Resources

The New COVID-19 Approach to Media Relations

Lisa Arledge Powell, President of MediaSource gets candid in this month’s webinar. Lisa shares her personal experience with COVID-19 and how to approach media relations and get your message heard during a global pandemic.

News Releases: The PR Tool You Need Right Now

Download the special report for discoveries around news release usage, best practices for writing a press release, and tips on what’s capturing media attention during the current pandemic.

PR: The Missing Ingredient for Content Marketing Success

Digital communications consultant Sherrilynne Starkie knows the missing ingredient to get your content marketing the traction it deserves. Sign up to learn why PR is crucial to your campaign’s success.

Daily Covid-19 News Briefs

Stay informed, learn how others are preparing, and put yourself in the best position possible to react to breaking news. Covid-19 daily briefs include: general news, economic and industry news, travel news, and human resources news

Speaking with Strength: Message & Media

When the media calls or shows up, are you ready to deliver? Red Sky PR founder/CEO Jess Flynn will share techniques to help you own your introduction and hone in on your messages, along with mindset tips to handle whatever comes your way.

5 Lessons PR Pros MUST Learn from the Travel & Tourism Industry

In this webinar, Leah Knepper (VP and Travel & Tourism Lead at French/West/Vaughan) reveals her top 5 PR lessons from Travel & Tourism PR that work in any industry. 

The State of PR in 2020 - What You Need To Know

It’s the dawn of a new decade! So what does that mean for the public relations industry? In our annual January panel, we’ve brought together three industry gurus to share their insights on the state of PR going into 2020, and the biggest lessons learned from 2019

Top Media Outlets

Lists of the top media outlets in the US, UK and Canada. The lists are regularly updated by our research team, based on reports released by national auditors. Includes regional US outlets.

Top Journalists

Connecting with the right journalist can change everything. Using our extensive media database, we compiled a list of the top 10 journalists throughout the US and UK. Search by Energy & Environment, Healthcare, Finance, Travel & Tourism, Politics, and Technology.

Top Influencers

A lot can happen when you connect with the right influencer. We compiled lists of the top 10 social media influencers throughout the US and the UK. Search by Energy & Environment, Healthcare, Finance, Travel & Tourism, Politics, Technology and Social Media Experts.

PR Glossary

A collection of public relations terms, definitions and activities designed for anyone seeking an understanding—basic or advanced—of what goes into planning and implementing effective corporate communications.

The Nitty-Gritty of Pitching the Media

In this webinar, you’ll pick up tips on the nitty-gritty of successfully pitching the media including how to research and prepare, how to write a media pitch, and how to follow-up effectively

The Essential Crisis Communications Prep Guide & Workbook

Whether you’re starting from scratch or working from existing policies, this e-book will guide you through the steps to creating a bullet-proof crisis communications plan.

Fanocracy - How-to Harness Passion, Create Fans, and Win Big

In this webinar, you’ll learn how to harness your audience’s passion to create the kind of fandom that can be rocket fuel for your organization’s communications and business strategy.

Like It or Not, Everyone’s a Spokesperson

In this webinar, you’ll learn how your employees can help you reach new audiences and why it’s critical to think of internal communications in the same breath as your external communications strategies.

10 Difficult Reporter Questions (and How to Answer Them)

“Mr. Media Training” Brad Phillips shares tips to face the toughest media questions. Prepare for your next media appearance, or to get advice to share with clients or executives.

Virtual Summit: Earned Media Mastery

World-class experts share their secrets for crafting coverage-worthy stories, pitching journalists, and leveraging earned media for big results!

Journalists Tell All: What PR Pros Need to Know in 2019

Three journalists tell us in their own words what they’d like PR pros to know about pitching stories and their fast-changing industry in 2019

The Convergence Concept: The End of PR As We Know It

Industry-renowned Gini Dietrich dives into the “convergence concept”, the risk of PR being absorbed by marketing, and how to keep PR alive and thriving

The Art of Pitching: How to Become a Master

Michelangelo, Caravaggio, Rembrandt and Picasso. They were all masters of their art, but when it comes to the ever evolving “Art of Pitching,” how can you become a master in your own right? Brian Kelley shows us how!

What to Do When the Sh*t Hits the Fan

Every organization (yes, even yours) should be prepared with a plan of attack for unexpected curveballs. Get the top tips in crisis communications from industry veteran Ron Sachs.

Ultimate Buyer’s Guide to Media Lists

Considering signing up for a new media list or outreach service? This guide will get you asking the right questions and making the best decisions for you and your organization.

Real Talk to Sharpen Your PR Business Development Skills

Want to score new clients for you or your PR agency? Shalon Roth, PR agency founder, author, and blogger, shares the keys to winning, keeping, and growing PR business.

Onwards and Upwards: Hottest Upcoming PR Trends of 2019

Are you ready for 2019? You will be after tuning-in to our PR expert panel.

Why Story Trumps Brand: How to Find Your Capital “S” Story

For two generations, “brand” has been the buzzword in marketing and PR. Allow us to introduce you to its more effective successor: Story. With a capital “S”.

