As 2022 keeps chugging along, Agility's Bulldog Reporter again scored a trainload of great post traffic in April. Some of our most timely pieces topped the list of popular posts last month, with topics including spokesperson lessons from Judge Kentaji Brown Jackson’s...
The Art of the Digital Pivot with Eric Schwartzman: Agility Webinar Recap
On Wednesday, April 27, Eric Schwartzman, digital marketing consultant and author of The Digital Pivot: Secrets of Online Marketing joined us for our monthly webinar series. In his presentation, Eric shared three steps for making the digital pivot and his sequence for...
ICYMI: Bulldog Reporter’s Top 10 Most Popular Posts in March
The year is speeding by (Q1 over already??) and with spring in the air, Bulldog Reporter content remains on the fast track, with another great month of original and submitted posts. Our top posts in March tackled some interesting PR topics, such as how to break the...
A crisis comms perspective: Michelle Garrett shares her thoughts on the Oscars incident involving Chris Rock and Will Smith
Whether you watched the Oscars on Sunday night or not, it’s more than likely you’ve heard about or seen a clip of Will Smith slapping Chris Rock on stage after Rock made a joke about Jada Pinkett Smith. The incident has not left the headlines since. Michelle Garrett,...
Crisis Comms Mastery Virtual Summit: Top Tips from the Experts
From March 24-26, over 2,000 registrants joined us for our second annual Crisis Comms Mastery virtual summit. This year we had 15+ sessions from a lineup of world-class PR and crisis comms experts, including former journalists, agency owners, authors, and podcast...
Molly McPherson Says Your Next Crisis Will Be Digital: Crisis Comms Mastery Keynote Session Recap
Molly McPherson was working at the Federal Emergency Management Agency (FEMA) when Hurricane Katrina wreaked havoc on the city of New Orleans and surrounding areas. While FEMA’s response to the crisis was appreciated by the people receiving aid, it was brutalized by...
New to Newswires? Here’s how to write an attention-grabbing press release
For those new to the game, newswires today distribute submitted press releases electronically for a fee to subscribing newsrooms and journalists. Once a press release is posted to the wire, journalists and news outlets who subscribe to that particular wire will be...
ICYMI: Bulldog’s Top 10 Most Popular Posts in February
As the winter snow piled up, our crew at Bulldog Reporter piled up a nice collection of high-traffic posts in February, tackling a range of PR issues and insights. Last month’s annals addressed ever-trending industry topics such as redefining the press release,...
Prepare. Respond. Resolve: Learn from World-Class Experts at the 2022 Crisis Comms Mastery Virtual Summit
Our second annual Crisis Comms Mastery virtual summit is happening later this month on March 24-26. Keynote Molly McPherson, APR, crisis comms expert and author of Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis headlines this special...
Pulling it all together: How Agility helps its pharmaceutical client share communications success in a single dashboard
Agility PR Solutions’ client is a multibillion-dollar global pharmaceutical brand with a goal to produce reliable and innovative products. Since 2014, Agility has supported the North American branch of this company by providing personalized media intelligence services...
Media relations measurement for the tourism industry: How Travel Alberta shifted to measuring coverage quality with the help of Agility
Travel Alberta is the tourism marketing agency of the Government of Alberta, and is responsible for driving tourism value to the province, a mark which reached $8.3 billion in 2014. The Issue As an indicator of media coverage, advertising value equivalencies (AVEs)...
A study in partnership: How Agility helps Carilion Clinic keep a constant pulse on their brand reputation
Carilion Clinic is a not-for-profit healthcare organization based in Virginia. Through its hospitals, primary care facilities, and specialty physician practices, it provides care for nearly one million people. The Issue When Chris Turnbull was brought aboard as...