
Custom Reporting
Your media environment is vibrant with decision-useful information. Agility’s custom reporting solution combines the human expertise of your dedicated team of media analysists with our AI-powered media monitoring and social listening platform to deliver the business-critical insights that will transform your communications strategy.
Human Expertise Meets the Power of AI
Your Dedicated Agility Team
- Our client discovery sessions allow us to set clear and agreed upon objectives for the report based on your needs and specifications
- We provide high-quality intel in cost effective ways by incorporating the latest innovations in AI technology and PR measurement practices into our approach
- Just like journalists, we ask the 5 Ws—who, what, when, where, and why—to provide relevant commentary on your results
Your Data has a Story to Tell
Media Insights Reports
An in-depth breakdown of your media coverage over time and how its impacted business objectives.
Crisis Management and Response
A timely analysis of what is and what is not working during a crisis so you can effectively adjust your response and a post-crisis analysis to better inform your crisis plan for future.
Campaign or Special Project Analysis
A deep dive into the performance of your campaign, special project, event, or any other targeted and temporary initiative to measure impact.
Competitive/Market Share Analysis
Benchmark yourself against your competitors to see how you compare in terms of media coverage and audience perception and uncover what’s driving the narrative.



Custom Reporting in Action



Future Coal
When the Digital and Communications Campaign Lead at Future Coal was tasked with a comparative analysis of PR technology vendors, they were looking for a reliable monitoring platform and a global media database. Initially focused on improving coverage accuracy and building comprehensive media lists, the partnership quickly expanded to include strategic insights. Agility continues to drive measurable results.
North American Airline
Facing fierce competition, a leading airline partnered with Agility to transform its media intelligence and reporting capabilities. Agility delivered a two-pronged solution: tailored daily briefs, quarterly and crisis-specific reports, and a powerful platform for monitoring and outreach. This approach provided real-time insights into media coverage, competitor performance, and industry trends, while helping the airline align PR outcomes with business goals.
Global Pharmaceutical Organization
Struggling to measure the true impact of its communications, a global pharmaceutical company turned to Agility for a game-changing solution. With fragmented teams and a complex media landscape, its strategic comms team needed a way to align reporting with corporate objectives. Agility's custom reporting enabled stakeholders to track key metrics like brand mentions and share of voice, providing clear, actionable insights.