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15 powerful ways to increase your brand loyalty and boost your brand’s credibility
If you're looking to build a successful business, you need to create a loyal customer base. And one of the best ways to do that is by increasing your brand loyalty and boosting your brand's credibility. We'll share fifteen powerful tips that can help you do just that...
Lead-nurturing email basics—3 important components
Emails that nurture leads allow companies to build relationships with potential consumers and guide them on their buying journey until they’re ready to become paying customers. This is one of the best strategies that businesses can use to generate more customers, and...
3 reasons why PR Is adopting predictive analytics
Anyone who spends time online knows that content has become increasingly more and more targeted. Advertisements are no longer shelled out to the general population but are instead honed for specific audiences and only shown to those who will be more likely to have an...
Travel in 2022: Will 2022 be the year of the travel rebound? Key takeaways for marketers
Of all the industries beaten down by the pandemic, none was more impacted than travel—and a messy holiday season didn’t do much to get things back on track. But new research from travel guidance platform Tripadvisor, in partnership with Ipsos MORI, indicates that...
In 2022, DEI efforts will define your brand—3 tips for your strategy
There was a wise saying that my late southern grandmother would invoke when she wanted me to authentically take accountability for any situation. “Go, or get off the pot,” she would say. I can hear those words echoing as we begin to analyze the impact of...
Advertising success in 2021: Top brand commercials of the year
The last year has proven to be a notable one for brands and their commercials. Even though most of the time it’s leading up to the Super Bowl that companies start their ad campaigns around the country, last year was filled with some great ads from the very start. Ford...
Consumers want it all: Retail industry reshapes to meet shopping and sustainability preferences
Hybrid shopping—mixing physical and digital channels in shopping journeys—is on the rise as shopping habits consumers adopted out of necessity during the COVID-19 pandemic are becoming routine. New research from IBM Institute for Business Value finds retailers must...
9 pitching recommendations to help you become a journalist’s go-to PR person
Thanks to our webinars, virtual summits, and clients, we’ve had a lot of opportunities to pick the brains of journalists and PR pros about pitching and relationship building. We took that knowledge, plus the insights from our all-in-one media relations platform, and...
4 tips for handling PR crisis through social media
Public relations is a big part of any business, and understanding how to utilize it carefully is one of the keys to successful business management. It's important to understand and accept the truth that you want your business to grow. You might not want to take your...
‘Stale’ product reviews are a big turn-off for consumers—how brands can keep them fresh
As communicators are increasingly aware, the majority of shoppers do their homework online prior to purchase, with nearly 70 percent reading between one and 25 consumer product reviews. But according to the latest research from conversion-first UGC vendor...
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Diamond Public Relations LA Promotes Brenna O’Leary to Director
Brenna O’Leary, a three-and-a-half-year veteran of Diamond Public Relations, has been named Director of the travel-focused PR agency’s Los Angeles office. Hired as a Senior Account Executive in 2018, and quickly moving into account management roles, Brenna has led a...
University of Florida Joins NBCU Academy Program To Train And Develop Journalism Students From Underrepresented Groups
NBCU Academy, NBCU News Group’s multi-platform journalism training and development program, will partner with the University of Florida College of Journalism and Communications (UFCJC) as one of 13 new higher education institutions to join the program in 2022, NBCU...
Zapwater Communications Expands Premium Housewares Portfolio with The Addition of Hestan Culinary
Zapwater Communications, Inc. has been retained by Hestan Culinary as Agency of Record. The premium cookware brand is known for inventing kitchen perfection and pioneering culinary innovations. Working alongside some of America’s greatest chefs, Hestan Culinary is...