As a startup founder, you have a lot on your plate. You're not just building the product and getting it to market; you're working on customer support, fundraising, pitching investors, communicating with partners and vendors, managing employees—the list goes on. With...
How do the customers feel while interacting with our brand? This question frames a brand's most crucial decisions, both in person and digital. The reason? A great customer experience is pivotal to a brand's reputation and long-term growth as it promotes customer...
With summer in full swing, Bulldog Reporter was also in top gear, with some notable traffic driven by tactics-focused articles and byline contributions throughout the month of August. Topics of our most popular posts included driving PR strategy with social media, the...
Infinite crisis possibilities loom on the horizon, threatening chaos, anxiety, and reputational harm. The consequences of delivering a delayed, incorrect, or tone-deaf response are costly. Your organization must prioritize responding in a timely and appropriate manner...
Anika Jackson started out in marketing long before she got into public relations. “I don’t think I made the connection between the two because I worked with them in silos,” says Anika, in her intro to the August webinar for Agility, “A Successful Union: Integrated...
Key performance indicators (KPIs) are measurable indicators of progress that show if you are achieving set objectives. Before you determine what KPIs you should set for your PR objectives, you need to know what overarching business goal you will be aligning your PR...
As summer rolls along, Bulldog Reporter’s post traffic keeps on chugging as well, with another big month of high readership in July. Some of our newsier research articles were among the leading posts last month, addressing timely topics such as the impact of a...
PR needs a seat at the table—but it won’t happen so long as the C-suite views PR as a luxury and not a necessity. This idea has been a prominent theme over the past thirteen months of PR Profiles, and it came up once again in Episode 14 with guest Lindsey Groepper,...
Jeremy Parkin, Manager of Data Analytics & Media Intelligence at Agility PR Solutions has some good news when it comes to PR measurement: “You don’t need to be a numbers person to powerfully leverage data in your work.” You do, however, need to avoid making five...
Did you know that an average media reporter receives five pitches per day, but crafts only up to five publications per week? Only 25% of the stories written by journalists come from pitches. That’s why you need to work out some winning approaches to slip your content...
In November of 2016, I was thrilled to be accepted to the University of Ottawa and Algonquin College's joint honors Bachelor of Arts Public Relations program. My university education helped me build self-confidence and independence, allowed me to enjoy exciting...
Summer is off to a great start for the Bulldog website, with a lot of our posts last month generating some heat with busy traffic and high readership. Some of the under-the-radar topics we tackled in June include using sensory marketing to appeal to all five senses,...