PR News
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New PR billing rates and utilization report zeroes in on ‘best in class’ firms
A new report reveals some good news for the PR industry—at least for those firms applying business-building best practices. Best-in-class North American PR agencies increased their hourly rates in 2017 over averages of all firms from 2016, according to the research...
Proving ROI: How PR Measurement Can Take You to the Next Level
As a PR professional, the saying "knowledge is power" likely rings very true, especially for anyone who's seen a big campaign go down in flames. When late hours and big bucks add up to a whole lot of nothing, it’s easy to get discouraged. Especially when your boss is...
Media trust crisis—new survey explores consumers’ faith in various news outlets
The average percentage of respondents who rated news sources as trustworthy or very trustworthy in a new survey from consumer intelligence org Simmons Research was just 40 percent—a clear sign the news media is in crisis. The firm recently released its News Media...
How comms pros can improve user experience with gamification
We love games. Sports, video games, board games, trivia games—we can’t get enough of them. Often we think of games as a distraction, but games can be used for more than just entertainment. We can learn, teach, and grow from gamification. Gamification is nothing new....
Forget Big Data—“Fast Data” is the new black for retail marketers
By 2025, it is estimated that enterprises will experience a 50-fold increase in the amount of data they will need to manage. With the increase comes a transition from “big data” to “fast data” as companies seek to harness actionable insights from this tidal wave of...
3 tips to ensure your new customers trust you
Today, new customers are always going to be wary of your business—at first. This isn’t your fault, and it isn’t a result of the work that you’ve done in the past or the values that you hold. Quite simply, what with all choice they’re bombarded with day in, day out,...
In the age of AI, consumers want brands to understand their emotions—here’s how
Artificial Intelligence is becoming the norm for brands to quickly and efficiently engage with customers. For example, 80 percent of businesses already use or plan to use chatbots by 2020. But in the race to implement these new technologies, marketers must not lose...
5 things comms pros need to know about push notifications
Back in the days, people just went online to find information. Today, people expect information to be brought to them. Perhaps the perfect embodiment of this shift is the push notification. First rolled out with iOS 3.0 in 2009, push notifications are the epitome of...
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