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How to use location targeting to get the most out of marketing
Recently, Burger King launched a bold new marketing campaign. Using geo-targeting on nearby users’ devices, the fast food chain encouraged users to stop by and check in at a nearby McDonald’s in order to qualify for a free sandwich from...Burger King. This campaign...
PR software spend booms in 2018—what’s driving this growth?
To the delight of PR service providers—and indicative of their increasing value to the public relations industry—spend on media intelligence software and information solutions by PR pros surged to over $4.1 billion in 2018, according to a new report from Burton-Taylor...
Candidate regret—many Gen Z employees rue accepting job offers
It turns out that a growing number of younger workers are regretting their career decisions, according to a new report from research and advisory firm Gartner. In 2018, 40 percent of Gen Z respondents reported that they would not repeat their decision to accept the...
Awash in tech options, content marketers are hacking their way to meaningful strategy
Content marketers are overwhelmed with new technology options but primarily still use brute force to find their way to deeper and more meaningful strategies. That’s the key finding in Content Marketing Institute’s newly released 2019 Content Management and Strategy...
The secrets of getting your company featured on a podcast
How can marketers like you get your CEO or brand spokesperson interviewed on a podcast that’s heard by tens of thousands, or even millions, of listeners? And, just as challenging, how can you convince your CEO that securing a podcast interview could be as valuable for...
Gen Z graduates to the workforce—how their job search differs
The oldest members of Generation Z are turning 22 this year, and as they prepare to graduate college, many will be entering the professional workforce. New research from talent acquisition software firm Yello educates employers on how to best attract the first...
The customer is always right—but 4 in 5 businesses struggle to put customers first
Brands and businesses are hailing the importance of a customer-centric business and marketing strategy—but are they walking the walk? New research fromdigital experience optimization firm Optimizely reveals that over 80 percent of businesses are talking about the...
Media relations mentoring—20 ways to improve your media game
Who often is your biggest critic? You! When it comes to accurate and objective critiques of how you did during a media interview, your eyes and ears aren’t exactly impartial judges. When trained, they can be supremely effective in evaluating your sure-footed successes...
Millennials “flex” their favorite brands, shaping U.S. and UK trends
As the retail industry continues its evolve-or-perish journey, Millennials, who are gaining a reputation for being “category killers” across various industries, are starting to wear their hearts on their sleeves—according to new research from retail tech group First...
4 tips to build a good business reputation
In business, your reputation is all-important. It can take many years to build it up, but just a moment to knock it all down again. Once you have lost your reputation in business, it can be extremely difficult—perhaps even impossible—to raise it again. Here are some...
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