PR News

Care in business management and quality of service delivery. Evaluation and after sales support of the product purchase. Customer relationship concept with icons in flat design vector illustration.

Spending power in the ‘Attention Economy’ ushers in new age of brand loyalty

There’s a power shift in play when it comes to retail spending: the often-underestimated Generation Y has nearly three times as much spending power...

Is guest blogging still a viable marketing strategy?

Apr 19, 2019 | Analysis, Public Relations

When it comes to SEO, link building, and brand exposure, guest blogging has traditionally been one of the go-to strategies. But in 2019, when SEO rules are changing and many of the old methods of doing things are no longer valid, we pose the question: Does guest...

Why food/hospitality brands must shore up reputation management

Apr 19, 2019 | Public Relations

As customers interact with—and review—brands across a growing number of third-party sites, new research reveals reputation management is the key area of focus for the food and hospitality sector, with 66 percent planning to focus on "collecting customer feedback" and...

You think there’s no such thing as bad publicity? These brands would beg to differ

Apr 18, 2019 | Public Relations

Like all of us humans, even the most seasoned PR professionals make mistakes. Sometimes, a mistake can be corrected simply and easily. But every so often, the problem can't be swept under the rug. These problems can be costly—very, very costly. Successful, well-known...

Building an authentic brand in the age of transparency

Apr 18, 2019 | Analysis, Public Relations

In today’s marketing landscape, brands are forced to be more than… well, a brand. They are being asked to adopt a platform of values that mirrors that of their audience; to stand up for important causes and play a leading role in social activism. But most importantly,...

Bridging the data divide—top challenges for data and analytics teams

Apr 18, 2019 | Public Relations

Most data and analytic teams feel that they have the data and insights needed to make critical decisions, but not necessarily the right resources to address strategic issues. New research from predictive analytics software firm Prevedere shows that closing this gap is...

Website spelling and grammar errors are costlier than you may think

Apr 18, 2019 | Marketing, Public Relations

PR and marketing pros know that poorly written press releases and messaging have a detrimental impact on press pick-up and audience engagement. But website content is often not run through the same rigors as other content marketing copy—and new research by web...

Winning in the Business 4.0 world—4 critical behaviors execs must embrace now

Apr 17, 2019 | Public Relations

With a rapidly evolving business landscape and increasingly sophisticated customer expectations, businesses face constant challenges to quickly adapt and stay ahead. Enlightening new research from IT services, consulting, and business solutions firm Tata Consultancy...

The art of the pitch—4 steps for creating the perfect presentation

Apr 17, 2019 | Analysis, Public Relations

Last month, I had the pleasure of leading a pitch session to a packed room at Tech Alpharetta. While some people may have just come for the pizza and beer, most seemed genuinely engaged in learning the four steps to nailing a presentation. The Lead Establish your...

How innovative CMOs create business value with hyper-relevant CX

Apr 17, 2019 | Marketing, Public Relations

A small number of innovative chief marketing officers are helping their organizations generate shareholder returns 11 percent higher than those of their industry peers by delivering hyper-relevant customer experiences, according to a new report from Accenture. Based...