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CRISIS
MANAGEMENT

Get ahead of a story before it becomes the story

No matter the origin or stage of crisis, it almost always plays out in the media—whether traditional or social—so having an effective game plan is imperative. As your strategic media insights partner, we will:

Proactively flag crisis signals in your media environment

Pinpoint key influencers and their impact on crisis escalation

Develop a media monitoring and response evaluation plan

Empower your team to handle crises with prevention, detection, and response strategies

Speak to an expert

MEET YOUR CRISIS COPILOT

Rely on PR CoPilot for extra support in distributing your message in a timely manner. The first generative AI writing assistant to be built natively into a fully integrated PR platform, PR CoPilot will take you from first draft to final draft of your important press releases and media outreach in minutes.
  • Input your key messages and optional quotes and PR CoPilot will generate an accurate and high-quality first draft in seconds
  • Get subject line, preview text, and headline recommendations based on your copy
  • Optimize your content with refinement options including length, tone, and spelling and grammar corrections
  • Use PR CoPilot to translate your copy into a variety of languages including French, German, and Spanish

HOW IT WORKS

Our crisis management approach combines the power of our AI-enabled monitoring and social listening solution with the trusted expertise of our media analysts to deliver timely and essential media insights that will help you respond and manage the conversation around the crisis as quickly, effectively, and beneficially as possible.
INNOVATIVE AI TECHNOLOGY

We use our AI-powered monitoring technology to track coverage across all vital content sources—print, online, broadcast, and social media. As the crisis evolves, so will our monitoring strategy, ensuring that we are retrieving all relevant mentions on a real-time basis and following the journalists and influencers who are having the most impact on the narrative, positive or negative.

EXPERTS IN MEDIA ANALYSIS

We are media analysis experts with a long history of finding and delivering timely and decision-critical insights. That experience and track record is working for you during a crisis. Coupled with our knowledge of your industry, we’ll be proactive in flagging changes in the news cycle that could influence how your crisis plays out in the media, social conversations that are poised to impact the evolution of your crisis, journalists and influencers for targeting, and shifts in narratives.

TOP-RATED CUSTOMER SUPPORT

Your Agility team is with you every step of the way. We take pride in our widely praised quality of support and uphold that reputation by operating across multiple communications channels, including chat, phone, and email, ensuring speedy response times and above and beyond assistance.

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REPUTATION AND CRISIS

During a crisis, your company’s reputation is vulnerable. Having the media insights needed to compare your reputation to previous benchmarks as well as your competitor and industry during and after a crisis is critical. Equipped with real-time insights provided by your dedicated Agility team, you’ll be able to mitigate further risk or repair any possible damage.

THE CRISIS MANAGEMENT TOOLCHEST

We provide timely and essential insights for crisis preparedness, response, and evaluation in easily accessible and executive-ready formats depending on your needs and the crisis stage.
COVERAGE ALERTS
You’ll receive an immediate email notification whenever a new piece of coverage that meets your criteria is picked up by our AI-powered monitoring solution, allowing you to pivot your strategy to address the new challenge or seize on the opportunity.
EXECUTIVE MEDIA BRIEFINGS

Delivered at a frequency that suits your needs, executive briefings are a curated snapshot of the top stories and most influential pieces of coverage, allowing you and other interested stakeholders to stay up to date on the evolution of the crisis and the direction of the news cycle.

CUSTOM REPORTING

After crisis, we’ll conduct a thorough evaluation of your response and its impact on your reputation, providing an accurate and objective analysis of your performance in the media, with your stakeholders, and with the public across traditional and social channels.

SPEAK TO AN EXPERT

The best way to prevent a crisis is to be prepared for one.
Set yourself up for success today.