Resources
PR Trends in 2024: 3 Industry Leaders Forecast the Year Ahead
Get an exclusive sneak peek into the year ahead in PR by attending our annual trends panel event. Join Nicole Rodrigues, Paul Furiga, and Dina Mostovaya for an in-depth discussion of the need-to-know PR trends of 2024.
Building an Inclusive Social Media Strategy
Senior digital marketing leader, Temeka Easter Rice, shares how to develop a truly inclusive social media strategy that goes beyond mere visual diversity and champions authentic inclusivity.
Taking the Pulse of PR Tech in 2023: A Look at Critical Tools, Pitching Practices and Measurement
In this webinar, Pragya Dubey, VP of Global Services & Analytics at Agility will share results of the 2023 Media Relations and PR Tech Survey so you can see the latest industry media relations habits.
How to prove the ROI of PR in an uncertain economy
Vik Tidmarsh, Operations Director, and Lucie Szalma, Senior Account Director at Hatch, will take you through how to measure and report on PR so effectively that your clients or leadership can’t help but notice.
Tips for building authentic media relationships and maximizing coverage
Mike Atkinson, account director at Sage Communications, leads this month’s webinar on creating lasting relationships with reporters by building authentic interactions and avoiding aggressive pitching tactics.
Media Monitoring: The Ultimate Guide
This guide discusses everything media monitoring, from what exactly it is and what it’s used for, to how you can make it work for you.
Media Databases: The Ultimate Guide
Earn more earned media: Why your thought leadership campaigns must be market research-led
In this webinar, Miles Clayton, founder of UK agency, Agility PR, shares the mechanics of creating market research-led Thought Leadership campaigns which work without fail to increase your clients’ profiles.
Press Release Anatomy Guide & Template
Regardless of their purpose, most press releases follow a similar format. Before writing your own, you’ll want to have a solid understanding of all the elements.
Social Listening: How to Turn Social Media Conversations into Business Benefits
Social media is a gold mine of information… if you have the right social listening tool to help you dig up the conversations that matter and provide essential analysis. Download our free guide to learn more.
The modern newswire: What it looks like, and how it fits into your PR strategy
March’s free webinar features Tom Clarke, newswire consultant bringing 20 years of industry expertise. He will explain the transformation of modern newswires, and how they add reach, credibility, and visibility to official releases.
The essential PR audit: How to provide a high-quality experience for each client while increasing your bottom line
In this webinar, Tonya McKenzie, founder of Sand & Shores, explores the benefits of conducting a PR audit to identify possible brand and messaging issues so your PR campaigns are always set up for success.
PR in 2023: 3 Pros Break Down the Need-to-Know Trends of the Year
Our annual trends webinar is the closest thing we have to a crystal ball. Join Patricia Ratulangi, Emily Teitelbaum, and Serge Vaezi for a breakdown of the need-to-know PR trends of 2023.
A Successful Union: Integrated Marketing and Communications for PR Pros
In this free webinar, Anika Jackson, Adjunct Professor at USC Annenberg School for Communication and Journalism, explores the benefits of marrying your marketing, PR, and advertising strategies to develop an integrated communications plan.
Be a Journalist’s Go-To: How to Build a Trusted Partnership With The Media
Join Nicole Rodrigues, award winning PR pro and founder of NRPR Group, for this month’s webinar on how to build trust with the media to earn coverage that will impress your clients or leadership.
Measuring Impact: How to Successfully Connect PR Activities and Outcomes to Business Goals
PR measurement goes far beyond AVEs and vanity metrics. In today’s data driven business environment, successfully connecting your PR activities and outcomes to business goals is essential. This guide is here to help!
Cracking Broadcast: Pitching Secrets for Getting Your Clients on TV
Award–winning journalist, Julie Loffredi, cracks the code on modern broadcast pitching in this free webinar. She’ll share strategies that will help get your clients on TV, amplify your message, and broaden your reach.
How to Make Your Pitch Stand Out in a Changing Media Landscape
In this month’s webinar, Samiha Fariha, senior associate at Golin, will teach you updated pitching strategies to earn media coverage in today’s changing media landscape.
Crafting a Successful PR Career in Tech: A Panel Discussion
Adrianna Hosford, Estela Weinmann, and Carolyn Bos—three top PR and communications executives from leading tech companies—join us for this month’s free webinar: “Crafting a Successful PR Career in Tech”.
How to Optimize Brand Storytelling in the Digital Age
Shannon Peel shares brand storytelling techniques that will guide your audience through the customer journey and help you achieve better results for your brand or clients.
