PR News

Presentation in the office. Senior management man talking about effective corporate business for young company workers. Vector flat style cartoon illustration isolated on blue background

Leadership PR—Millennials are most critical of career development programs

The times they are a’changin’ as millennials and younger employees look ahead to taking charge at their organizations. New research from Harvard...

3 productive PR strategies for recruiting new employees

Aug 17, 2018 | Analysis, Public Relations

Companies that have great PR are likely to have more job applicants from more qualified candidates. Think about Apple, Amazon, Deloitte, the CIA, Salesforce, Adidas, and myriad other large companies who employ thousands of workers. They have hundreds to thousands of...

Big Data or Big Brother? Will analytics soon assess consumers’ mindset in real time?

Aug 17, 2018 | Marketing, Public Relations

Marketers have long relied on demographic information to identify, get to know, and predict the behavior of their customers. With the rise of big data, marketers not only have the opportunity to better predict consumers' behavior, but also to understand and respond to...

Data overload damages comms productivity—how do we extract real value?

Aug 16, 2018 | Public Relations

In this data-driven age, marketers and PR communicators have discovered that it’s pretty easy to gather all kinds of stats about your opens, click-throughs, likes, follows and innumerable other quasi-metrics for analysis—way too many, in fact. The real challenge today...

CMO insights—the new state of content marketing

Aug 16, 2018 | Analysis, Public Relations

Every year, PAN Communications surveys over 200 marketers and CMOs to get the pulse on content marketing. Based on the data, we come away with a better lens on best practices, opportunities, challenges and trends. These types of insights ignite ideas for brands to...

Physical stores are here to stay—this infographic shows you why

Aug 16, 2018 | Marketing, Public Relations

When it comes to the future of retail, many people would be inclined to think that the days of the high streets are over, and that online shopping is the way forward. It is true that the number of people who are heading online to do their shopping is on the rise, but...

Big Retail: Amid constant change, here’s how the largest retailers stay ahead

Aug 15, 2018 | Public Relations

Launching new strategies, augmenting the in-store experience and reengineering both logistics and digital commerce capabilities helped the largest U.S. retailers maintain their edge during the past year, according to the annual Top 100 Retailers list from the National...

PR power tools: 2018’s most useful free SEO gear

Aug 15, 2018 | Analysis, Public Relations

It’s hard to attract visitors to your website without using the right online marketing strategies. Search engine optimization (SEO) tools, whether paid or free, are invaluable for helping you with your search marketing efforts. Here we have rounded up the most helpful...

Not dead yet—how malls should evolve to attract shoppers

Aug 15, 2018 | Public Relations

Ah, the mall—once every shopper’s favorite destination, ideal one-stop venue and teenage hangout, but now an ancient relic of the old-school shopping experience. But malls don’t necessarily have to go the way of the buggy cart—they just need to inject a little...