Using our extensive media database, we’ve compiled a series of lists of the top influencers across two major markets and four major industries, looking at both journalists and social media influencers.
- Journalists are identified by reviewing in-house usage statistics and social media presence, primarily Twitter followership.
- Social media influencers are identified by reviewing size and reach of social media audience, potential level of engagement, and relevance of content.
Expect updates to these lists every six months, in January and July.
The times they are a’changin’ as millennials and younger employees look ahead to taking charge at their organizations. New research from Harvard Business Publishing reveals that only 40 percent described their organization’s learning and development (L&D) programs as...
Companies that have great PR are likely to have more job applicants from more qualified candidates. Think about Apple, Amazon, Deloitte, the CIA, Salesforce, Adidas, and myriad other large companies who employ thousands of workers. They have hundreds to thousands of...
Marketers have long relied on demographic information to identify, get to know, and predict the behavior of their customers. With the rise of big data, marketers not only have the opportunity to better predict consumers' behavior, but also to understand and respond to...