The Public Relations Society of America (PRSA) is celebrating their 75th anniversary throughout 2022. To commemorate this milestone, PRSA is publishing a limited-edition volume called, “75 Years of Impact and Influence: People, Places & Moments in Public Relations...
What a different career Bradley Akubuiro might have had if Reverend Jesse Jackson hadn’t taken a chance on him when he was a journalism student at Northwestern. “When he first met me, I was only 19,” says Bradley in his interview for PR Profiles. “With some coaching,...
PR needs a seat at the table—but it won’t happen so long as the C-suite views PR as a luxury and not a necessity. This idea has been a prominent theme over the past thirteen months of PR Profiles, and it came up once again in Episode 14 with guest Lindsey Groepper,...
“The most important thing about distributing content is to make sure the content itself is good,” says Gregg Castano, founder and CEO of NewsDirect in his PR Profiles interview. Gregg has been in the newswire business since the 80s when he started as a newsroom...
This month’s PR Profiles guest thought he was going to end up pursuing biology. “It wasn’t until later that the sales personality in me steered me in the direction of communications and ultimately public relations,” says Tony DeFazio, founder of Sustainable PR. Now,...
Listen to your instincts, advises Jen Kelley Young, Senior Vice President at CURA Strategies in her interview for Agility’s latest PR Profiles episode. “A lot of times you want to dive right in, whether it's to start a new client relationship or to address an issue...
Setting realistic client expectations, especially around earned media, isn’t the easiest conversation to have—but it is a necessary one. “Before we decide to collaborate together, I want prospective clients to feel comfortable with my approach,” says Justin Goldstein,...
Pragya Dubey, Vice President of Global Services & Media Analytics at Agility PR Solutions could have been an astrophysicist. Upon graduating with a Bachelor of Science from the University of Mumbai, Pragya had a decision to make: pursue an MBA or pursue an MSc in...
“The best thing about being in PR is you can change the conversation,” says Abbi Whitaker, President of The Abbi Agency in Reno, Nevada. Recognized as a 2020 Top Woman in PR by PRNEWS, Abbi started her agency almost 14 years ago after noticing a void for “really...
Karen Swim is a true PR powerhouse, no doubt about it. Not only does she run her successful virtual agency, Words for Hire, but she also has, “the joy and pleasure of leading a professional organization for independent PR practitioners” called Solo PR Pro. For her,...
“I started my career in the boiler room of a small financial services practice making over a hundred cold calls most days,” says Brian Hart, the founder of Flackable, an award-winning PR agency in Philadelphia. For a recent college grad who had just interned at a...
“When I was a kid, I would go to the library and get stuck in there,” says Michelle Egan from her office in Anchorage, Alaska. “Not because I would sit down and read a book, but because I would go from section to section, learn a little something about each and...