Our Leadership Team

Martin Lyster

Martin Lyster

Chief Executive Officer

Martin Lyster took the reins as CEO of Agility PR Solutions in October of 2016. With over 20 years experience in technology and operations, and as a founding member and Chief Operations Officer at MediaMiser (now Agility PR Solutions) since 2003, Martin brings extensive PR technology experience to his role as CEO. Martin has participated in several acquisitions to date including the sale of MediaMiser to Innodata in 2014, the acquisition of Bulldog Reporter in 2014, and more recently the acquisition of Agility in 2016. He is a father of four and enjoys travelling back to Australia to visit family and stay in touch with his roots. Martin has a Bachelor of Commerce in accounting from Curtin University of Technology.


Tom Perchinsky

Tom Perchinsky

Chief Sales Officer

Tom is an entrepreneurial leader with over 15 years of leadership experience building out high-performing sales teams at high-growth technology companies. Prior to Agility PR Solutions, he was Executive Vice President of Sales at Alphonso Inc., a company focused on television attribution and data. Other organizations Tom worked with in the past include iQMedia, which provides real-time TV analytics, and Vocus, a public relations software company. During his time at these companies, Perchinsky was a major player in their growth, building their sales teams and driving aggressive increases in annual recurring revenue.


Pragya Dubey

Pragya Dubey

Vice President, Global Services

Pragya Dubey is the Vice President of Global Services. She collaborates with clients to create objective based media-monitoring and media-analysis framework. “The client is always right,” is the guiding philosophy that drives Pragya in all her engagements both with clients and in guiding the Client Success team at Agility PR Solutions. She has over 15 years of experience encompassing the fields of public relations, media analytics, social media and media monitoring in Canada, the United States and India. Pragya has helped design innovative programs that deliver clear ROI and correlation to success metrics for clients that include companies such as GE Capital, Air Canada, Bell Canada, PriceWaterhouseCoopers, Loblaw Companies, and Fidelity Investment. Pragya holds a Bachelors degree in Physics and a Masters in Business Administration from University of Mumbai. She has also taught in the Public Relations program at Algonquin College, Ottawa.


Diane Vuignier

Diane Vuignier

Vice President, Product Development

Diane Vuignier attended the University of Winnipeg where she graduated with a BSc, Mathematics in 1988 and went on to a Master’s Program in Mathematics at Queen’s University in Kingston, Ontario. Diane spent 25 years working in telecommunications for Nortel Networks and Ciena, playing many key roles including software developer, architect, product owner, and software development manager, before joining Agility PR Solutions as Director of Product Development. She subsequently became the Vice President of Product Development for Agility. Diane has delivered leading-edge software applications in multi-site fast paced environments. Diane is a strong proponent of devOps and test automation to help deliver software products quickly and improve operational performance once delivered to customers. Diane lives in Ottawa, Canada with her husband and two children, where they spend time enjoying all the Canadian outdoors offers.


David Zion

David Zion

Vice President, Sales

David Zion began serving as the Vice President of Sales of Agility PR Solutions in March 2021. With over a decade of sales leadership, David previously helped steer Alphonso Inc. through an acquisition (LG Electronics) as Senior Director of Enterprise Sales, in which he engaged the TV industry’s largest viewership content providers with software as a service (SaaS) and data solutions that supported brands with real-time TV measurement and attribution. His previous sales leadership included roles at iQ Media Corp and Critical Mention, involving media intelligence and PR monitoring services. David was acknowledged for company-leading revenue benchmarks and unprecedented deal size every year in service. David enjoys authoring sales strategy content, has served on the faculty at New York University where he also earned his Master’s in Management, and continues to give back to a new generation of business-minded students. He is a loving partner to his wife, Kelly, with whom they share dog parenting and long walks, preferably down the golf course.


Paul Chessman

Paul Chessman

Director, Research

Paul Chessman focuses on content development strategy, and leadership of journalist and editorial research teams globally. Paul has over 25 years of experience within the news and publishing industry, specializing in data governance, information architecture, business process engineering, multilingual localization, and news taxonomy. Paul‘s professional life started in archaeology with an academic background in Prehistoric Archaeology (University of Aarhus, Denmark) and Scandinavian Languages, History, and Archaeology (University of Hull).


Marcus Duquette

Director, Human Resources

Marcus Duquette joined Agility PR Solutions in July 2017 and serves as the company’s Director of Human Resources. He is a Certified Human Resource Leader (CHRL) with a proven capability of creating positive change in the workplace. Past organization that Marcus has worked with include the Federation of Canadian Municipalities, Bauer Performance Sports, and Optimum General. He holds a Bachelor of Commerce in Human Resources from Nipissing University and a Business Diploma from Canadore College.


Lynn Gayowski

Lynn Gayowski

Director, Marketing

Lynn Gayowski is the Director of Marketing for Agility PR Solutions. With over 15 years of marketing experience, she is a results-oriented software marketer with specialties in marketing communications, digital marketing, analytics, and marketing automation. Lynn previously held roles with Upland InGenius, BlackBerry IoT, QNX Software Systems, Klocwork, and the Eclipse Foundation, and graduated with a Bachelor of Commerce degree with a double major in management information systems and marketing from the University of Manitoba. Her published content covers a variety of technology topics like computer telephony integration, the Internet of Things, software security, autonomous car systems, and source code analysis tools. Outside of work, Lynn enjoys geocaching in new countries and taking amateur photos of animals in costumes.


Allison Murphy

Allison Murphy

Managing Director, UK

Allison Murphy was born in Hawaii but grew up in Florida where she graduated with a Bachelor of Science (B.S.), Communication and Journalism from the University of Florida in 2003. Immediately upon graduation, Allison moved to New York and put her talents to work at Cision where she started as a National Account Coordinator and worked her way up to Account Development Manager over her four-year tenure. In 2007, Allison moved to PR Newswire and took on the role of Product Manager where she was an integral part of the product development team that created the Agility platform.  In 2011, she moved across the pond to the UK to launch Agility in Europe. Allison’s ability to work with so many different people across all facets of the media measurement business make her the ideal person to head the team as Manager Director, UK for Agility PR Solutions. Allison takes full advantage of her proximity to France where she participates regularly in wine marathons.


Lindsay Polak

Lindsay Polak

Director, Sales

Lindsay Polak graduated in 2007 from Brock University with a BA Honours. Shortly after that time, she began her career at MediaMiser as a Senior Media Analyst on the Client Success team, and then moved up the ranks eventually becoming a Manager of Client Success. In 2012, Lindsay joined the sales team as an Account Executive. Lindsay has worked with nearly all MediaMiser’s clients both big and small and proved her abilities by continually smashing her sales quotas. This success and thorough knowledge of media monitoring and analysis made Lindsay the ideal candidate for the role of Director of Sales at Agility PR Solutions. Lindsay lives in Ottawa, Canada.