Resources
Virtual Summit: Earned Media Mastery
World-class experts share their secrets for crafting coverage-worthy stories, pitching journalists, and leveraging earned media for big results!
Produce like a Pro: Produce your own compelling videos & handle any on-camera interview
Learn how to master the on-camera appearance and produce compelling video content that will impress the media from Paula Rizzo, Emmy award-winning television producer and bestselling author.
Traditional PR vs. Digital PR: The Quest for the Holy Grail
Claire Reynolds and Dave Endsor of the award-winning agency Tank, take us on a quest to discover the Holy Grail of PR success: combining digital and traditional PR.
Reimagining Together: How Agencies Can Act in Solidarity
Katie Kern and Lee Deas of Agencies Act in Solidarity and Bennett D. Bennett of 600 & Rising share the steps agency leaders can take to advance racial equity within their companies.
News Releases: The PR Tool You Need Right Now
The New COVID-19 Approach to Media Relations
Lisa Arledge Powell, President of MediaSource gets candid in this month’s webinar. Lisa shares her personal experience with COVID-19 and how to approach media relations and get your message heard during a global pandemic.
PR: The Missing Ingredient for Content Marketing Success
Digital communications consultant Sherrilynne Starkie knows the missing ingredient to get your content marketing the traction it deserves. Sign up to learn why PR is crucial to your campaign’s success.
Daily Covid-19 News Briefs
Stay informed, learn how others are preparing, and put yourself in the best position possible to react to breaking news. Covid-19 daily briefs include: general news, economic and industry news, travel news, and human resources news
Speaking with Strength: Message & Media
When the media calls or shows up, are you ready to deliver? Red Sky PR founder/CEO Jess Flynn will share techniques to help you own your introduction and hone in on your messages, along with mindset tips to handle whatever comes your way.
5 Lessons PR Pros MUST Learn from the Travel & Tourism Industry
In this webinar, Leah Knepper (VP and Travel & Tourism Lead at French/West/Vaughan) reveals her top 5 PR lessons from Travel & Tourism PR that work in any industry.
The State of PR in 2020 - What You Need To Know
It’s the dawn of a new decade! So what does that mean for the public relations industry? In our annual January panel, we’ve brought together three industry gurus to share their insights on the state of PR going into 2020, and the biggest lessons learned from 2019
Top Media Outlets
Lists of the top media outlets in the US, UK and Canada. The lists are regularly updated by our research team, based on reports released by national auditors. Includes regional US outlets.
Top Journalists
Top Influencers
PR Glossary
The Nitty-Gritty of Pitching the Media
In this webinar, you’ll pick up tips on the nitty-gritty of successfully pitching the media including how to research and prepare, how to write a media pitch, and how to follow-up effectively
The Essential Crisis Communications Prep Guide & Workbook
Whether you’re starting from scratch or working from existing policies, this e-book will guide you through the steps to creating a bullet-proof crisis communications plan.
Fanocracy - How-to Harness Passion, Create Fans, and Win Big
In this webinar, you’ll learn how to harness your audience’s passion to create the kind of fandom that can be rocket fuel for your organization’s communications and business strategy.
Like It or Not, Everyone’s a Spokesperson
In this webinar, you’ll learn how your employees can help you reach new audiences and why it’s critical to think of internal communications in the same breath as your external communications strategies.
10 Difficult Reporter Questions (and How to Answer Them)
“Mr. Media Training” Brad Phillips shares tips to face the toughest media questions. Prepare for your next media appearance, or to get advice to share with clients or executives.
Journalists Tell All: What PR Pros Need to Know in 2019
Three journalists tell us in their own words what they’d like PR pros to know about pitching stories and their fast-changing industry in 2019
The Convergence Concept: The End of PR As We Know It
Industry-renowned Gini Dietrich dives into the “convergence concept”, the risk of PR being absorbed by marketing, and how to keep PR alive and thriving
The Art of Pitching: How to Become a Master
Michelangelo, Caravaggio, Rembrandt and Picasso. They were all masters of their art, but when it comes to the ever evolving “Art of Pitching,” how can you become a master in your own right? Brian Kelley shows us how!
What to Do When the Sh*t Hits the Fan
Every organization (yes, even yours) should be prepared with a plan of attack for unexpected curveballs. Get the top tips in crisis communications from industry veteran Ron Sachs.
Ultimate Buyer’s Guide to Media Lists
Considering signing up for a new media list or outreach service? This guide will get you asking the right questions and making the best decisions for you and your organization.
Real Talk to Sharpen Your PR Business Development Skills
Want to score new clients for you or your PR agency? Shalon Roth, PR agency founder, author, and blogger, shares the keys to winning, keeping, and growing PR business.
Onwards and Upwards: Hottest Upcoming PR Trends of 2019
Are you ready for 2019? You will be after tuning-in to our PR expert panel.
Why Story Trumps Brand: How to Find Your Capital “S” Story
For two generations, “brand” has been the buzzword in marketing and PR. Allow us to introduce you to its more effective successor: Story. With a capital “S”.
Newswires 101: Everything You’ve Ever Wanted to Know
Learn everything there is to know about news wires, from what they are to what they do to how you can use them effectively in your strategy.
Public Speaking for PR: How to Land Gigs and Get Noticed
Do you use public speaking as a PR tool? Steve Markman shows you why you should and how to land the gigs that will get you noticed.
How To Write a Press Release for Any Occasion (with templates and examples)
A complete guide to press releases: What they are, when to write them, and perhaps most importantly, how to write them (including a custom template)
Media Monitoring in the Public Relations Industry: How Do You Measure Up?
The Right (and Wrong) Ways to Use Influencers for Your Brand
Challenging Our Content Assumptions: 3 Opportunities for Your Comms Strategy
5 Ways to Beat Your Competition with Media Monitoring
Crank up the Volume: Harnessing Content Amplification
How to Get Journalists to Open, Click, and Love Your Email Pitch
Media Monitoring: The Ultimate Guide
Media Databases: The Ultimate Guide
Newsjacking: How to Do it Right (and Get Results)
Better Messaging: 5 Tips on Writing Copy That Drives Action
A Pretty Decent Guide to Brand Advocacy
DIY Media Monitoring Checklist
Good Coverage Equals Goodwill: 6 Ways to Get It
The Everything Influencer Kit
Taking Control With Media Monitoring
Your One-Stop Media Monitoring Kit
PR Measurement Matters
What Journalists Want From PR Pros in 2018
PR Measurement: Turning Insights Into Impact
How PR Is Set to Change in 2018 – And How You Can Capitalize
Using Reddit to Spike Your Media Coverage
PR Measurement Pays: Connecting Media Coverage to Business Objectives
Media Relations: 4 Reasons It’s Not Working For You
Contagious: Why Things Catch On
micro-influencers: a micro-webinar
Monitor, Measure, Evaluate, Evolve
6 Ways to Build Better Campaigns
Stop Doing Stupid Stuff: Using PR Measurement to Make Better Decisions
How to Identify, Cultivate and Partner with Digital Influencers
