Today, everything we do revolves around social media – communicating with family and friends, catching up on the news, and even shopping. With social media playing such an integral part in people’s day-to-day lives, it has become especially important for brands to...
Brand reputation management consists of many things. But in a world where 4.62 billion people use social media, maintaining a positive image of your business online is one of the top priorities. However, staying on top of your communications strategy might be a bit...
Whether you’re in PR or marketing, you can benefit from the insights that are waiting to be uncovered on social media. We’re talking about the insights that will help you create a more impactful content strategy, expand your influencer marketing opportunities, and...
Whether you’re a small business or a global brand, there are insights waiting to be uncovered on social media—if you know how and where to look. Having a tool like social listening to find these insights is essential and it’s not just for PR professionals. Anyone who...
Social listening is the process of using software to scan social media platforms for mentions of your brand and/or product, competitors, and industry using keywords, hashtags, or handles. One of the primary goals of social listening is to find and analyze mentions...
Looking for a solution that will help you sift through the billions of daily social media conversations so you can better understand your customers and stay ahead of industry trends? Social listening is arguably one of the most valuable tools for PR professionals in...
Did you know that the Instagram algorithm favors comments that positively affect your engagement rate? When someone comments on your Instagram post, responding to them is a fantastic way to connect with them and build a relationship. While creating an Instagram...
Attention is the new currency. And, as your business grows, you're either flush with it or fighting to get it. This is why, as new digital marketing strategies continue to present themselves, being on the forefront of execution is, oftentimes, mission critical. My...
Share of voice (SOV) measures the total amount of brand-generated coverage (could be advertising, marketing, or earned media mentions) versus the total amount of competitor-generated coverage. This measurement can be used to determine the effectiveness of your PR and...
Infinite crisis possibilities loom on the horizon, threatening chaos, anxiety, and reputational harm. The consequences of delivering a delayed, incorrect, or tone-deaf response are costly. Your organization must prioritize responding in a timely and appropriate manner...
Imagine trying to break into a conversation 4.62 billion people are having all at once... As PR, marketing, and comms professionals, you know that tapping into social media is a gold mine of information—but only if you can successfully block out the noise and home in...
Grab your tuxedoes, ready your red carpet gown, and prepare your speech, the 94th Academy Awards are airing Sunday, March 27! Our Media Insights Group wanted to make some educated predictions about who would win the coveted golden statues by analyzing which nominees...