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PR Profiles
PR Profiles, Episode 23: Adam Ritchie, author of “Invention in PR”

PR Profiles, Episode 23: Adam Ritchie, author of “Invention in PR”

Invention in PR and why an appreciation for the absurd is an essential skill “As PR people, we're usually at the end of the [product] conveyor belt, and whatever plops onto the belt, we have to go make magic with that,” says Adam Ritchie, principal at Adam Ritchie...

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