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EXECUTIVE
MEDIA BRIEFINGS

Delivering the news that matters

Open your inbox each morning to the news and information you need for the day with Agility’s executive media briefings. Vetted and curated by your dedicated team at Agility, your briefings contain the most influential coverage sourced by our AI monitoring technology from across social, broadcast, print, and online.

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MORE TIME FOR STRATEGY

Gaining critical awareness of your industry in a timely manner is essential. Let us do the heavy lifting of monitoring and curating your coverage to deliver decision-useful insights, so you can focus on strategic planning and beneficial outreach efforts.

Learn how daily executive media briefings helped an award-winning public service administration save countless hours and human capital.

THE LIFECYCLE OF YOUR
EXECUTIVE MEDIA BRIEFING

STAGE 1: SETUP

We take the objectives and criteria set during our initial collaboration process with you and build out complex Boolean strings in our AI-powered monitoring and social listening platforms to bring in all relevant media coverage from across channels.

STAGE 2: CURATION

Before your email briefing reaches you, it goes through us—your dedicated Agility team. We ensure that every piece of coverage that makes it into your briefing is relevant, correctly toned for sentiment, and has all the essential metadata, such as author, outlet, and publication date. We can also include an executive summary, capturing the most important themes and topics in a few short paragraphs.

We create the media briefs with the end user in mind, so whether your CEO only wants the top 10 stories of the day, or your team wants coverage across every media type, we’ll prepare and deliver an executive media briefing that is aligned with your objectives:

  • Top stories
  • Crisis response
  • Campaign coverage
  • Spokespeople
  • Competitor news
  • Coverage by region
  • Coverage by media type
  • Top Industry news
STAGE 3: DELIVERY

Open your inbox each morning to the news that matters in a branded, C-suite ready format. Share with other interested stakeholders by email or the unique link.

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YOUR DEDICATED AGILITY TEAM

PROACTIVE

As an extension of your team, we will become subject matter experts in your industry—if we’re not already—and proactively identify and share emerging stories that have the potential to influence your operations.

RESPONSIVE

When your priorities change, our priorities change. We’ll be in frequent communication with you to ensure that your needs are being met, no matter what that looks like. Even if it’s outside the norm or requires a little extra, we’ll be there for you.

ATTENTIVE

We pay attention to every detail on your media briefs, ensuring that mentions are correctly toned and organized so that you can trust you’re seeing only relevant and properly vetted coverage.

EXECUTIVE BRIEFINGS IN ACTION

Client Success Story

Agility has delivered curated email briefings to the award-winning public service administration of a large Canadian city since 2021. The City’s previous partner did not provide sufficient coverage results and there were inconsistencies in the delivered media briefs with mentions being filed under the wrong coverage topics and little consideration given to the themes the City wanted to capture.

As a keyword, the City’s name applies to the entire region, which means many irrelevant mentions can get picked up with an automated monitoring tool. Human curation is needed to identify exactly what is relevant news, which is exactly the kind of intelligent media briefs Agility offers the City.

Agility delivers briefs each morning via email. The briefs are extremely granular in their content and have almost 75 categories under which stories are organized. The briefs feature custom functionalities, including a ‘Go to top’ button on all pages and a ‘Table of Contents’, so various team members across departments can easily access categories they are interested in.

The City’s dedicated Agility team goes over each piece of coverage pulled in by Agility’s robust and AI-powered media monitoring platform and makes the judgement on whether the story is relevant or not and which category it belongs to. This has saved the City countless hours and human capital, allowing for more efficient operations, streamlined reporting, and a comprehensive, in-depth understanding of their coverage.

SPEAK TO AN EXPERT

Talk to a member of our team to learn more about executive media briefings and how this solution can work for your team.