Resources

Find the materials, guides, and training to elevate your PR knowledge, skills, and practice.

VIDEO PANEL

What Journalists Want From
PR Pros in 2018

Guest presenters: Tom Hallman, Chris Elliott, and Elizabeth Newman

The Amazing, Incredible, Invincible PR Strategy Checklist

A step-by-step campaign guide – from gaining coverage to measuring your outcomes – that’ll keep you saving the PR day.

Crisis Communications: Biggest Blunders and Best Rebounds

Learn the 7 principles of crisis management, and the major dos and don’ts as we examine the responses to 4 high-profile corporate crises.

How to get journalists to open, click, and love your email pitch

We looked at the data behind thousands of email pitches to see what worked. Here are the answers.

Media Monitoring: The Ultimate Guide

This guide discusses everything media monitoring, from just what exactly it is and what it’s used for, to how you can make it work for you.

Media Databases: The Ultimate Guide

If you’ve ever had a question about media databases, the answer’s in here.

Newsjacking: How to do it right (and get results)

David Meerman Scott pioneered newsjacking. In this webinar, he shows you how it can transform your public relations.

Better Messaging: 5 Tips on Writing Copy That Drives Action

Copywriting guru Joanna Wiebe spills her secrets for writing persuasive copy that will compel your audience to act.

Good Coverage Equals Goodwill: 6 Ways to Get It

Josh Weiss of 10 to 1 Public Relations gives away some secrets to earning goodwill-building coverage.

How PR Is Set to Change in 2018 – And How You Can Capitalize [Video Panel]

These PRedictors know which way the winds of communication are blowing. It’s not too late to find out.

The Everything Influencer Kit

Webinars, infogifs, whitepapers, oh my! Some of our best resources on how to connect with the people your audience trusts most.

Taking Control With Media Monitoring

Monitoring the media is crucial if you want to get, keep, and stay in control. This SlideShare shows you why.

Your One-Stop Media Monitoring Kit

“If you’re a PR pro, media monitoring can be your best friend.” This kit’s got what you need.

PR Measurement Matters

How do you convince the C-suite that PR measurement is as vital as PR itself? This SlideShare’s got you covered.

Using Reddit to Spike Your Media Coverage

Daniel Russell’s here to teach you why Reddit’s the perfect place to test AND spread your message.