PR News
by 
Future-forward trends in public relations—how you can keep up
As the world is evolving, with globalization and the rise of technology, one might become afraid about their public relations business. And is there a need for public relations in the new world? There is a need for it, of course, although certain aspects of it are...
Facebook, we have a problem: Tacky Apollo 11 ads are running amok
As the country gears up to mark the 50th anniversary of the Apollo 11 moon landing, hucksters of knock-off T-shirts are celebrating as surely as the rest of the nation. They have been hawking their wares almost virally on Facebook timelines. And the social media giant...
Four key trends are shaping modern consumer behavior—how to evolve your culture
Even in this data-rich age and with terrific tools at their disposal, brands and businesses continue to struggle with understanding today’s consumer. Intriguing new research frommarketing and media agency networkUMsheds light on modern-day consumers’ true preferences...
B2B vs. B2C—defining the difference and adjusting marketing accordingly
Generally speaking, there are two types of marketing commonly executed in a business marketing strategy. This is entirely dependent on the market the business serves—and sometimes these markets overlap, prompting a need for slightly modified marketing approaches....
Do investors and boards support CEO action on global challenges?
According to new research from financial services firm EY, more than two-thirds (67 percent) of the world's largest company CEOs say that they are likely to take public stands on politically charged issues related to global challenges. Consumers have overwhelmingly...
PR and SEO—how to make them work with one another
Both PR and SEO are essential departments for modern businesses. Your PR department will ensure that your business is appearing to consumers in the right light and in the right places. Meanwhile, it is the responsibility of your SEO guys to ensure that your website is...
4 tips for enhancing your career as a PR professional
Public relations is something that is needed across every industry. Every company or individual wants to be seen in a positive light, especially by their target audience. Also, most at some point in their journey make mistakes that need damage control. Having said...
As influencer marketing matures, are influencers’ own motivations changing?
As influencer marketing moves past the “passing fad” phase and onto the long-term strategy agenda for communicators, it has clearly become a cornerstone PR practice. But with this newfound sense of ongoing importance, are influencers themselves seeing things...
Journalists on the move – Week of July 15
Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media San Antonio Express-News: Joshua Fechter (@JFreports) has been moved to the City Hall beat. Seattle Times: Mike...
Missing males—why do household marketers still ignore men?
Traditional advertising has focused a great deal on the purchasing power of women in the home. Women continue to be considered responsible for some 80 percent of all household-related purchasing decisions. Men, on the other hand, are granted little influence in...
Want PR NEWS daily?
Daily updates delivered to your inbox!
Follow Bulldog Reporter for more PR NEWS
