip

Jul 17, 2018 | Public Relations

U.S. PR agency profitability numbers reveal a steady rebound from last year’s rate, signifying an upturn in industry growth after a few years of diminished results. Participating firms reported an average of 18 percent of net revenues in 2017, according to the latest...

84 percent of marketers lack insights into e-commerce purchase behaviors

Jul 17, 2018 | Marketing, Public Relations

New research of more than 300 marketers from Jumpshot, which unlocks walled garden data, uncovers the importance of data insights from within e-commerce marketplaces like Amazon, Target and Walmart.com. The big takeaway: respondents indicate they lack customer...

5 ways airlines can build stronger relationships to gain loyalty

Jul 16, 2018 | Public Relations

Summertime is here—that’s right, time for vacation travelers to get ready for what they rightly assume will be forgettable airline experiences. With such a pathetic track record in customer satisfaction, what will it take for this industry to embrace some new CX...

Journalists on the move – Week of July 16

Jul 16, 2018 | Media Moves

Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @MEDIAlertUSA and @MEDIAlertCANADA News and Media Associated Press: hires Steven Sloan (@stevenpsloan) as Political Editor. Columbia Journalism...

How community relations can outpace even your best media hit

Jul 16, 2018 | Analysis, Public Relations

If the early-in-my-PR-career me were looking at the current me writing this article, he would either be laughing or looking at me incredulously. In the earliest days of my career, I was a media placement machine. Getting a client placed was as simple a proposition as...

U.S. consumers becoming more open to sharing data—is it wise?

Jul 16, 2018 | Marketing, Public Relations

Despite the Cambridge Analytica incident and other privacy concerns, new research from marketing data foundation firm Acxiom, in partnership with the Data & Marketing Association (DMA), finds U.S. consumers are becoming more open to engaging in data exchanges in...

PRSA strikes back: Org chair addresses reform turmoil in new exclusive

Jul 13, 2018 | Public Relations

The Public Relations Society of America is under attack—a small band of rebel members has broken loose from the usually tight-knit org and launched an aggressive ethics-reform initiative, and the industry’s leading trade association suddenly finds itself the target of...