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6 tips for preparing your digital marketing strategy for 2022
The new year is off and running. You know what that means: it's time for businesses to develop a new (and hopefully better) annual plan. As always, preparation will get you halfway there. So don't waste any time—start preparing your digital marketing strategy for 2022...
4 public relations tips to use for your business in 2022
Public relations is a big part of any business. This is simply the process of how a business takes information from another hub or organization that might be geared to their company, and then crafts that information to be displayed to the public. The reason why this...
Marketers and agencies are miles apart: A potential shift in the sphere of influence?
The symbiotic advertising agency/marketer relationship has always been fraught with a certain level of division, but a new report from marketing agency business firm RSW/US shows marketers and agencies are miles apart when it comes to planned 2022 investments in their...
Why rebuilding trust with consumers must be a top priority in 2022
Social media platforms are a great place for sharing content and communicating with others, but they’re also a great place for misinformation and conspiracy theories. Unfortunately, in the last few years, many consumers have lost a lot of trust in brands, and trust...
Ruder Finn CEO shares tips for keeping talent engaged in the ‘new normal’
With employee turnover on the rise amidst the Great Resignation, business leaders need to double-down on what incentivizes their talent in the long-term. The labor and skills shortage is now so severe that according to Deloitte, CEOs rank it as the number one issue...
Benefits and setbacks of working with freelance journalists
Even the mightiest companies and the biggest brands need a little help from the wonderful world of freelancing sometimes. If you’ve found yourself at a crossroads with your own company, and you are torn between whether or not the time is right to engage a freelance...
Shopping’s social revolution: Social media spending expected to reach $1.2T globally by 2025
In the pandemic age, digital shopping has become even more ubiquitous in almost every household, and social media is playing a big part. New research from professional services firm Accenture finds that the $492 billion global social commerce industry is expected to...
Daily PR lessons that can be learned by reading newspapers
After several years of being a freelance reporter for a number of New York daily newspapers, I was offered a full-time job at one of them. But it wasn’t as a reporter. I was assigned to a news desk, where I had to read all of the competing newspapers to see if they...
Why 2022 will be even more challenging for corporate political activity
Mixing business and politics these days is akin to walking through a minefield—and in 2021, corporate political action committees (PACs) suspended contributions and reassessed their policies. Yet consumers generally want brands and businesses to be more outspoken on...
6 comms tips to develop an effective IT strategy for your business
Developing a smart IT strategy for your business can help you achieve the long-term vision you have established. Creating a comprehensive IT strategy will help you handle various projects and provide you with a holistic vision for your business's technological needs....
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Generalist PR and Communications Agency De Bruijn PR Joins IPREX as New Dutch Partner
The Amsterdam based communications and PR agency De Bruijn PR had joined the international communications network IPREX as the new Dutch partner agency. De Bruijn PR is an expert in both corporate and marketing PR and specializes in B2B as well as B2C public...
The Brandman Agency Named Agency of Record for Hôtel Metropole Monte-Carlo
The Brandman Agency announced the addition of Hotel Metropole Monte-Carlo to its portfolio of hospitality and luxury travel clientele. Located in the Carré d'Or in Monaco, less than 350 feet from the luxury boutiques and Casino Square, this storied hotel is the...
Turkish Tourism Appoints WEILL for Public Relations
The Turkish Culture and Tourism Board has appointed WEILL (Geoffrey Weill Associates) to manage its public relations activities in the United States. “We are deeply honored by this appointment,” says Geoffrey Weill, “as Türkiye (Turkey) is one of the world’s most...