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The psychology of freebies: Here’s how they help build traction and brand recognition
Today's fiercely competitive market has made brand recognition a necessity. Standing out is pivotal for survival, and an innovative tactic that many brands use is the allure of freebies. By offering something for nothing (or seemingly nothing), brands can capture...
Why influencer marketing is your best option for marketing your mobile app
So, you’ve finished development on your new mobile app. Congratulations! Now you need to find a way to market it. You have lots of options. You could set up billboards, post on social media, or use a hosted VoIP to contact customers. Yet with 3.4 million apps on the...
The state of global communications: All regions share top challenges like budget and staffing levels, but also optimism for the future
Communicators around the world have more in common than their diverse geographies might indicate. New research from global communications network IPREX reveals that budget challenges, staffing shortages, and language barriers are top challenges across the board. But...
Tips for turning exceptional customer experiences into brand advocacy
Brand building is like a coin—it has two sides. One is all about building customer loyalty, while the other (and equally important) is creating brand advocates. Brand advocates are happy customers who step up the game for you by spreading good words about your brand....
ChatGPT scams are increasing exponentially: How to avoid them
It should come as no surprise that AI can be a scamming goldmine for malicious e-predators, and businesses and consumers alike can easily fall prey to these evolving threats. New research from passwordless, phishing-resistant MFA provider Beyond Identity explores the...
The future of content management is in collaboration—6 ways to interlock them
The modern business environment widely recognizes remote working as a practical and advantageous mode of operation. In fact, studies show that remote work productivity increased by 47 percent during the pandemic and today’s workers—as much as 87 percent—would take the...
Worst of both worlds: B2B marketers are feeling the pressure of new audience expectations, which now mirror those of B2C consumers
For marketers, B2B has always been a different animal—it’s a challenge that requires sharper focus as it’s typically a higher-end product marketed to a much narrower group of well-informed prospects. But new research from open SaaS ecommerce platform BigCommerce...
7 press release mistakes you need to keep an eye on and avoid
As a seasoned public relations professional, you know that any PR strategy worth its salt includes creating and distributing press releases when a newsworthy story emerges. But writing a good press release is no easy feat—especially when pressed for time. Even if you...
5 reasons why social listening is now critical in PR
Can you picture navigating a ship without a compass? That’s how PR professionals operate without social listening in the current digital landscape. As conversations shift online, brands face the challenge of keeping up with real-time chatter that can make or break...
Brand vision and employee engagement: Workers feel disconnected from employers when they don’t see the company’s mission in action
Just as consumers are expecting brands and businesses to embrace the tenets of Purpose in their statements and actions, so too are employees. New research from global research and advisory firm McLean & Company highlights the impact that failing to see their...
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Coyne Public Relations Named PR Agency of Record for Starkist® Co.
Coyne PR Charged with Driving Awareness through Earned Media and Influencer Engagement Parsippany, N.J., September 22, 2023 – StarKist®, an industry innovator providing trusted, nutritious food products, has partnered with Coyne Public Relations to drive awareness and...
Founder and CEO of Mekky Media Relations Awarded PRSA’s 2023 Professional of the Year Award
Michelle Mekky, Founder and CEO of Mekky Media Relations, was recently awarded the Professional of the Year Award at PRSA’s 2023 Skyline Awards. Michelle’s contributions to the PR industry, particularly in Chicago, reach beyond agency success, and that’s what makes...
SugarCRM Celebrates Thriving User Community Milestone: 10,000 SugarClub Members Worldwide and Growing
Call for Entries Now Open for the 2024 SugarCRM Customer Breakthrough Awards CONNECTED 2023 – AUSTIN, Texas – September 21, 2023 – SugarCRM, provider of the award-winning AI-driven CRM platform, today announced it has reached a major milestone for its online SugarClub...