Harness the Power of Social Media: Intro to Agility Social Listening
With the right social listening tool, you’ll be able to find, analyze, and apply critical insights from social media. See a demo of Agility Social Listening in this free webinar.
How to Get Journalists To Stop Ignoring You: 3 Media Relations Practices Every PR Pro Needs to Implement Right Away
Agility and Katy Pollard, founder of Listening Pig PR, have teamed up to bring you this free guide covering the three media relations practices every PR pro needs to implement right away.
5 PR Measurement Mistakes That Sabotage Your Success
In this free webinar, Jeremy Parkin uses his media intelligence expertise to reveal the five PR measurement mistakes that are sabotaging your success and undermining your influence.
The Art of the Digital Pivot: Secrets of Owned Media
In this free webinar, SEO veteran Eric Schwartzman will walk you through what it takes to develop, execute, and maintain a competitive owned media marketing strategy for B2B lead generation.
The Trusted Resource: How to Become a Journalist's Go-To
Are your pitches not producing results? Maybe it’s time to go back to PR’s foundation: relationships. Inside this free guide you’ll find strategies on how to become a journalist’s go-to PR pro.
How Much Do You Make? The Salary and Satisfaction Levels of Professionals in the PR Industry
In this special report, based on the findings from our May 2021 PR and comms industry survey, we’ll unlock the mystery surrounding salaries and satisfaction levels in the US-based PR industry.
Complete Coverage: Earned Media Mastery Highlights
Did you miss the 2021 Earned Media Mastery virtual summit? Never fear—we teamed up with PR Week to deliver this free eBook filled with 15 sessions worth of highlights.
Influencer Programs: How to Harness the Power of Influencer Marketing for Your Brand
Influencers have the potential to reach people that media relations and earned coverage can’t. Learn how to build a successful influencer program for your brand or client with this free resource.
Pitching The Media: How Do You Measure Up? 2021 Media Relations Survey Report
We recently surveyed over 3,700 PR and communications professionals about their media outreach and pitching habits. Here’s what we learned.
Newswires 101: Everything You’ve Ever Wanted to Know
Learn everything there is to know about newswires, from what they are to what they do to how you can use them effectively in your media relations strategy.
Content Amplification
You’ve created an amazing piece of content. Now what? Don’t let it gather pixeldust. Learn how to get it in front of the right people and drive results with content amplification.
How to Get Journalists to Open, Click, and Love Your Email Pitch: Second Edition
We looked at the data behind thousands of email pitches to see what worked. Here’s what we found.
Monitoring a PR Crisis: The Ultimate Guide
Media monitoring plays a vital role in crisis management. Get our full breakdown on how monitoring can help you successfully navigate a crisis.
How to Hear a Crisis Coming: 5 Steps for Setting Up Your Media Monitoring Tool
Get practical tips straight from our team of media monitoring experts to employing media monitoring to its full potential during a crisis in 5 simple steps.
Stop, Drop, and Monitor: A Guide to Effectively Using Media Monitoring During a Crisis
You need to be agile during a crisis. So does your media monitoring. This guide is here to help when a crisis strikes by walking you through the 5 steps needed to use media monitoring to weather the storm.
The Amazing, Incredible, Invincible PR Strategy Checklist
Has PR outlasted its usefulness? We sure don’t think so. Find the tools and tactics you need to be a PR powerhouse in this free checklist.
Do More With Less: 15 Ways to be an Effective PR Pro on Limited Resources
Public relations often involves making a lot happen with limited resources. Find 15 ways to do more with less in this free guide and workbook.
The 3-Pronged Approach: How to Successfully Amplify Your Story Using a Media Database
Download our free guide today for a step-by-step breakdown on how to successfully amplify your story using a media database.
Top Media Outlets
Lists of the top media outlets in the US, UK and Canada. The lists are regularly updated by our research team, based on reports released by national auditors. Includes regional US outlets.
PR Glossary
Top Journalists
Top Influencers
The Essential Crisis Communications Prep Guide & Workbook
Whether you’re starting from scratch or working from existing policies, this e-book will guide you through the steps to creating a bullet-proof crisis communications plan.
Ultimate Buyer’s Guide to Media Lists
Considering signing up for a new media list or outreach service? This guide will get you asking the right questions and making the best decisions for you and your organization.
How To Write a Press Release for Any Occasion (with templates and examples)
A complete guide to press releases: What they are, when to write them, and perhaps most importantly, how to write them (including a custom template)
Media Monitoring, Benchmarking, and Reaching Your Goals
Newsjacking: How to Do it Right (and Get Results)
PR Measurement Pays: Connecting Media Coverage to Business Objectives
