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How effective is email marketing in 2021? Trends to watch
Ever since the COVID-19 pandemic that took the world to its knees in 2020, we have been experiencing what can be called a frenzied society with its roles, rules, and the ways of operation altering regularly. The world has gone digital, work is no longer confined to...
5 practical tips to kickstart your marketing career
Marketing is a crucial industry that’s flourished over recent years. As the internet and digital platforms have become increasingly popular, the marketing landscape has evolved, and now many businesses employ in-house marketers. Additionally, there are thousands of...
Do consumers trust social media influencers? Overcoming barriers to IM success
Even though there are plenty of communicators who will tell you influencer marketing is overhyped (and we’re not saying it isn’t), the fact is influencers have been proven to boost campaign efforts when used effectively. As businesses adopt digital marketing...
6 top ways to get busy journalists to cover your brand
In one day, reporters and editors receive over 50 emails. To get coverage or generate interest, your pitch needs to add value, be timely and you need to follow up properly. Whether you are looking to get interviews for your spokesperson, feature on a community news...
CMOs’ marketing effectiveness graded in new C-Suite Scorecard
How effective were chief marketers and their teams’ efforts during a rocky 2020? While revenue and sales growth rank as management’s top mandate for marketers, CMOs will be more than happy with grades received in a new C-Suite Scorecard of marketing value and...
5 tips for build closer relationships with your older customers
Although your business might be successful, to ensure that this success lasts, you need to make sure that you develop close relationships with your older customers that will keep them returning to your company. In addition, developing these relationships can help you...
Authenticity gap: Brands are failing on nearly half of what consumers expect from them
Consumers are putting extraordinary pressure on brands and businesses to meet their expectations and make their buyer journeys seamless, but new research from comms giant FleishmanHillard reveals that a large majority of brands and industries around the world are...
VW’s former CEO pays dearly for crisis misconduct—PR lessons for brands
After a long settlement procedure, the Volkswagen Group is now set to receive about $14 million from its former chairman Martin Winterkorn. Back in March, the supervisory board for the corporation reviewed all of the findings regarding the “dieselgate” scandal from...
5 steps for building a high-converting email marketing funnel
It's a horrible feeling when after working on a prospect for some time and following up, they drop off the deal without conversion. It happens. But it would happen less if you leveraged an email marketing funnel. Such a funnel helps you visualize your prospect's...
Post-COVID consumer optimism, anxiety and resilience: What communicators need to know
We’re finally moving out of the COVID darkness and back to a brighter, more “normal” world, so it’s a perfect time to evaluate how consumers are thinking now and how they have adapted their shopping behaviors and lifestyles. New research from marketing solutions firm...
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Mower Names Stephanie Crockett as President & Chief Operating Officer
Mower, one of the leading independent marketing communications agencies in the U.S., announced that Stephanie Crockett has been named President and Chief Operating Officer of the firm. Crockett assumes the President’s title from Eric Mower, who remains Chairman and...
Crowe PR Teams Up with #HalfTheStory to Promote Healthy Tech Habits Amongst Teens
Award-winning national public relations and marketing firm Crowe PR has announced it has teamed up with youth-led digital wellness nonprofit #HalfTheStory, providing the organization with public relations services to help generate awareness of their mission to empower...
Trade and China Expert Richard Burn Returns to APCO Worldwide as Senior Advisor
Richard Burn, former trade official and China expert, returned to APCO Worldwide as senior advisor, CEO Brad Staples announced. “With more than 30 years of experience, Richard has extensive experience navigating complex global trade, regulatory and investment...