Newswires 101: Everything You’ve Ever Wanted to Know

Learn everything there is to know about news wires, from what they are to what they do to how you can use them effectively in your strategy.

Public Speaking for PR: How to Land Gigs and Get Noticed

Do you use public speaking as a PR tool? Steve Markman shows you why you should and how to land the gigs that will get you noticed.

How To Write a Press Release for Any Occasion (with templates and examples)

A complete guide to press releases: What they are, when to write them, and perhaps most importantly, how to write them (including a custom template)

Media Monitoring in the Public Relations Industry: How Do You Measure Up?

Dive into our findings to see how you measure up to your industry peers when it comes to the most common tools and tactics being used for media monitoring.

The Right (and Wrong) Ways to Use Influencers for Your Brand

Nicole Rodrigues shares the right way to use influencers for your brand and how to avoid the most costly mistakes.

Challenging Our Content Assumptions: 3 Opportunities for Your Comms Strategy

Ann Handley shares the content opportunities most comms strategies miss out on, and how you can get started with them today.

5 Ways to Beat Your Competition with Media Monitoring

Monitoring the media is crucial if you want to get, keep, and stay in control. This webinar shows you why.

Crank up the Volume: Harnessing Content Amplification

Learn content amplification strategies that will help get your content in front of the people who matter and drive the results you’re after.

How to Get Journalists to Open, Click, and Love Your Email Pitch

We looked at the data behind thousands of email pitches to see what worked. Here are the answers.

Media Monitoring: The Ultimate Guide

This guide discusses everything media monitoring, from what exactly it is and what it’s used for, to how you can make it work for you.

Media Databases: The Ultimate Guide

If you’ve ever had a question about media databases, the answer’s in here.

Newsjacking: How to Do it Right (and Get Results)

David Meerman Scott pioneered newsjacking. In this webinar, he shows you how it can transform your public relations.

Better Messaging: 5 Tips on Writing Copy That Drives Action

Copywriting guru Joanna Wiebe spills her secrets for writing persuasive copy that will compel your audience to act.

A Pretty Decent Guide to Brand Advocacy

Learn all about who brand advocates are, what they do (and do so well), and how to launch your own brand advocacy program

DIY Media Monitoring Checklist

The media monitoring experts at Agility PR Solutions have compiled their best tips and tricks into this DIY guide.

Good Coverage Equals Goodwill: 6 Ways to Get It

Josh Weiss of 10 to 1 Public Relations gives away some secrets to earning goodwill-building coverage.

The Everything Influencer Kit

Webinars, infogifs, whitepapers, oh my! Some of our best resources on how to connect with the people your audience trusts most.

Taking Control With Media Monitoring

Monitoring the media is crucial if you want to get, keep, and stay in control. This SlideShare shows you why.

Your One-Stop Media Monitoring Kit

“If you’re a PR pro, media monitoring can be your best friend.” This kit’s got what you need.

PR Measurement Matters

How do you convince the C-suite that PR measurement is as vital as PR itself? This SlideShare’s got you covered.

What Journalists Want From PR Pros in 2018

Learn how to get your pitch to stand out, 3 things reporters want from PR pros and what tricks used to work vs. what works now.

PR Measurement: Turning Insights Into Impact

Ann-Sofie Krol (byBrick Insight), Susan Darch (Travel Alberta), and our very own Pragya Dubey will discuss the present and future of PR measurement.

How PR Is Set to Change in 2018 – And How You Can Capitalize

Don’t fall behind in 2018! This industry changes fast, and Brian Kelley, Christopher Penn, and David Landis are here to help you stay on top.

Using Reddit to Spike Your Media Coverage

Daniel Russell’s here to teach you why Reddit’s the perfect place to test AND spread your message.

PR Measurement Pays: Connecting Media Coverage to Business Objectives

Measurement-queen Katie Paine shows us what happens when media metrics are aligned with business objectives.

Media Relations: 4 Reasons It’s Not Working For You

Katy Pollard of Listening Pig PR will remind us just how important our relationships with journalists are.

Contagious: Why Things Catch On

Dr. Jonah Berger reveals the secret science behind word-of-mouth and social transmission and how to apply it to your content.

micro-influencers: a micro-webinar

Shane Barker looks at the rise of the online micro-influencer, how they’ve carved out a niche, and how they can help your brand.

Monitor, Measure, Evaluate, Evolve

Serena Ehrlich, Director of Social and Evolving Media for Business Wire, is going to share how you can fearlessly execute your comms strategy.

6 Ways to Build Better Campaigns

Stan Steinreich provides practical tips, success stories, and tricks to overcoming those obstacles that are holding your campaigns back.

Stop Doing Stupid Stuff: Using PR Measurement to Make Better Decisions

Katie Paine, the Queen of Measurement, shares her PR measurement experience and the 6 Steps to Success with PR Measurement.

How to Identify, Cultivate and Partner with Digital Influencers

In this webinar, Andrea Wytish provides an in-depth look at digital influencers and how to best find and work with them to promote your brand.