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CUSTOM
REPORTING

Business-critical media insights when you need them

Your media environment is vibrant with decision-useful information. Agility’s custom reporting solution combines the human expertise of your dedicated team of media analysists with our AI-powered media monitoring and social listening platform to deliver the business-critical insights that will transform your communications strategy.

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HUMAN EXPERTISE MEETS THE POWER OF AI

Our approach to custom reporting combines essential human validation and curation with our AI-powered PR platform. The Agility platform uses AI and complex Boolean logic to monitor coverage across media types—print, online news, broadcast, podcast, and social media—while our team provides contextual analysis to ensure you have a deep quantitative and qualitative understanding of the outcomes of your PR activities.

YOUR DATA HAS A STORY TO TELL

Executive-ready custom reports packed with critical insights from your dedicated team of media analysis experts and AI-powered monitoring technology will help you leverage your data and make impactful business decision. If you didn’t find yourself on this list, we will work with you to provide a turnkey solution to meet your needs.
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WEEKLY, MONTHLY, QUARTERLY, OR ANNUAL MEDIA INSIGHTS REPORTS

An in-depth breakdown of your media coverage over time and how its impacted business objectives.

CRISIS MANAGEMENT AND RESPONSE EVALUATION

A timely analysis of what is and what is not working during a crisis so you can effectively adjust your response and a post-crisis analysis to better inform your crisis plan for future.

CAMPAIGN OR SPECIAL PROJECT ANALYSIS

A deep dive into the performance of your campaign, special project, event, or any other targeted and temporary initiative to measure impact.

COMPETITIVE/MARKET SHARE ANALYSIS

Benchmark yourself against your competitors to see how you compare in terms of media coverage and audience perception and uncover what’s driving the narrative.

YOUR DEDICATED AGILITY TEAM

We are media analysis experts with a track record of finding, contextualizing, and delivering critical insights to clients in a timely and executive-ready manner.

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COLLABORATIVE

Our client discovery sessions allow us to set clear and agreed upon objectives for the report based on your needs and specifications.

INNOVATIVE

We are always working on providing high-quality intel in cost effective ways by incorporating the latest innovations in AI technology and PR measurement practices into our approach, as well as frequently updating the capabilities of our monitoring and social listening platform.

COMPREHENSIVE

We go beyond vanity metrics to mine the story in your data. Just like journalists, we ask the 5 Ws—who, what, when, where, and why—to provide relevant commentary on your results and unearth what worked, what didn’t work, what stood out, and what’s driving the conversation.

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CUSTOM REPORTING IN ACTION

WORLD COAL ASSOCIATION

The World Coal Association (WCA) was preparing for a communications strategy refresh and required a report that would break down its media coverage from over the past year.

Prior experiences with other vendors and agencies had resulted in data inaccuracies and reports that were difficult to understand. The WCA turned to Agility PR Solutions for media intelligence that would help them understand their positioning within the coal industry and inform their upcoming strategy session.

After initial collaboration with the WCA, Agility developed tzhe custom Media Coverage Report that would break down a year’s worth of global coverage by region, media sentiment, and key themes.

Agility’s media analysis experts combined the high-quality data retrieved from Agility’s AI-powered monitoring solution with human analysis to give a clear and nuanced view of the WCA’s performance and perception in the media globally and regionally.

A member of the WCA called the final report, “exactly what the doctor ordered” while another said the report “will help hugely in our forthcoming strategy session.” The quality and depth of the Media Coverage Report allowed the WCA to focus their media approach for the coming year and provided them with improved insight for better business strategy and in turn, better business outcomes.

PHARMACEUTICAL CTO

Agility supports the North American branch of a multibillion-dollar global pharmaceutical company. The client’s strategic communications team is tasked with growing brand awareness within the North American marketplace and tracking how the company’s reputation and presence compares to that of its competitors.

The communications team is required to report its results to executives and interested stakeholders quarterly. However, the team is segmented into different working groups responsible for distinct aspects of the comms plan. The siloed nature of these groups makes pulling together KPIs, visualizing the interconnected metrics, and understanding the collective impact of the communications team on corporate goals difficult.

Agility produces the Integrated Communications Dashboard quarterly, pulling together the communications efforts from the various working groups into one visually appealing, easily understood, and comprehensive slide. The dashboard bridges the siloed nature of the various working groups and provides leadership a cohesive yet easy to digest synopsis of how communications teams—internally and externally—are working towards corporate objectives.

NORTH AMERICAN AIRLINE

The airline needed a comprehensive media intelligence solution that would enable them to aggregate their coverage from across content sources (traditional and social), monitor industry and competitor coverage, and analyze their share of voice—in real-time. Additionally, the airline required flexible reporting for high-volume periods of coverage.

Thus, the airline was looking for a true partner who was able to provide turnkey solutions when necessary and always ensure the delivery of up-to-date coverage and news, no matter where it came from. Enter Agility PR Solutions.

Agility devised a two-pronged solution. First, to help the airline stay on top of coverage, gain decision-critical media insights, and align the outcomes of PR and communications activities with business goals, Agility delivers three kinds of custom reports:

  • Curated media briefs: Delivered via email twice daily, these executive-ready briefings cover the airline’s top news across traditional and social channels, as well as competitor news and trending industry topics.
  • Quarterly and annual reporting: The quarterly reports include metrics such as top stories, sentiment, share of voice, and brand benchmarking, as well as analysis on specific topics. The reports expand upon the media briefings by covering the full breadth of the airline’s performance over time.
  • Special reporting on an as-needed basis: During times of crisis or the launch of a new initiative, Agility’s special reports provide the airline real-time media insights.

Second, the airline has access to the top-rated Agility platform for monitoring and outreach purposes.

The airline and their dedicated Agility team work in complete synergy. Agility’s unique approach to human curation and manually qualifying sentiment ensures the airline’s team has an accurate and constant awareness of how they are being represented in the media while the use of the Agility platform has resulted in cost savings and greater efficiency as a team. Thanks to Agility, the airline now has the in-depth tracking and insights it needs to further drive key business decisions.

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SPEAK TO AN EXPERT

Talk to one of our experts to learn more about how we can design a custom report to suit your needs.