PR News
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The fight against COVID-19 is a war—how companies are adopting military skills
War and conflict have been a ceaseless part of human history. The battle against the COVID-19 virus is an enemy no nation has ever met. COVID-19 never tires, COVID-19 ceaselessly attacks, and COVID-19 is a survivor. COVID-19 is an awesome enemy, but like all enemies...
Multicultural consumers streaming content more as social distancing continues
Believe it or not, consumers are streaming even more content. The “Rona”—as it’s been deemed by Black Twitter—has forced many of us indoors for extended periods of time. And that means more time with our TVs and connected devices. We already know that nearly 19...
Amid COVID-19 pandemic, employees have low trust in leadership to navigate through crisis
Trust is in short supply these days, and there’s been no lack of skepticism during the COVID-19 crisis. With three-quarters of Americans (and counting) ordered to stay home to control the spread of the contagion, only 32 percent of U.S. employees say that their...
6 tips for establishing media relationships that will get you coverage
A cornerstone of public relations is raising the visibility of your brand. Securing coverage for your company, product, executives and/or ideas in key media outlets is a way to this. Consistent coverage hinges on good relationships with the media, and like any...
Could Corona Beer be looking at an insurmountable brand problem?
About 10 years ago a woman I met at a business grand opening handed me her business card. She was an event planner, and her company name included the word Isis. Clearly, the name alluded to the Egyptian goddess of life, but more recently had taken on dark...
This checklist will help your PR firm with remote work strategy
All of our PAN staff are now working from home across our five offices in Boston, San Francisco, New York, Orlando and London. We’ve taken this step to safeguard our employees, their families and our clients. Remote work has always been part of our culture and we’re...
COVID work crisis—top stress points for Americans working from home vs. going into work
For many people, one of the toughest lifestyle adjustments they’ve had to make is going from in-office positions to working at home. Meanwhile, many others are unable to work from home, and are forced to deal with the psychological strain (and physical risk) of...
4 engaging PR strategies to improve your business performance
Developing a strong PR strategy is key to running a successful business. How your company is perceived by the public plays a big part in how well you perform. These days, consumers are less likely to patronize an establishment that has what they perceive to be a bad...
4 ways technology is transforming PR in 2020
Technology is changing every facet of business management, and the PR department is not immune. Many factors are contributing to the changing face of public relations in the digital age, and emerging technologies continue to cause disruption. While there are negatives...
Consumers are watching how brands act during COVID crisis—here’s how it will shape future loyalty
Brands and businesses are scrambling to stay afloat during the COVID-19 pandemic, but they’d better also watch the way they conduct their crisis business management—because once the viral dust settles, consumers plan to hold them accountable. More than 89 percent of...
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Global Results Communications launches interactive job and resource board for individuals affected by COVID-19
Global Results Communications (GRC), an award-winning, full-service public relations powerhouse focused on high tech and all the verticals it touches, has created an online platform which includes an extensive list of companies currently hiring during the pandemic and...
Vital Capital selects BackBay Communications as PR Agency of Record
BackBay Communications, a leading integrated financial services public relations, content development and digital marketing firm, today announced that it has been retained as agency of record by Vital Capital, a pioneering impact investor focused on companies in...
Screen-free learning platform, Yoto, selects 5W Public Relations as Agency of Record
5W Public Relations, one of the largest independently-owned PR firms in the U.S., announced that it has been chosen as agency of record for children’s screen-free audio platform, Yoto. The account will be managed by 5WPR’s parenting specialty team who bring a...
