The Top 20 PR Tools for 2026
In today’s fast-moving media landscape, public relations professionals must rely on a powerful tech stack to stay proactive, measure impact, and maintain strong relationships with journalists. The right PR tools streamline workflows, sharpen insights, and save...
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Crisis Comms & Media Monitoring
AI-powered media monitoring: The future of crisis prevention and reputation management
In today’s digital-first world, traditional media monitoring struggles to keep pace with the speed and complexity of modern communication. Mentions are scattered across social platforms, news outlets, blogs, and forums, making it increasingly difficult for PR teams to...
How to use media monitoring to spot safety issues before they trend
Safety conversations don’t stay inside the fence line anymore. A single photo, a frustrated post, or a short video clip can jump from a job site to a local Facebook group to a reporter’s inbox in a day. Even when the facts are still unclear, the public tends to fill...
Why real-time media monitoring is essential for crisis management
In today’s always-on media environment, crises no longer develop gradually or give brands the luxury of time. A single post, comment, or headline can trigger rapid amplification across social platforms, online news, and search results within minutes, reshaping public...
PR Tech & AI
Top AI video tools for 2026 and their impact on creative content workflows
AI video creation software is no longer experimental. Video professionals now use AI to generate and edit usable footage without full crews, and that’s not the only thing they can do. They can also generate coherent scripts from scratch and even convert text into...
Pros and cons of using AI‑generated drafts for press release copy
Press releases have always been the backbone of brand communication, but now brands are drafting them in unexpected ways. For example, 75% of PR professionals now use generative AI in their workflows, a dramatic jump from just 28% in early 2023. But does AI hold up...
How to use AI tools to supercharge your public relations strategy
Traditional PR often struggles with targeting the right journalists, measuring return on investment (ROI), and spotting risks before they become crises. But AI in modern PR has changed that. Let’s take a closer look at why AI-powered tools are so important in modern...
Content & Media Relations
10 tips for writing PR pitches journalists will read
Hoping to land more media coverage this year? Journalists are busier than ever, and if your press release (PR) pitch doesn’t catch their attention fast, it’s likely gone for good. In fact, about 75% of journalists only find value in 25% of pitches or less. The...
Reporters decide whether you’re worth replying to in 3 seconds—how to make the cut
Open a reporter's inbox at 9 a.m., and you'll see chaos. By 9:05 am, they're already behind schedule, juggling deadlines, editors, breaking news, and pitches from people hoping for coverage. Those first few seconds when they open your pitch? They matter more than you...
The real reason your content isn’t driving conversions—and how to change that
Investing in content marketing is a low-cost, high ROI method for driving business results. It’s effective at building brand awareness. It can help boost brand trust or remove common conversion obstacles. And, when done right, it can even nurture brand loyalty,...