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Building relationships with clients through storytelling & creative writing
In the marketing world, relationships between agencies and brands are key to creating successful campaigns. But how do you go about fostering these meaningful connections? One approach to take is storytelling and creative writing. By leveraging the power of words,...
5 tips for advancing your career in PR
Working in public relations is all about understanding the value of reputation. It's an industry that requires you to be constantly switched on to shifting perceptions while maintaining a firm understanding of your client's intentions and their audience's potential...
An insider look at the drivers of the Creator Economy: How top influencers build their business
Influencers and other content creators have become valuable allies to brand marketers and communicators, but their strategic approach can often collide with traditional campaign planning, which—whether successful or not—can leave communicators scratching their heads...
How to use video marketing to win clients and influence markets—12 types to consider
In the world of digital marketing, using video to spread awareness, engage audiences, and ultimately boost sales is still a popular tactic. In addition to being efficient, video marketing is also a flexible strategy that can be used to accomplish objectives like brand...
How adoption of embedded finance creates more conversions and better CX
New research from payment processing firm DECTA showcases the role of embedded finance—an emerging software distribution model that integrates financial services into existing product ecosystems through partnerships with financial infrastructure providers—in boosting...
6 types of user-generated content that are beneficial for business outreach
User-generated content (UGC) is created by consumers, not companies. Ranging from reviews and ratings to photos and videos, this content can be a powerful marketing tool for businesses looking to connect with customers and promote the brand. Reviews and ratings...
AI challenges plague brand and business customer service: 6 in 10 struggle with ineffective AI
Is today’s automation tech moving too fast, or are business and brand marketers becoming too quickly over-reliant without proper upskilling? Or do the tools themselves just fall short of expectations at their current stage of innovation and development? Whatever the...
6 tips for building client relationships to boost your business reputation
There are few things that are more important to a business than its relationship with clients. To ensure that this is top-class, you’ll need to regularly review your approach. Are you ensuring that customers develop a positive image of your brand? Do you have access...
3 PR disasters the finance industry needs to be prepared for in 2023
Today, financial services are progressing at incredible rates, with advanced technologies heightening efficiency and scalability. However, with the current geopolitical situation in Europe and runaway inflation becoming prominent issues, the financial sector in the UK...
Audience hijacking escalates as a threat to brands and retailers—what marketers need to know
Is your B2C brand prepared for the online-purchasing disruption known as audience hijacking? This happens when digital shoppers are diverted from their online buying journey by unauthorized distractions that can be placed on a digital commerce site—an issue that is...
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Dubai Economy and Tourism Selects Lou Hammond Group as Public Relations Agency of Record for North America
Charleston, S.C., March 31, 2023 – Lou Hammond Group (LHG) is proud to announce that it has been selected by Dubai Economy and Tourism (DET) as public relations agency of record. As part of the partnership, Reach Global Marketing will lead the effort in Canada....
Nomoko appoints Red Lorry Yellow Lorry as its PR agency of record
Pioneer in creating 3D digital twin cities selects the lorries to drive media relations, content and overall growth in the U.S. BOSTON – March 29, 2023 – Nomoko, the global leader in digitizing urban landscapes for photorealistic 3D digital twin cities, has appointed...
ASTRSK PR Opens Applications for Its Sixth Annual Pro Bono Client
ASTRSK PR, an award-winning boutique public relations agency known for its work with brands like Lemonade, Squarespace, Prime Video and more, today announced the search for its Sixth Annual Pro Bono Public Relations client. The search is open to early stage...