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PR Strategy
A PR strategy checklist to help you transform into a powerhouse

A PR strategy checklist to help you transform into a powerhouse

 PR is essential. It builds brands, it generates trust, and it even drives revenue. You know it. We know it. But unfortunately, not everyone else does. It’s up to you to convince the doubters that PR matters—and that it has real business value.   What follows is a...

PR in 2022: Top tips from the Agility webinar and PR Profiles guests

PR in 2022: Top tips from the Agility webinar and PR Profiles guests

The first couple weeks of January are a time of reflection, but they’re also an opportunity to look ahead and think about how you'll apply the lessons learned from the previous year. To get you started, we’ve curated some of the top tips from our 2022 webinar and...

Top 10 Agility Blog posts from 2022

Top 10 Agility Blog posts from 2022

In March of last year, we launched Agility Blog to bring you even more insights and learnings about PR and the technology solutions that help support this vibrant and dynamic industry. From media monitoring to pitching broadcast to writing a press release, here are...

ICYMI: Bulldog’s Top 10 most popular posts in December

ICYMI: Bulldog’s Top 10 most popular posts in December

Happy New Year, and hope you had a great holiday season. We at Bulldog Reporter are thrilled to have wrapped up one of our biggest years yet, and although traffic fell off a bit during the holiday week, December was another terrific month. Not surprisingly, many of...

10 winning PR campaigns from 2022 

10 winning PR campaigns from 2022 

People are shown up to 10,000 ads a day. With so much digital noise, company messages start to get ignored or hidden by ad blockers, and many consumers feel reluctant to trust advertisements from brands they don’t recognize. To achieve greater brand awareness, you...

ICYMI: Bulldog’s Top 10 most popular posts in November

ICYMI: Bulldog’s Top 10 most popular posts in November

Bulldog is ending the year in style, with record-setting traffic numbers last month that account for our biggest month in 2022 (so far). Not unsurprisingly, some of our biggest posts in November were trend-forecasting pieces for the year ahead, including predictions...

Why brands need to focus on storytelling in 2023

Why brands need to focus on storytelling in 2023

In the past, brands survived as faceless entities whose sole focus was pushing out products to consumers. However, the modern business environment has gradually transitioned to a new order where consumers want a human touch in brands. The Covid-19 pandemic further...

ICYMI: Bulldog’s Top 10 most popular posts in December

ICYMI: Bulldog’s Top 10 most popular posts in October

Yes, it’s holiday marketing season again, which many of Bulldog’s upcoming posts will be addressing, but it was business as usual in October—and another strong month of content. Many of our leading posts dealt with industry nuts and bolts, tackling topics like the...

Top 10 Halloween PR and marketing campaigns

Top 10 Halloween PR and marketing campaigns

Old and new wickedly creative PR and marketing campaigns to spook inspiration within you this Halloween   Halloween is the time of year to overdo the fake blood (or glitter), play a trick on the neighbors, plop your unwilling pet into a costume, and indulge in mini...

How to make your pitch stand out in a changing media landscape

How to make your pitch stand out in a changing media landscape

Agility webinar recap It’s a familiar scenario: your boss or client comes up to you and says that the company has a big announcement and they want lots of coverage in top tier media. But you, a seasoned PR pro, know that while this announcement is noteworthy it’s not...

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